# SE Ranking vs Semrush

| Attribute | SE Ranking | Semrush |
|---|---|---|
| **vioscaleAI score** | 56.9 (72% (medium)) | 57.5 (53% (medium)) |
| content.faq | `[{"answer":"Complete AI SEO platform with keyword research, backlink analysis, rank tracking, site audits, competitor research, content optimization, and AI search tracking. Integrates with Claude and other AI assistants via MCP for automated SEO workflows. It is indexed under SEO Tools.","source":"https://seranking.com","question":"What is SE Ranking?","confidence":0.6},{"answer":"SE Ranking offers a free tier, so you can start without paying. Paid plans start at £35 per month. Pricing changes often, so verify at source before relying on it.","source":"https://seranking.com","question":"Is SE Ranking free?","confidence":0.6},{"answer":"SE Ranking supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://seranking.com/api-pricing.html","question":"What platforms does SE Ranking support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for SE Ranking, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://seranking.com/api-pricing.html","question":"Can SE Ranking be self-hosted?","confidence":0.6},{"answer":"We have confirmed 13 integrations for SE Ranking, including Google Analytics 4, Google Search Console, Google Ads, Matomo Analytics, Data Studio, Whatagraph, Agency Analytics and Reportz.io, plus 5 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://seranking.com/api-pricing.html","question":"What does SE Ranking integrate with?","confidence":0.6},{"answer":"SE Ranking is available worldwide. The vendor is headquartered in Ukraine.","source":"https://seranking.com/api-pricing.html","question":"Where is SE Ranking available?","confidence":0.75}]` | `[{"answer":"Software that helps marketers improve organic search rankings and AI discoverability through keyword research, backlink analysis, rank tracking, technical site audits, and competitive intelligence. It is indexed under SEO Tools.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What is Semrush?","confidence":0.6},{"answer":"Semrush offers a free tier, so you can start without paying. Paid plans start at $139.95 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Is Semrush free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Semrush. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What platforms does Semrush support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Semrush, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Can Semrush be self-hosted?","confidence":0.6},{"answer":"We have confirmed 19 integrations for Semrush, including Google Ads, Google Shopping, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, TikTok Organic and CallRail, plus 11 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What does Semrush integrate with?","confidence":0.6},{"answer":"Semrush is available worldwide. Its primary market is the United States.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Where is Semrush available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A comprehensive SEO platform using AI to track search engine visibility, analyze competitor performance, generate content optimization recommendations, and integrate with analytics and workflow tools. | Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"locales_covered":"188+ countries and regions","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 7 | 18 |
| integrations.list | `[{"name":"Google Analytics 4"},{"name":"Google Search Console"},{"name":"Google Ads"},{"name":"Matomo Analytics"},{"name":"Data Studio"},{"name":"Whatagraph"},{"name":"Agency Analytics"},{"name":"Reportz.io"},{"name":"Zapier"},{"name":"Make.com"},{"name":"n8n"},{"name":"Appy Pie Automate"},{"name":"Google Business Profile"},{"name":"GA4","native":true,"category":"analytics"}]` | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"},{"name":"Facebook Ads","native":false,"category":"ads","direction":"inbound"},{"name":"Google Analytics","native":false,"category":"analytics","direction":"inbound"},{"name":"Google Search Console","native":false,"category":"seo","direction":"inbound"},{"name":"TikTok","native":false,"category":"social","direction":"inbound"},{"name":"Looker Studio","native":false,"category":"analytics","direction":"inbound"},{"name":"LinkedIn","native":true,"category":"social","direction":"inbound"},{"name":"Lovable","native":true,"direction":"bidirectional"},{"name":"Claude","native":true,"category":"ai","direction":"outbound"},{"name":"Adobe","native":true,"direction":"bidirectional"}]` |
