Wati vs Zoko
On the evidence we track, Zoko leads this comparison with a composite score of 69/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for whatsapp marketing. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Wati
A platform that consolidates customer interactions from WhatsApp, Instagram, Facebook, SMS, and web chat into a single dashboard, with AI-powered support agents and lead qualification automation.
Zoko
LeaderA WhatsApp integration and automation platform for Shopify merchants that enables AI-powered customer engagement, automated workflows, and sales automation. Helps businesses manage customer support, product catalog synchronization, and repeat purchase campaigns directly through WhatsApp.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Wati
Pricing not documented yet.
Zoko
LeaderFree tier available. Paid flows start at $5.99/month per flow with 500,000 operations included.
- FreeFree
- 19 pre-built playbook flows
- Maximum 3 integrations
- No customization
- Paid Flows$5.99/flow/month, includes 500,000 operations; overage $20 per 100,000 operations
- Unlimited integrations
- Full customization
- 500,000 operations per month included
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Wati
- ChatGPT
- Google Ads
- Zapier
- SMS
- CRM systems
- ERP systems
Zoko
Leader- Shopify
- judge.me
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.