CleverTap
Platform for analyzing customer behavior and delivering personalized engagement across multiple channels
- Vendor
- CleverTap
- Also known as
- clevertap
Available worldwide · Popular in: US, GB, IN, SG, BR
What is CleverTap?
A unified platform combining customer analytics, segmentation, and journey orchestration to deliver personalized multi-channel engagement at scale. Includes AI-powered optimization, behavioral analysis, and experimentation tools to maximize customer lifetime value.
CleverTap pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $85/month with free 30-day trial. Pricing based on Monthly Active Users (MAU) or Data Points consumed.
Core
Entry-level plan with on-brand content creation and omnichannel engagement
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Premium
Contact salesFor expanding businesses seeking deeper personalization and richer insights
Enterprise
Contact salesFor enterprise teams requiring advanced AI decisioning, automation, and governance with AI-powered journey automation and predictive segments
Add-ons
- Tokens and Blocks
What CleverTap does
The capabilities that matter for customer journey orchestration, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Visual multi channel journey workflow builder
- ✓
- Event triggered if then branching logic
- -
- Native email sending infrastructure
- ✓
- Native mobile push and in app messaging
- ✓
- Native SMS text message sending
- ✓
- Holdout group ab testing at journey level
- ✓
- Segment mparticle tealium cdp sync
- ✓
- Snowflake bigquery data warehouse sync
- ✓
- Amplitude mixpanel analytics sync
- ✓
- SOC2 type ii
- ✓
- ISO 27001
- ✓
- Pricing model
- Per monthly active user
Platform & deployment
Independently observed- iOS
- Web
- Android
- Cloud / SaaS
Integrations (12)
Independently observed- Mixpanel→•
- Amplitude→•
- mParticle→•
- Segment.io→•
- Snowflake→•
- WhatsApp→•
- RCS→•
- Google Ads
- AWS
- Azure
- Google Cloud Platform
Security & compliance
Independently observed- SOC 2 Type IIactive
- ISO/IEC 27001active
- ISO/IEC 27017active
- CSA STAR Level 2active
CleverTap FAQ
Common questions about CleverTap, answered from independent, dated evidence.
What is CleverTap?
A unified platform combining customer analytics, segmentation, and journey orchestration to deliver personalized multi-channel engagement at scale. Includes AI-powered optimization, behavioral analysis, and experimentation tools to maximize customer lifetime value. It is indexed under Customer Journey Orchestration.
Source: https://clevertap.com/pricing/
Is CleverTap free?
CleverTap offers a free tier, so you can start without paying. Paid plans start at $85 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.
Source: https://clevertap.com/pricing/
What platforms does CleverTap support?
CleverTap supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.
Source: https://clevertap.com/pricing/
Can CleverTap be self-hosted?
We have only confirmed a cloud / SaaS deployment for CleverTap, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://clevertap.com/pricing/
What does CleverTap integrate with?
We have confirmed 12 integrations for CleverTap, including Facebook, Google Ads, AWS, Azure, Google Cloud Platform, Mixpanel, Amplitude and mParticle, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://clevertap.com/pricing/
What security certifications does CleverTap have?
We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for CleverTap. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as CleverTap not holding them. Always confirm compliance directly before you rely on it.
Source: https://clevertap.com/security/
Where is CleverTap available?
CleverTap is available worldwide. Its primary market is the United States.
Source: https://clevertap.com/pricing/
CleverTap alternatives
Other customer journey orchestration we track, ranked by the same independent score.
- BlueshiftCustomer data platform for personalized multi-channel marketingmedium · 74%
- WebEngageA marketing platform built to deliver customer engagement capabilities that legacy systems cannot providelow · 14%
- InsiderAI-powered customer engagement that continuously improves through autonomous orchestration across channelslow · 8%
- AirshipA platform for creating and managing personalized customer experiences across multiple communication channelslow · 20%
- SAP EmarsysAn AI-driven platform for coordinating personalized customer experiences across multiple engagement channelslow · 3%
- MoEngageAn AI-enhanced platform for coordinating customer interactions across multiple channelslow · 3%
Compare CleverTap
Side by side against other customer journey orchestration, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for CleverTap, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Security posture | 80 | 0.07 | 5.8 | ✓ |
| Capabilities | 100 | 0.05 | 4.9 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
| Integrations | 26 | 0.04 | 1.1 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 7 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Iso 27001: Yes · Soc2 type ii: Yes · Pricing model: per_monthly_active_user · Native sms text message sending: Yes · Amplitude mixpanel analytics sync: Yes · Segment mparticle tealium cdp sync: Yes | mediumsource · 2026-09-24 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 7 | mediumsource · 2026-09-24 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | HqCountry: US · PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-09-24 · 75% |
Pricing
Security
| Attribute | Value | Evidence |
|---|---|---|
| Gdpr | Yes | highsource · 2026-09-24 · 75% |
| Hipaa | Yes | highsource · 2026-09-24 · 75% |
| Certifications | SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, CSA STAR Level 2 | mediumsource · 2026-09-24 · 60% |
| Iso27001 | Yes | highsource · 2026-09-24 · 75% |
| Soc2 | Yes | highsource · 2026-09-24 · 75% |
| Trust center | https://clevertap.com/security/ | mediumsource · 2026-09-24 · 60% |
Is CleverTap the right choice for you?
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