| market.availability | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free Trial","summary":"100K free credits, 14-day full platform access","features":["100K free credits","Full API & MCP access","Test every API endpoint","14-day trial","No credit card required"],"components":[{"kind":"one_time","amount":0,"currency":"GBP"}],"description":"Full API & MCP access for testing","contactSales":false,"includedLimits":{"credits":"100K"}},{"free":false,"name":"Wallet","summary":"£40/mo for 250K credits (example), pay-as-you-go","features":["Pay only for what you use","No recurring fees","No commitment","Top up credits anytime","Credits never expire","MCP included"],"components":[{"kind":"fixed","amount":40,"period":"month","currency":"GBP"}],"description":"Pay-as-you-go for one-off projects","contactSales":false,"includedLimits":{"example":"250K credits at £40/mo"}},{"free":false,"name":"Standalone","summary":"£135/mo billed annually (£1,620/year), 12M credits/year","features":["Annual billing only","Up to 57% off Wallet rates","Volume-based pricing discounts","Data API included","MCP included","Most popular"],"commitment":"annual","components":[{"kind":"fixed","amount":135,"period":"month","currency":"GBP"}],"description":"API access for teams with consistent volume","contactSales":false,"includedLimits":{"credits":"12M/year"}},{"free":false,"name":"Enterprise","summary":"Custom pricing for high-volume data access","features":["120M+ credits/year","Custom integrations development","Custom RPS limits","High-volume pricing from $30/1M credits"],"description":"High-volume data access for large companies","contactSales":true,"includedLimits":{"credits":"120M+/year"}},{"free":false,"name":"API Add-on","summary":"£35/mo billed annually, adds 3M credits/year to existing plan","features":["Data API + Project API access","Volume-based pricing discounts","Annual billing only","MCP included"],"commitment":"annual","components":[{"kind":"fixed","amount":35,"period":"month","currency":"GBP"}],"description":"Extend existing SE Ranking subscription","contactSales":false,"includedLimits":{"credits":"3M/year"}}],"summary":"From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.","currency":"GBP","freeTier":true,"sourceUrl":"https://seranking.com","retrievedAt":"2026-08-01T15:40:55.414Z","freeTrialDays":14,"startingPrice":{"amount":35,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"SEO Toolkit Pro","features":["Keyword research","Competitor analysis","Rank tracking","Technical site audit","Backlink analysis"],"components":[{"kind":"fixed","amount":139.95,"period":"month","currency":"USD"}],"description":"Best for freelancers, small business owners and SEO beginners","contactSales":false,"includedLimits":{"keywords_to_track":"500","results_per_report":"10,000","seo_ideas_per_month":"500","websites_to_monitor":"5","scheduled_pdf_reports":"3","pages_to_crawl_per_month":"100,000","keyword_metric_updates_per_month":"250"}},{"free":false,"name":"SEO Toolkit Guru","features":["Everything in Pro","SEO Writing Assistant","Topic Research","Historical Data","Multi-targeting in Position Tracking","Looker Studio reporting integrations"],"components":[{"kind":"fixed","amount":249.95,"period":"month","currency":"USD"}],"description":"Best for growing agencies and teams ready to scale","contactSales":false,"includedLimits":{"keywords_to_track":"1,500","results_per_report":"30,000","seo_ideas_per_month":"800","websites_to_monitor":"15","pages_to_crawl_per_month":"300,000","keyword_metric_updates_per_month":"1,000"}},{"free":false,"name":"SEO Toolkit Business","features":["Everything in Guru","SEO Share of Voice tracking","API Access"],"components":[{"kind":"fixed","amount":499.95,"period":"month","currency":"USD"}],"description":"Best for established agencies and large businesses","contactSales":false,"includedLimits":{"keywords_to_track":"5,000","results_per_report":"50,000","seo_ideas_per_month":"2,000","websites_to_monitor":"40","pages_to_crawl_per_month":"1,000,000","keyword_metric_updates_per_month":"5,000"}}],"summary":"From $139.95/month. 7-day free trial.","currency":"USD","freeTier":false,"sourceUrl":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","retrievedAt":"2026-09-23T13:31:18.574Z","freeTrialDays":7,"startingPrice":{"amount":139.95,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":139.95,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.status_page | yes | - |

## Capabilities (SEO Tools)

| Capability | SE Ranking | Semrush |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | - | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | 188+ countries and regions | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T09:07:33.618Z. "-" = undocumented, not absent.*