Reputation vs Synup
No leader: the top candidate Synup has only 0.33 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for reputation management. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Reputation
A software platform that collects reviews, survey responses, and business listing information from multiple channels, analyzes customer sentiment and trends through AI, and routes insights to teams for faster issue response and operational improvement.
Synup
A software platform with an AI agent that helps businesses manage local listings, monitor and respond to reviews, publish social content, track local search rankings, and monitor visibility in AI search engines across 100+ publishers and directories in 50+ countries.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Reputation
From $80/location/month; most popular plan at $115/location/month
- Rep Core$80/location/month
- Reviews Management (collection, requesting, AI responding)
- Business Listings & SEO
- Rep Core + Pulse$115/location/month (most popular)
- Reputation Insights (Rep Score & Journey Insights)
- AI Reputation Manager
- Pulse Analytics
- Basic Customer Surveys (1 template with star rating & text)
- Rep Core + Surveys$150/location/month
- All Core and Pulse features
- Deep Experience Insights
- EnterpriseContact sales
- Dedicated Infrastructure
- Customer Success Manager
- Custom configuration
Synup
From $79/month for base platform (annual billing); Listings Pro add-on $35/location/month
- Synup OS Base$79/month billed annually (20% savings), $99/month billed monthly
- Listing management across 75+ directories
- Bulk connection and editing of listings
- Automatic listing indexation
- Share of voice tracking and competitive analysis
- Duplicate listing suppression
- +6 more
- Listings Pro$35 per location per month
- Listing across 75+ directories
- Bulk listing connection and editing
- Automatic listing indexation
- Share of voice visibility and competitor comparison
- Duplicate suppression
- +1 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Apple Business Connect
- Google Maps
Reputation
- Yelp
- TripAdvisor
- Vitals
- Apartment Ratings
- CRM systems
- EHR systems
Synup
- Google Business Profile
- Apple Maps
- Bing
- Waze
- DuckDuckGo
- Google Posts
- MapQuest
- ChatGPT
- Perplexity
- Google AI Overviews
Reputation or Synup: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.