# OptinMonster

> A marketing platform that displays targeted forms and popups to capture visitor information at strategic moments, like when visitors are about to leave

- **Canonical URI:** https://www.vioscale.ai/software/optinmonster
- **Category:** Popup Optin Tools
- **Homepage:** https://optinmonster.com
- **Also known as:** optinmonster
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-19T17:54:57.858Z

## Vioscale score

**49.9 / 100**, confidence 26% (low). Computed 2026-09-01.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 25 | 0.052 | 1.3 | ✓ |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 0 | 0.04877777777777778 | 0 | - |
| integrations | 29.9 | 0.04066666666666666 | 1.2 | ✓ |
| security_posture | 0 | 0.073 | 0 | - |
| pricing_transparency | 75 | 0.084 | 6.3 | ✓ |

## Pricing

_As of 2026-08-19, [verify at source](https://optinmonster.com/pricing). Independently observed._

from $84/yr · Subscription · 14-day trial

> From $84/year (Basic) to $1,470/year (Growth) billed annually. Monthly billing available at approximately 2x cost. 14-day money-back guarantee. Enterprise plans with custom pricing available.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Basic | $7/month billed annually; introductory pricing ($210/year regularly) | - | annual |
| Plus | $570/year; introductory pricing ($912/year regularly) | - | annual |
| Pro | $870/year; introductory pricing ($1,392/year regularly) | - | annual |
| Growth | $1,470/year; introductory pricing ($2,352/year regularly) | - | annual |

### Basic

Entry-level plan for starting with lead capture campaigns

**Included limits:** sites: 1

- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
- Use on 1 Site

### Plus

For fast-growing brands scaling across multiple sites with advanced targeting

**Included limits:** sites: 2, monthly_campaign_impressions: 10000

- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
- Use on Up To 2 Sites
- 10,000 Campaign Impressions/month

### Pro

For converting abandoned visitors and high-value lead capture with advanced analytics

**Included limits:** sites: 3, sub_accounts: 2

- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie/JS/Query String Targeting
- Campaign Scheduling
- Webhooks
- Zapier & Uncanny Automator
- Google Analytics Integration
- Remove OptinMonster Branding
- Pro Integrations
- 2 Sub-Accounts
- Use on Up To 3 Sites

### Growth

Full ecommerce solution with follow-up campaigns and platform integrations for selling

**Included limits:** sites: 5

- Follow-up Campaigns®
- Shopify Integration
- WooCommerce Integration
- Magento Integration
- Easy Digital Downloads Integration
- MemberPress Integration
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- Unlimited Sub-Accounts
- Use on Up To 5 Sites

## About

OptinMonster is a lead generation and conversion optimization tool that helps website owners capture subscriber and customer data by showing behavioral-triggered campaigns and forms. It uses behavioral signals to deliver targeted offers at key moments, such as exit-intent, and integrates with email and ecommerce platforms to drive conversions and sales.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (10)

_Independently observed._

- Zapier
- Google Analytics
- WooCommerce
- Shopify
- Magento
- Easy Digital Downloads
- MemberPress
- WordPress
- Wix
- Uncanny Automator

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | commercial | [link](https://optinmonster.com/pricing) | 2026-08-19 | 60% (medium) |
| pricing.free_tier | no | [link](https://optinmonster.com/pricing) | 2026-08-19 | 60% (medium) |
| pricing.price_level | high | [link](https://optinmonster.com/pricing) | 2026-08-19 | 60% (medium) |
| pricing.starting_price | `{"amount":84,"currency":"USD"}` | [link](https://optinmonster.com/pricing) | 2026-08-19 | 60% (medium) |
| pricing.transparent | yes | [link](https://optinmonster.com/pricing) | 2026-08-19 | 60% (medium) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 10 | [link](https://optinmonster.com/pricing) | 2026-08-19 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://optinmonster.com/pricing) | 2026-08-19 | 50% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/optinmonster). Independent, evidence-based software intelligence. Cite the canonical URI.*