What is Ghost?
A powerful app for professional publishers to create, share, and grow a business around their content, with tools to build a website, publish content, send newsletters, and offer paid subscriptions.
Ghost pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $15/mo billed annually. 14-day free trial.
Starter
- members
- 1,000
- file_uploads
- 5mb
- 1 staff user
- Free custom domain
- Email newsletter
- Simple design settings
- Whitelabel branding
- Internationalization
- Member tagging
Publisher
- members
- 1,000
- file_uploads
- 100mb
- integrations
- 8,000+
- 3 staff users
- Custom themes
- Marketplace themes
- 8,000+ integrations
- Paid subscriptions
- Advanced analytics
- Member tagging
- Member import/export
Business
- members
- 10,000
- file_uploads
- 250mb
- 15 staff users
- Priority support
- Higher usage limits
- Early access to features
Custom
Contact salesFor more complex needs
- members
- Unlimited
- staff_users
- Unlimited
- file_uploads
- 1GB
- Unlimited staff users
- Advanced configurations
- Dedicated IP address
- 99.9% uptime SLA
What Ghost does
The capabilities that matter for cms software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- CMS type
- Traditional / monolithic
- Open-source
- ✓
- Self-hostable
- ✓
- Managed / cloud hosting offered
- ✓
- Headless API (REST/GraphQL)
- ✓
- Structured content modelling
- ✓
- Localisation / i18n
- ✓
- Content workflow / approvals
- ✓
- Visual / no-code page builder
- ✓
- Plugin / app ecosystem size
- 8,000+ integrations
- Multi-site / multi-tenant
- -
- Git-based / code-first workflow
- -
- Free / open tier
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
- Self-hosted
Integrations (16)
Independently observed- Stripe
- Slack
- YouTube
- Google Analytics
- MailChimp
- Zapier
- Discord
- Spotify
- GitHub
- Netlify
- Let's Encrypt
- Plausible
- ChartMogul
Ghost alternatives
Other cms software we track, ranked by the same independent score.
- ContentfulDeliver intelligent experiences from one sourcelow · 47%
- DrupalThe open source framework behind millions of websiteslow · 13%
- WixGo from words to a business-ready site that's entirely yours to shape, on the first hybrid website builder.low · 48%
- StoryblokYour Content Confidence Management Systemmedium · 60%
- UmbracoThe Most Agent-Ready CMS. AI On Your Terms.low · 19%
- SanityThe Content Operations Platform for the AI eralow · 45%
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Ghost, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 96 | 32.00 | 3072.8 | ✓ |
| Integrations | 100 | 18.00 | 1800.0 | ✓ |
| Pricing Transparency | 100 | 16.00 | 1600.0 | ✓ |
| Package Downloads | 54 | 26.00 | 1409.9 | ✓ |
| Reliability | 95 | 12.00 | 1140.0 | ✓ |
| Github Activity | 63 | 18.00 | 1135.8 | ✓ |
| Release Cadence | 98 | 10.00 | 983.3 | ✓ |
| Price Level | 50 | 10.00 | 500.0 | ✓ |
| Github Stars | 89 | 5.00 | 446.8 | ✓ |
| Security Posture | 0 | 12.00 | 0.0 | - |
| Stackoverflow Activity | 0 | 12.00 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Activity
| Attribute | Value | Evidence |
|---|---|---|
| Commits last 30d | 100 | mediumsource · 2026-08-01 · 65% |
Adoption
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"cms_type":"traditional","free_tier":true,"open_source":true,"headless_api":true,"localization":true,"self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"8,000+ integrations","structured_content":true} | mediumsource · 2026-08-01 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 8,000 | mediumsource · 2026-08-01 · 60% |
Language
| Attribute | Value | Evidence |
|---|---|---|
| Primary | JavaScript | highsource · 2026-08-01 · 90% |
License
| Attribute | Value | Evidence |
|---|---|---|
| Spdx | MIT | highsource · 2026-08-01 · 99% |
Pricing
Release
| Attribute | Value | Evidence |
|---|---|---|
| Cadence days | 3 | mediumsource · 2026-08-01 · 70% |