OptinMonster
A marketing platform that displays targeted forms and popups to capture visitor information at strategic moments, like when visitors are about to leave
- Also known as
- optinmonster
Available worldwide · Popular in: US
What is OptinMonster?
OptinMonster is a lead generation and conversion optimization tool that helps website owners capture subscriber and customer data by showing behavioral-triggered campaigns and forms. It uses behavioral signals to deliver targeted offers at key moments, such as exit-intent, and integrates with email and ecommerce platforms to drive conversions and sales.
OptinMonster pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $84/year (Basic) to $1,470/year (Growth) billed annually. Monthly billing available at approximately 2x cost. 14-day money-back guarantee. Enterprise plans with custom pricing available.
Basic
Entry-level plan for starting with lead capture campaigns
- sites
- 1
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
- Use on 1 Site
Plus
For fast-growing brands scaling across multiple sites with advanced targeting
- sites
- 2
- monthly_campaign_impressions
- 10000
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
- Use on Up To 2 Sites
- 10,000 Campaign Impressions/month
Pro
For converting abandoned visitors and high-value lead capture with advanced analytics
- sites
- 3
- sub_accounts
- 2
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie/JS/Query String Targeting
- Campaign Scheduling
- Webhooks
- Zapier & Uncanny Automator
- Google Analytics Integration
- Remove OptinMonster Branding
- Pro Integrations
- 2 Sub-Accounts
- Use on Up To 3 Sites
Growth
Full ecommerce solution with follow-up campaigns and platform integrations for selling
- sites
- 5
- Follow-up Campaigns®
- Shopify Integration
- WooCommerce Integration
- Magento Integration
- Easy Digital Downloads Integration
- MemberPress Integration
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- Unlimited Sub-Accounts
- Use on Up To 5 Sites
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (10)
Independently observed- Zapier
- Google Analytics
- WooCommerce
- Shopify
- Magento
- Easy Digital Downloads
- MemberPress
- WordPress
- Wix
- Uncanny Automator
OptinMonster alternatives
Other popup optin tools we track, ranked by the same independent score.
- Sleeknotelow · 26%
- OptiMonkAn AI-powered popup platform for optimizing website conversionslow · 26%
- GetsitecontrolWebsite popups and email automation platform for building subscriber lists and sending targeted campaignslow · 26%
- Popup MakerConvert website visitors into subscribers and customers through customizable popup campaignslow · 26%
- WisepopsAI-powered platform for activating website traffic through behavioral intelligence and onsite messagingmedium · 55%
- JustunoCapture website visitors and convert them into owned email and SMS subscriber lists using AI-powered popups and real-time behavior triggersmedium · 55%
Compare OptinMonster
Side by side against other popup optin tools, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for OptinMonster, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 75 | 0.08 | 6.3 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
| Integrations | 30 | 0.04 | 1.2 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
| Capabilities | 0 | 0.05 | 0.0 | - |
| Security posture | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.