OptinMonster
Behavioral lead-capture platform that converts website visitors using targeted campaigns
- Also known as
- optinmonster
Available worldwide · Popular in: US
What is OptinMonster?
OptinMonster helps websites increase conversions and capture leads by displaying targeted forms and popups triggered by visitor behavior, location, and activity patterns, integrating with email services and ecommerce platforms.
OptinMonster pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $84/year (Basic) to $1,470/year (Growth) billed annually. Monthly billing available at approximately 2x cost. 14-day money-back guarantee. Enterprise plans with custom pricing available.
Basic
Entry-level plan for starting with lead capture campaigns
- sites
- 1
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
- Use on 1 Site
Plus
For fast-growing brands scaling across multiple sites with advanced targeting
- sites
- 2
- monthly_campaign_impressions
- 10000
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
- Use on Up To 2 Sites
- 10,000 Campaign Impressions/month
Pro
For converting abandoned visitors and high-value lead capture with advanced analytics
- sites
- 3
- sub_accounts
- 2
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie/JS/Query String Targeting
- Campaign Scheduling
- Webhooks
- Zapier & Uncanny Automator
- Google Analytics Integration
- Remove OptinMonster Branding
- Pro Integrations
- 2 Sub-Accounts
- Use on Up To 3 Sites
Growth
Full ecommerce solution with follow-up campaigns and platform integrations for selling
- sites
- 5
- Follow-up Campaigns®
- Shopify Integration
- WooCommerce Integration
- Magento Integration
- Easy Digital Downloads Integration
- MemberPress Integration
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- Unlimited Sub-Accounts
- Use on Up To 5 Sites
What OptinMonster does
The capabilities that matter for popup optin tools, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Exit intent behavior triggering
- ✓
- Scroll depth and time delay triggers
- ✓
- Utm parameter and geolocation targeting
- ✓
- Ecommerce cart value based triggers
- ✓
- Gamified spin to win wheels
- -
- Floating header footer announcement bars
- ✓
- Ab variant split testing
- ✓
- Shopify woocommerce ecommerce sync
- ✓
- Klaviyo mailchimp email sync
- ✓
- SOC2 type ii
- -
- ISO 27001
- -
- Pricing model
- Flat subscription
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (11)
Independently observed- Zapier
- Google Analytics
- WooCommerce
- Shopify
- Magento
- Easy Digital Downloads
- MemberPress
- WordPress
- Wix
- Uncanny Automator
- Squarespace
OptinMonster FAQ
Common questions about OptinMonster, answered from independent, dated evidence.
What is OptinMonster?
A lead generation platform that helps websites capture email subscribers and increase conversions through customizable forms, behavior-based targeting, A/B testing, and automated follow-up messaging. It is indexed under Popup Optin Tools.
Source: https://optinmonster.com
How much does OptinMonster cost?
OptinMonster is a paid product; published pricing starts at $84 per year. It is sold across 4 plans (Basic, Plus, Pro and Growth). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.
Source: https://optinmonster.com/pricing
What platforms does OptinMonster support?
We have confirmed browser-based access to OptinMonster. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://optinmonster.com
Can OptinMonster be self-hosted?
We have only confirmed a cloud / SaaS deployment for OptinMonster, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://optinmonster.com/pricing
What does OptinMonster integrate with?
We have confirmed 10 integrations for OptinMonster, including Zapier, Google Analytics, WooCommerce, Shopify, Magento, Easy Digital Downloads, MemberPress and WordPress, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://optinmonster.com
Where is OptinMonster available?
OptinMonster is available worldwide. Its primary market is the United States.
Source: https://optinmonster.com/pricing
OptinMonster alternatives
Other popup optin tools we track, ranked by the same independent score.
- SleeknotePop-up and lead capture platform for websiteslow · 36%
- GetsitecontrolA platform that combines popup building, email marketing campaigns, and workflow automation to drive engagement and saleslow · 35%
- Popup MakerA WordPress plugin for creating targeted popups to grow email lists, track sales, and engage website visitors.low · 37%
- OptiMonkAI-powered popup creation without manual design or codinglow · 35%
- PrivyEmail and SMS marketing platform for online storeslow · 24%
- JustunoConvert website visitors into email and SMS subscribers using AI-powered popups and audience targetingmedium · 51%
Compare OptinMonster
Side by side against other popup optin tools, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for OptinMonster, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 75 | 0.08 | 6.3 | ✓ |
| Capabilities | 92 | 0.05 | 4.5 | ✓ |
| Integrations | 30 | 0.04 | 1.2 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Security posture | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 58% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Pricing model: flat_subscription · Ab variant split testing: Yes · Klaviyo mailchimp email sync: Yes · Exit intent behavior triggering: Yes · Shopify woocommerce ecommerce sync: Yes · Ecommerce cart value based triggers: Yes | mediumsource · 2026-10-12 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 10 | mediumsource · 2026-10-12 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-10-12 · 50% |
Pricing
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