# Hightouch

- **Canonical URI:** https://www.vioscale.ai/software/hightouch
- **Category:** Data Engineering Tools
- **Homepage:** https://hightouch.com
- **Also known as:** hightouch
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-03T14:32:03.338Z

## Vioscale score

**58.4 / 100**, confidence 60% (medium).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 80 | 10 | 800 | ✓ |
| reliability | 50 | 14 | 700 | ✓ |
| capabilities | 57.8 | 16 | 925 | ✓ |
| integrations | 33.8 | 30 | 1014.7 | ✓ |
| security_posture | 80 | 14 | 1120 | ✓ |
| pricing_transparency | 80 | 16 | 1280 | ✓ |

## Pricing

_As of 2026-08-03, [verify at source](https://hightouch.com). Independently observed._

Hybrid · Free tier

> Free tier available (Basic Reverse ETL). Usage-based pricing for higher tiers.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Agentic Marketing Platform | Flexible and scalable usage-based pricing | - | - |
| Composable CDP | Usage-based pricing, unlimited user seats | - | - |
| Basic Reverse ETL | Free | ✓ | - |

### Agentic Marketing Platform

Plans for teams looking to bring AI into their lifecycle and advertising marketing workflows

- Ad Studio
- Lifecycle Studio
- AI Decisioning
- Integrations with any marketing platform
- Enterprise security
- Observability features

### Composable CDP

Plans for teams looking for a full Customer Data Platform solution or a la carte CDP functionality

**Included limits:** user_seats: Unlimited

- Reverse ETL Platform
- Hightouch Events
- Customer Studio
- Real-time Personalization
- Identity Resolution
- Match Booster
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
- Data Agents

### Basic Reverse ETL

For teams with limited use cases who want to get started with the free tier Reverse ETL Platform

**Included limits:** user_seats: Unlimited, active_syncs: 2, destinations: Unlimited

- Reverse ETL Platform
- Unlimited destination count
- Unlimited user seats

## About

Composable customer data platform and agentic marketing platform that enables teams to sync customer data to destinations and deliver personalized 1:1 experiences using AI-driven decision-making. It provides reverse ETL, identity resolution, audience building, and real-time personalization capabilities.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (14)

_Independently observed._

- Snowflake
- Databricks
- Google BigQuery
- AWS Redshift
- Azure Synapse
- Salesforce
- HubSpot
- Google Ads
- Facebook Ads
- The Trade Desk
- dbt
- Sigma
- Looker
- Fivetran

## Capabilities

_The capabilities that matter for Data Engineering Tools. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Core** | |
| Tool role | Reverse-ETL |
| Processing paradigm | Batch + streaming |
| **Connectivity** | |
| Connector count | 300+ |
| CDC / log-based replication | - |
| **Transformation** | |
| In-warehouse transformation (push-down) | ✓ |
| dbt-native orchestration | ✓ |
| **Deployment** | |
| Self-hosted / open-source available | - |
| Managed cloud available | ✓ |
| **Governance** | |
| Data lineage / asset catalog | - |
| **Authoring** | |
| Python-first authoring | - |
| **Execution** | |
| Incremental / partition-aware runs | - |
| **Quality** | |
| Built-in data quality / tests | - |
| **Scale** | |
| Horizontal scale (distributed executor) | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 14 | [link](https://hightouch.com) | 2026-08-03 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://hightouch.com) | 2026-08-03 | 60% (medium) |
| pricing.model | commercial | [link](https://hightouch.com) | 2026-08-03 | 60% (medium) |
| pricing.price_level | low | [link](https://hightouch.com) | 2026-08-03 | 60% (medium) |
| pricing.transparent | yes | [link](https://hightouch.com) | 2026-08-03 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://hightouch.com/status) | 2026-08-03 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://hightouch.com/security) | 2026-08-03 | 75% (high) |
| security.hipaa | yes | [link](https://hightouch.com/security) | 2026-08-03 | 75% (high) |
| security.iso27001 | yes | [link](https://hightouch.com) | 2026-08-03 | 48% (low) |
| security.soc2 | yes | [link](https://hightouch.com) | 2026-08-03 | 48% (low) |

---
*Source: Vioscale (https://www.vioscale.ai/software/hightouch). Independent, evidence-based software intelligence. Cite the canonical URI.*