# Semrush vs Serpstat

**Leader by vioscaleAI score:** Serpstat

| Attribute | Semrush | Serpstat |
|---|---|---|
| **vioscaleAI score** | 57.5 (53% (medium)) | 62.7 (51% (medium)) |
| content.faq | `[{"answer":"Software that helps marketers improve organic search rankings and AI discoverability through keyword research, backlink analysis, rank tracking, technical site audits, and competitive intelligence. It is indexed under SEO Tools.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What is Semrush?","confidence":0.6},{"answer":"Semrush offers a free tier, so you can start without paying. Paid plans start at $139.95 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Is Semrush free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Semrush. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What platforms does Semrush support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Semrush, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Can Semrush be self-hosted?","confidence":0.6},{"answer":"We have confirmed 19 integrations for Semrush, including Google Ads, Google Shopping, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, TikTok Organic and CallRail, plus 11 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What does Semrush integrate with?","confidence":0.6},{"answer":"Semrush is available worldwide. Its primary market is the United States.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Where is Semrush available?","confidence":0.5}]` | `[{"answer":"Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. It is indexed under SEO Tools.","source":"https://serpstat.com/page/new-pricing/","question":"What is Serpstat?","confidence":0.6},{"answer":"Serpstat offers a free tier, so you can start without paying. Paid plans start at $129 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://serpstat.com/page/new-pricing/","question":"Is Serpstat free?","confidence":0.6},{"answer":"Serpstat supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://serpstat.com/page/new-pricing/","question":"What platforms does Serpstat support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Serpstat, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://serpstat.com/page/new-pricing/","question":"Can Serpstat be self-hosted?","confidence":0.6},{"answer":"We have confirmed 6 integrations for Serpstat, including Google Analytics, Google Search Console, OWOX, Serpstat Browser Extension, Serpstat MCP and LLM Brand Monitor. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://serpstat.com/page/new-pricing/","question":"What does Serpstat integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Serpstat. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Serpstat not holding them. Always confirm compliance directly before you rely on it.","source":"https://serpstat.com/users/privacy-policy/","question":"What security certifications does Serpstat have?","confidence":0.7},{"answer":"Serpstat is available worldwide. The vendor is headquartered in Ukraine.","source":"https://serpstat.com/page/new-pricing/","question":"Where is Serpstat available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers. | A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 18 | 6 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"},{"name":"Facebook Ads","native":false,"category":"ads","direction":"inbound"},{"name":"Google Analytics","native":false,"category":"analytics","direction":"inbound"},{"name":"Google Search Console","native":false,"category":"seo","direction":"inbound"},{"name":"TikTok","native":false,"category":"social","direction":"inbound"},{"name":"Looker Studio","native":false,"category":"analytics","direction":"inbound"},{"name":"LinkedIn","native":true,"category":"social","direction":"inbound"},{"name":"Lovable","native":true,"direction":"bidirectional"},{"name":"Claude","native":true,"category":"ai","direction":"outbound"},{"name":"Adobe","native":true,"direction":"bidirectional"}]` | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"SEO Toolkit Pro","features":["Keyword research","Competitor analysis","Rank tracking","Technical site audit","Backlink analysis"],"components":[{"kind":"fixed","amount":139.95,"period":"month","currency":"USD"}],"description":"Best for freelancers, small business owners and SEO beginners","contactSales":false,"includedLimits":{"keywords_to_track":"500","results_per_report":"10,000","seo_ideas_per_month":"500","websites_to_monitor":"5","scheduled_pdf_reports":"3","pages_to_crawl_per_month":"100,000","keyword_metric_updates_per_month":"250"}},{"free":false,"name":"SEO Toolkit Guru","features":["Everything in Pro","SEO Writing Assistant","Topic Research","Historical Data","Multi-targeting in Position Tracking","Looker Studio reporting integrations"],"components":[{"kind":"fixed","amount":249.95,"period":"month","currency":"USD"}],"description":"Best for growing agencies and teams ready to scale","contactSales":false,"includedLimits":{"keywords_to_track":"1,500","results_per_report":"30,000","seo_ideas_per_month":"800","websites_to_monitor":"15","pages_to_crawl_per_month":"300,000","keyword_metric_updates_per_month":"1,000"}},{"free":false,"name":"SEO Toolkit Business","features":["Everything in Guru","SEO Share of Voice tracking","API Access"],"components":[{"kind":"fixed","amount":499.95,"period":"month","currency":"USD"}],"description":"Best for established agencies and large businesses","contactSales":false,"includedLimits":{"keywords_to_track":"5,000","results_per_report":"50,000","seo_ideas_per_month":"2,000","websites_to_monitor":"40","pages_to_crawl_per_month":"1,000,000","keyword_metric_updates_per_month":"5,000"}}],"summary":"From $139.95/month. 7-day free trial.","currency":"USD","freeTier":false,"sourceUrl":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","retrievedAt":"2026-09-23T13:31:18.574Z","freeTrialDays":7,"startingPrice":{"amount":139.95,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":139.95,"currency":"USD"}` | `{"amount":129,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.gdpr | - | yes |

## Capabilities (SEO Tools)

| Capability | Semrush | Serpstat |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | Credit-based |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d | 230 countries |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T19:15:53.678Z. "-" = undocumented, not absent.*