CleverTap
Unified platform for customer engagement and retention at scale
- Also known as
- clevertap
Available worldwide · Popular in: IN, SG, AE, US
What is CleverTap?
A SaaS platform that enables businesses to create personalized customer experiences, automate lifecycle marketing, and optimize journeys in real-time to increase customer lifetime value.
CleverTap pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From ₹600/month. 30-day free trial. Advanced and Cutting Edge pricing available on request.
Essentials
Experimentation and basic engagement capabilities
- Create experiments and iterate
- Behavioral Analytics
- Session Analytics
Advanced
Contact salesHyper-personalization, segmentation, and advanced analytics
- Everything in Essentials
- Event triggers and dynamic inputs
- Geofencing automation
- Automated segmentation
- Advanced analytics with pivots and flows
- Premium engagement channels (Facebook, Google Ads, Display)
- Platform integrations
Cutting Edge
Contact salesAI-powered intelligence and predictive capabilities
- Everything in Advanced
- IntelliNODE (AI-powered campaign orchestration)
- Predictive segmentation via AI
- Real-time product recommendations
- Content library and collaboration tools
Add-ons
- Archive
- Remote Configuration
- RCS Business Messaging
- Web Native Display
- App Native Display
- Single Sign-On (SSO)
- Advanced Role-Based Access
- Campaign Approval Workflows
- API Access
Platform & deployment
Independently observed- iOS
- Web
- Android
- Cloud / SaaS
Integrations (5)
Independently observed- Google Ads
- AWS
- Azure
- Google Cloud Platform
CleverTap alternatives
Other customer journey orchestration we track, ranked by the same independent score.
- BlueshiftUnified platform integrating customer data management with AI-powered multi-channel marketing automationmedium · 62%
- InsiderAI-driven platform for automating customer engagement across marketing channelslow · 3%
- Bloomreach EngagementA platform for automating and personalizing marketing campaigns across multiple channelslow · 40%
- AirshipPlatform for delivering AI-powered customer experiences across mobile apps and websiteslow · 3%
- SAP EmarsysAn AI-driven platform for coordinating personalized customer experiences across multiple engagement channelslow · 3%
- MoEngagePlatform for orchestrating personalized customer engagement across multiple messaging and communication channelslow · 3%
Compare CleverTap
Side by side against other customer journey orchestration, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for CleverTap, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 80 | 0.07 | 5.8 | ✓ |
| Pricing transparency | 20 | 0.08 | 1.7 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
| Integrations | 22 | 0.04 | 0.9 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
| Capabilities | 0 | 0.05 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.