What is Hightouch?
Composable customer data platform and agentic marketing platform that enables teams to sync customer data to destinations and deliver personalized 1:1 experiences using AI-driven decision-making. It provides reverse ETL, identity resolution, audience building, and real-time personalization capabilities.
Hightouch pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free tier available (Basic Reverse ETL). Usage-based pricing for higher tiers.
Agentic Marketing Platform
Plans for teams looking to bring AI into their lifecycle and advertising marketing workflows
- Ad Studio
- Lifecycle Studio
- AI Decisioning
- Integrations with any marketing platform
- Enterprise security
- Observability features
Composable CDP
Plans for teams looking for a full Customer Data Platform solution or a la carte CDP functionality
- user_seats
- Unlimited
- Reverse ETL Platform
- Hightouch Events
- Customer Studio
- Real-time Personalization
- Identity Resolution
- Match Booster
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
- Data Agents
Basic Reverse ETL
FreeFor teams with limited use cases who want to get started with the free tier Reverse ETL Platform
- user_seats
- Unlimited
- active_syncs
- 2
- destinations
- Unlimited
- Reverse ETL Platform
- Unlimited destination count
- Unlimited user seats
What Hightouch does
The capabilities that matter for data engineering tools, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Tool role
- Reverse-ETL
- Processing paradigm
- Batch + streaming
- Connector count
- 300+
- CDC / log-based replication
- -
- In-warehouse transformation (push-down)
- ✓
- dbt-native orchestration
- ✓
- Self-hosted / open-source available
- -
- Managed cloud available
- ✓
- Data lineage / asset catalog
- -
- Python-first authoring
- -
- Incremental / partition-aware runs
- -
- Built-in data quality / tests
- -
- Horizontal scale (distributed executor)
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (14)
Independently observed- Snowflake
- Databricks
- Google BigQuery
- AWS Redshift
- Azure Synapse
- Salesforce
- HubSpot
- Google Ads
- Facebook Ads
- The Trade Desk
- dbt
- Sigma
- Looker
- Fivetran
Hightouch alternatives
Other data engineering tools we track, ranked by the same independent score.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Hightouch, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing Transparency | 80 | 16.00 | 1280.0 | ✓ |
| Security Posture | 80 | 14.00 | 1120.0 | ✓ |
| Integrations | 34 | 30.00 | 1014.7 | ✓ |
| Capabilities | 58 | 16.00 | 925.0 | ✓ |
| Price Level | 80 | 10.00 | 800.0 | ✓ |
| Reliability | 50 | 14.00 | 700.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"role":"reverse_etl","paradigm":"both","dbt_native":true,"elt_pushdown":true,"managed_cloud":true,"connector_count":"300+"} | mediumsource · 2026-08-03 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 14 | mediumsource · 2026-08-03 · 60% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-03 · 60% |