# Wati vs Zoko

| Attribute | Wati | Zoko |
|---|---|---|
| **vioscaleAI score** | 55.2 (24% (low)) | 54.2 (55% (medium)) |
| content.faq | `[{"answer":"A platform that consolidates customer interactions from WhatsApp, Instagram, Facebook, SMS, and web chat into a single dashboard, with AI-powered support agents and lead qualification automation. It is indexed under Whatsapp Marketing.","source":"https://www.wati.io/en/blog/new-conversation-based-pricing-cbp/","question":"What is Wati?","confidence":0.6},{"answer":"We have confirmed browser-based access to Wati. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.wati.io/en/blog/new-conversation-based-pricing-cbp/","question":"What platforms does Wati support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Wati, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.wati.io/en/blog/new-conversation-based-pricing-cbp/","question":"Can Wati be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Wati, including WhatsApp, ChatGPT, Google Ads, Zapier, Instagram, Facebook, SMS and CRM systems, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.wati.io/en/blog/new-conversation-based-pricing-cbp/","question":"What does Wati integrate with?","confidence":0.6}]` | `[{"answer":"A WhatsApp integration and automation platform for Shopify merchants that enables AI-powered customer engagement, automated workflows, and sales automation. Helps businesses manage customer support, product catalog synchronization, and repeat purchase campaigns directly through WhatsApp. It is indexed under Whatsapp Marketing.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"What is Zoko?","confidence":0.6},{"answer":"Zoko offers a free tier, so you can start without paying. Paid plans start at $5.99 per flow per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"Is Zoko free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Zoko. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"What platforms does Zoko support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Zoko, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"Can Zoko be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for Zoko, including Shopify, WhatsApp, judge.me, Facebook and Instagram. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"What does Zoko integrate with?","confidence":0.6},{"answer":"Zoko is available worldwide. Its primary market is the United States.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"Where is Zoko available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Wati is a WhatsApp Business API platform that enables businesses to automate customer communications, build chatbots, manage team conversations, and run marketing campaigns with transparent separation of platform fees and per-message charges. | A WhatsApp integration and automation platform for Shopify merchants that enables AI-powered customer engagement, automated workflows, and sales automation. Helps businesses manage customer support, product catalog synchronization, and repeat purchase campaigns directly through WhatsApp. |
| features.capabilities | `{"multi_agent_shared_team_inbox":true,"marketing_broadcast_campaign_engine":true,"visual_inbound_dialogue_chatbot_builder":true,"shopify_woocommerce_abandoned_cart_triggers":true,"native_payment_link_generation_and_collection":true}` | `{"pricing_model":"per_seat_plus_consumption","marketing_broadcast_campaign_engine":true,"shopify_woocommerce_abandoned_cart_triggers":true}` |
| integrations.count | 100 | 5 |
| integrations.list | `[{"name":"WhatsApp"},{"name":"ChatGPT"},{"name":"Google Ads"},{"name":"Zapier"},{"name":"Instagram"},{"name":"Facebook"},{"name":"SMS"},{"name":"CRM systems"},{"name":"ERP systems"},{"name":"Shopify"},{"name":"WooCommerce"},{"name":"Magento"}]` | `[{"name":"Shopify"},{"name":"WhatsApp"},{"name":"judge.me"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Razorpay","native":false,"category":"payments","direction":"bidirectional"},{"name":"GoKwik","native":false,"category":"payments","direction":"bidirectional"}]` |
| market.availability | - | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":false,"name":"Growth","features":["shared team inbox","broadcasts","automation","AI Co-pilot credits"]},{"free":false,"name":"Pro","features":["shared team inbox","broadcasts","automation","AI Co-pilot credits"]},{"free":false,"name":"Business","features":["shared team inbox","broadcasts","automation","AI Co-pilot credits"]}],"summary":"Subscription plans (Growth, Pro, Business) plus per-message charges for WhatsApp messages with volume discounts at higher tiers","sourceUrl":"https://www.wati.io/en/blog/new-conversation-based-pricing-cbp/","retrievedAt":"2026-09-21T11:29:40.324Z"}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"$9.99/month","features":["WhatsApp Bulk Broadcast","Customer Tags and Segments","Pop Up Campaigns","Detailed Analytics","API & Webhooks","Catalog Messages"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":9.99,"period":"month","currency":"USD"}],"description":"Starter plan with core messaging features","contactSales":false},{"free":false,"name":"PLUS","summary":"$79/month base + usage charges","minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"conversation"},"kind":"metered","amount":0.00199,"currency":"USD"},{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.004,"currency":"USD"},{"kind":"per_unit","unit":"agent","amount":15,"currency":"USD"}],"description":"Mid-tier plan with metered conversations and calling","contactSales":false,"includedLimits":{"agents":"5"}},{"free":false,"name":"MAX","summary":"$139/month base + usage charges","minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":139,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"conversation"},"kind":"metered","amount":0.00099,"currency":"USD"},{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.003,"currency":"USD"},{"kind":"per_unit","unit":"agent","amount":12,"currency":"USD"}],"description":"Professional plan with 10 included agents and reduced per-unit pricing","contactSales":false,"includedLimits":{"agents":"10"}},{"free":false,"name":"CALLING","summary":"$499.99/month base + usage charges","minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":499.99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"conversation"},"kind":"metered","amount":0.00049,"currency":"USD"},{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.002,"currency":"USD"},{"kind":"per_unit","unit":"agent","amount":9,"currency":"USD"}],"description":"Enterprise plan with 30 included agents and lowest usage rates","contactSales":false,"includedLimits":{"agents":"30"}}],"addOns":[{"name":"Custom Automation Flows","components":[{"kind":"fixed","amount":5.99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"step"},"kind":"metered","amount":0.0002,"currency":"USD"}]},{"name":"AI Agent - Guru","components":[{"kind":"fixed","amount":24.99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"resolution"},"kind":"metered","amount":0.09,"currency":"USD"}]}],"summary":"From $9.99/month. Free tier and 7-day free trial available. Monthly or annual billing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.zoko.io/pricing","retrievedAt":"2026-09-21T11:30:40.706Z","freeTrialDays":7,"startingPrice":{"amount":79,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | - | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | high |
| pricing.starting_price | - | `{"amount":79,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.status_page | - | yes |

## Capabilities (Whatsapp Marketing)

| Capability | Wati | Zoko |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Meta official business solution provider bsp status | - | - |
| Marketing broadcast campaign engine | ✓ | ✓ |
| Visual inbound dialogue chatbot builder | ✓ | - |
| Multi agent shared team inbox | ✓ | - |
| Meta message template approval workflow | - | - |
| Shopify woocommerce abandoned cart triggers | ✓ | ✓ |
| Salesforce hubspot CRM sync | - | - |
| Zendesk intercom support handover | - | - |
| Native payment link generation and collection | ✓ | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | Per seat plus consumption |

*Source: vioscaleAI. Generated 2026-10-16T19:05:49.249Z. "-" = undocumented, not absent.*