Ocean.io vs People Data Labs
No clear leader: Ocean.io (64.7) and People Data Labs (63.4) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Ocean.io
Analyzes your closed-won deals to identify your ideal customer profile, then ranks companies in the market to find the best-fit prospects based on win patterns, deal size, and close time.
People Data Labs
Platform providing detailed profiles of individuals and businesses including contact information, employment history, and company details. Users are charged only for successfully retrieved records using a credit-based pricing model.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Ocean.io
Annual subscription from $567/year (9,000 credits), or $0.084/credit pay-as-you-go
- Pay as you go$0.084/credit
- Verified emails and phone numbers
- API and platform access
- Browser extension
- Credits valid for 3 months
- Annual subscription$567/year (9,000+ credits at $0.063/credit)
- 9,000 credits per year minimum
- Credits valid for 12 months
- $0.063 per credit rate
- Free data exports
- AI-powered lookalike filtering
- +8 more
People Data Labs
Free tier: 100 credits/month. Pro: $0.20–$0.28 per person profile, $0.05–$0.10 per company profile. Enterprise: custom pricing.
- FreeFree
- 100 free testing credits monthly
- Real PDL data with base fields
- Self-serve dashboard access
- Pro$0.20–$0.28 per person profile; $0.05–$0.10 per company profile
- Purchase credits via dashboard
- Premium fields including contact information
- Self-serve billing controls
- EnterpriseContact sales
- Custom volume-based pricing
- Dedicated onboarding and support
- Multiple delivery formats (API, flat files, integrations)
- Early access to new datasets
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Zapier
- Make
Ocean.io
- Salesforce
- HubSpot
- Pipedrive
- Clay
- n8n
- Attio
- Zoho CRM
- Custom webhook
- MCP
People Data Labs
- Snowflake
- Databricks
Ocean.io or People Data Labs: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.