# Serpstat vs SpyFu

**Leader by vioscaleAI score:** Serpstat

| Attribute | Serpstat | SpyFu |
|---|---|---|
| **vioscaleAI score** | 62.7 (51% (medium)) | 55.5 (49% (low)) |
| content.faq | `[{"answer":"Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. It is indexed under SEO Tools.","source":"https://serpstat.com/page/new-pricing/","question":"What is Serpstat?","confidence":0.6},{"answer":"Serpstat offers a free tier, so you can start without paying. Paid plans start at $129 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://serpstat.com/page/new-pricing/","question":"Is Serpstat free?","confidence":0.6},{"answer":"Serpstat supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://serpstat.com/page/new-pricing/","question":"What platforms does Serpstat support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Serpstat, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://serpstat.com/page/new-pricing/","question":"Can Serpstat be self-hosted?","confidence":0.6},{"answer":"We have confirmed 6 integrations for Serpstat, including Google Analytics, Google Search Console, OWOX, Serpstat Browser Extension, Serpstat MCP and LLM Brand Monitor. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://serpstat.com/page/new-pricing/","question":"What does Serpstat integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Serpstat. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Serpstat not holding them. Always confirm compliance directly before you rely on it.","source":"https://serpstat.com/users/privacy-policy/","question":"What security certifications does Serpstat have?","confidence":0.7},{"answer":"Serpstat is available worldwide. The vendor is headquartered in Ukraine.","source":"https://serpstat.com/page/new-pricing/","question":"Where is Serpstat available?","confidence":0.75}]` | `[{"answer":"A competitor intelligence platform that reveals the keywords and ads competitors target for SEO and Google Ads, provides AI-driven content optimization recommendations, and tracks ranking performance against competitors. It is indexed under SEO Tools.","source":"https://www.spyfu.com","question":"What is SpyFu?","confidence":0.6},{"answer":"SpyFu is a paid product; published pricing starts at $29 per month. It is sold across 3 plans (Basic, Pro + AI and Team/Agency). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.spyfu.com","question":"How much does SpyFu cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to SpyFu. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.spyfu.com","question":"What platforms does SpyFu support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for SpyFu, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.spyfu.com","question":"Can SpyFu be self-hosted?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels. | A tool for researching competitor strategies and keywords in search engine marketing. Users can identify which keywords and ads competitors target, track their own keyword rankings, and analyze backlinks and content to discover ranking opportunities. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"competitor_intel":true,"keyword_research":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 6 | 1 |
| integrations.list | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` | `[{"name":"ChatGPT"}]` |
| market.availability | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Basic","summary":"$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.","features":["10k search results","10k data exports","1 live site tracking project","10+ years historical data","RivalFlow (0 sites)","ChatGPT integration (limited)","5k weekly keyword rankings","10 automated reports","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"description":"Entry-level SEO and PPC research","contactSales":false,"includedLimits":{"data_exports":"10k","search_results":"10k","automated_reports":"10","weekly_tracked_keywords":"5k","live_site_tracking_projects":"1"}},{"free":false,"name":"Pro + AI","summary":"$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.","features":["Unlimited search results and exports","10 live site tracking projects","10+ years historical data","RivalFlow (1 site)","ChatGPT integration (unlimited)","15k weekly keyword rankings","100 automated reports","AI brand monitoring","Paid keyword and ad copy generation","Stream domain and URL ranking data","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":89,"period":"month","currency":"USD"}],"description":"Professional features with unlimited data and AI tools","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"100","weekly_tracked_keywords":"15k","live_site_tracking_projects":"10"}},{"free":false,"name":"Team/Agency","summary":"$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.","features":["Unlimited search results and exports","Unlimited live site tracking projects","10+ years historical data","RivalFlow (5 sites)","ChatGPT integration (unlimited)","50k weekly keyword rankings","Unlimited automated reports","AI brand monitoring","Paid keyword and ad copy generation","Weekly improvement ideas (Agency Flex use)","Stream domain and URL ranking data","100 API credits included","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":187,"period":"month","currency":"USD"}],"description":"Enterprise solution with unlimited projects and 5 included user seats","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"Unlimited","weekly_tracked_keywords":"50k","live_site_tracking_projects":"Unlimited"}}],"addOns":[{"name":"Additional User Seats","components":[{"kind":"per_unit","unit":"seat","amount":15,"period":"month","currency":"USD"}]}],"summary":"From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.","currency":"USD","freeTier":false,"sourceUrl":"https://www.spyfu.com","retrievedAt":"2026-08-03T22:57:52.398Z","startingPrice":{"amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | high | mid |
| pricing.starting_price | `{"amount":129,"currency":"USD"}` | - |
| pricing.transparent | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | - |

## Capabilities (SEO Tools)

| Capability | Serpstat | SpyFu |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | - |
| Pricing model | Credit-based | - |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | - |
| Countries / locales covered | 230 countries | - |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | - |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T20:58:43.487Z. "-" = undocumented, not absent.*