vioscale
Comparison

Contentful vs Ghost

On the evidence we track, Contentful leads this comparison with a composite score of 87/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Contentful full profile →Ghost full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attribute comparison across 2 tools
Attribute87ContentfulLeader82Ghost
Vioscale score87 / 100low · 47%82 / 100medium · 52%
Commits last 30d-100
Github stars-54,615
Package downloads weekly-14,959
Options{"cloud":true}{"cloud":true,"self_hosted":true}
LongContentful is a headless CMS and digital experience platform enabling teams to create and deliver personalized content at scale, with AI-powered automation, visual content assembly, and comprehensive workflow capabilities.A powerful app for professional publishers to create, share, and grow a business around their content, with tools to build a website, publish content, send newsletters, and offer paid subscriptions.
Capabilities{"cms_type":"headless","free_tier":true,"multisite":true,"open_source":false,"headless_api":true,"localization":true,"self_hostable":false,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"Marketplace with apps and integrations to extend platform","structured_content":true}{"cms_type":"traditional","free_tier":true,"open_source":true,"headless_api":true,"localization":true,"self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"8,000+ integrations","structured_content":true}
Count-8,000
List-[{"name":"Stripe"},{"name":"Slack"},{"name":"Instagram"},{"name":"Facebook"},{"name":"Twitter"},{"name":"YouTube"},{"name":"Google Analytics"},{"name":"MailChimp"},{"name":"Zapier"},{"name":"Discord"},{"name":"Spotify"},{"name":"GitHub"},{"name":"Netlify"},{"name":"Let's Encrypt"},{"name":"Plausible"},{"name":"ChartMogul"}]
Primary-JavaScript
Spdx-MIT
Support{"web":true}{"web":true}
Pricing{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever","features":["2 Roles (Admin, Editor)","2 Custom Locales","100K/month API calls (no overages)","50 GB/month asset bandwidth CDN (no overages)","50 MB max asset upload size","Structured content","Content tags","Links/reference fields","Visual modeler","Taxonomy","Localization","Reference view","Rich text editor","Markdown editor","Image editor","Scheduled publishing","Validation","Content versioning","Community support"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"roles":"2","locales":"2","api_calls":"100K/month","asset_bandwidth":"50 GB/month","asset_upload_size":"50 MB"}},{"free":false,"name":"Lite","summary":"Free base; additional spaces $850/month","features":["3 Roles (Admin, Editor, Author)","3 Custom Locales","1M/month API calls with paid overages allowed","100 GB/month asset bandwidth CDN with paid overages allowed","1000 MB max asset upload size","All Free features","Multi-space orchestration","Custom external references","Roles and permissions","ISO 27001 certified","API token management","Single Sign-On (SSO)","Teams","Custom roles and permissions","Tag-based permissions","User Management API","Environment governance","SCIM provisioning via IdP","Custom domain","Embargoed assets","Static webhook IPs","Security reporting","PCI DSS compliance","Encryption in transit and at rest","24/7 infrastructure monitoring","Medium-density infrastructure","Advanced caching","Standard technical support","Professional Services offerings","Infosec and legal review"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"roles":"3","locales":"3","api_calls":"1M/month","asset_bandwidth":"100 GB/month","asset_upload_size":"1000 MB"}},{"free":false,"name":"Enterprise","summary":"Custom pricing; contact sales","features":["All Lite features","Custom roles and locales","Custom API calls with paid overages","Custom asset bandwidth with paid overages","AI Actions with included quotas","Contentful Personalization compatible","Contentful Studio compatible","Dedicated infrastructure","Multi-region delivery infrastructure","EU data residency","Prioritized support with guaranteed response time SLAs","Dedicated Customer Success Manager","Professional Services offerings","Infosec and legal review"],"contactSales":true,"includedLimits":{"roles":"Custom","locales":"Custom","api_calls":"Custom with paid overages","asset_bandwidth":"Custom with paid overages","asset_upload_size":"1000 MB"}}],"addOns":[{"name":"Additional Lite Space","components":[{"kind":"fixed","amount":850,"period":"month","currency":"USD"}]}],"summary":"Free tier available. Lite plan free base with $850/month per additional space. Enterprise with custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.contentful.com","retrievedAt":"2026-08-01T14:20:15.593Z","startingPrice":{"amount":0,"period":"month","currency":"USD"},"billingPeriods":["month"]}{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$15/mo billed annually","features":["1 staff user","Free custom domain","Email newsletter","Simple design settings","Whitelabel branding","Internationalization","Member tagging"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"1,000","file_uploads":"5mb"}},{"free":false,"name":"Publisher","summary":"$29/mo billed annually","features":["3 staff users","Custom themes","Marketplace themes","8,000+ integrations","Paid subscriptions","Advanced analytics","Member tagging","Member import/export"],"minSeats":3,"commitment":"annual","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"1,000","file_uploads":"100mb","integrations":"8,000+"}},{"free":false,"name":"Business","summary":"$199/mo billed annually","features":["15 staff users","Priority support","Higher usage limits","Early access to features"],"minSeats":15,"commitment":"annual","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"10,000","file_uploads":"250mb"}},{"free":false,"name":"Custom","features":["Unlimited staff users","Advanced configurations","Dedicated IP address","99.9% uptime SLA"],"description":"For more complex needs","contactSales":true,"includedLimits":{"members":"Unlimited","staff_users":"Unlimited","file_uploads":"1GB"}}],"summary":"From $15/mo billed annually. 14-day free trial.","currency":"USD","freeTier":true,"sourceUrl":"https://ghost.org","retrievedAt":"2026-08-01T14:20:57.820Z","freeTrialDays":14,"startingPrice":{"amount":15,"period":"month","currency":"USD"},"billingPeriods":["year"]}
Free tierYesYes
Modelcommercialcommercial
Price levelfreemid
Starting gbp015
TransparentYesYes
Cadence days-3
Sla pct-99.9
Status pageYesYes
Disclosure policyYes-
Iso27001Yes-
PciYes-
Soc2Yes-

Capabilities

Feature-by-feature on the axes that matter for cms software. “-” means undocumented, not absent.

Capability comparison for CMS Software
CapabilityContentfulGhost
Core
CMS typeHeadless / API-firstTraditional / monolithic
Licensing
Open-source✗✓
Deployment
Self-hostable✗✓
Managed / cloud hosting offered✓✓
Delivery
Headless API (REST/GraphQL)✓✓
Content
Structured content modelling✓✓
Localisation / i18n✓✓
Content workflow / approvals✓✓
Editing
Visual / no-code page builder✓✓
Extensibility
Plugin / app ecosystem sizeMarketplace with apps and integrations to extend platform8,000+ integrations
Scale
Multi-site / multi-tenant✓-
Workflow
Git-based / code-first workflow--
Pricing
Free / open tier✓✓

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.

Contentful vs Ghost: an evidence-based comparison · Vioscale