Reputation vs Synup
No clear leader: Reputation (59.3) and Synup (55.9) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for reputation management. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Reputation
Reputation management software that aggregates reviews, listings, and customer surveys across locations, then uses AI to identify trends and route insights to operational teams for faster response and improvement.
Synup
Synup helps agencies update and maintain business listings across numerous online directories, manage customer reviews and feedback, and improve clients' visibility in local search results.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Reputation
From $80/location/month; most popular plan at $115/location/month
- Rep Core$80/location/month
- Reviews Management (collection, requesting, AI responding)
- Business Listings & SEO
- Rep Core + Pulse$115/location/month (most popular)
- Reputation Insights (Rep Score & Journey Insights)
- AI Reputation Manager
- Pulse Analytics
- Basic Customer Surveys (1 template with star rating & text)
- Rep Core + Surveys$150/location/month
- All Core and Pulse features
- Deep Experience Insights
- EnterpriseContact sales
- Dedicated Infrastructure
- Customer Success Manager
- Custom configuration
Synup
From $79/month for base platform (annual billing); Listings Pro add-on $35/location/month
- Synup OS Base$79/month billed annually (20% savings), $99/month billed monthly
- Listing management across 75+ directories
- Bulk connection and editing of listings
- Automatic listing indexation
- Share of voice tracking and competitive analysis
- Duplicate listing suppression
- +6 more
- Listings Pro$35 per location per month
- Listing across 75+ directories
- Bulk listing connection and editing
- Automatic listing indexation
- Share of voice visibility and competitor comparison
- Duplicate suppression
- +1 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Reputation
- Yelp
- TripAdvisor
- Vitals
- Apartment Ratings
- CRM systems
- EHR systems
Synup
Not documented yet.
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.