# Moz Pro vs SpyFu

**Leader by vioscaleAI score:** Moz Pro

| Attribute | Moz Pro | SpyFu |
|---|---|---|
| **vioscaleAI score** | 71 (52% (medium)) | 55.5 (49% (low)) |
| content.faq | `[{"answer":"An API platform providing SEO data including keyword metrics, backlink information, and URL metrics for building custom dashboards and reporting integrations. It is indexed under SEO Tools.","source":"https://moz.com/products/api/pricing","question":"What is Moz Pro?","confidence":0.6},{"answer":"Moz Pro offers a free tier, so you can start without paying. Paid plans start at $5. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://moz.com/products/api/pricing","question":"Is Moz Pro free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Moz Pro. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://moz.com/products/api/pricing","question":"What platforms does Moz Pro support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Moz Pro, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://moz.com/products/api/pricing","question":"Can Moz Pro be self-hosted?","confidence":0.6},{"answer":"We have confirmed 3 integrations for Moz Pro, including Google My Business, Google Business Profile and Google Data Studio. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://moz.com/products/api/pricing/enterprise","question":"What does Moz Pro integrate with?","confidence":0.6},{"answer":"Moz Pro is available worldwide. Its primary market is the United States.","source":"https://moz.com/products/api/pricing","question":"Where is Moz Pro available?","confidence":0.5}]` | `[{"answer":"A competitor intelligence platform that reveals the keywords and ads competitors target for SEO and Google Ads, provides AI-driven content optimization recommendations, and tracks ranking performance against competitors. It is indexed under SEO Tools.","source":"https://www.spyfu.com","question":"What is SpyFu?","confidence":0.6},{"answer":"SpyFu is a paid product; published pricing starts at $29 per month. It is sold across 3 plans (Basic, Pro + AI and Team/Agency). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.spyfu.com","question":"How much does SpyFu cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to SpyFu. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.spyfu.com","question":"What platforms does SpyFu support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for SpyFu, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.spyfu.com","question":"Can SpyFu be self-hosted?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings. | A tool for researching competitor strategies and keywords in search engine marketing. Users can identify which keywords and ads competitors target, track their own keyword rankings, and analyze backlinks and content to discover ranking opportunities. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"All Google-supported languages globally","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"transparent"}` | `{"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"competitor_intel":true,"keyword_research":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 3 | 1 |
| integrations.list | `[{"name":"Google My Business"},{"name":"Google Business Profile"},{"name":"Google Data Studio"}]` | `[{"name":"ChatGPT"}]` |
| market.availability | `{"primaryMarkets":["US","GB","CA"],"availabilityScope":"global","availableCountries":["US","GB","CA"],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"rows_per_month":"50"}},{"free":false,"name":"Starter","summary":"From $20–$75/month depending on volume","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"},{"kind":"fixed","amount":75,"period":"month","currency":"USD"}],"description":"For research or reporting integration. Available in tiers from 3,000 to 15,000 rows/month.","contactSales":false,"includedLimits":{"rows_per_month_max":"15000","rows_per_month_min":"3000"}},{"free":false,"name":"Growth","summary":"From $125–$500/month depending on volume","components":[{"kind":"fixed","amount":125,"period":"month","currency":"USD"},{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"kind":"fixed","amount":500,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"rows"},"kind":"per_unit","amount":5,"currency":"USD"}],"description":"For growing businesses. Available in tiers from 60,000 to 120,000 rows/month with overage pricing.","contactSales":false,"includedLimits":{"rows_per_month_max":"120000","rows_per_month_min":"60000"}},{"free":false,"name":"Advanced","summary":"Starting at $2,000/month","components":[{"kind":"fixed","amount":2000,"period":"month","currency":"USD"},{"per":{"qty":10000,"unit":"rows"},"kind":"per_unit","amount":25,"currency":"USD"}],"description":"For building tools at scale. Includes 4 million rows/month with overage pricing.","contactSales":false,"includedLimits":{"rows_per_month":"4000000"}},{"free":false,"name":"Enterprise","summary":"Custom volume and terms","description":"For large-scale integration into commercial products.","contactSales":true}],"summary":"From $20/month. Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://moz.com/products/api/pricing","retrievedAt":"2026-09-04T13:26:19.421Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Basic","summary":"$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.","features":["10k search results","10k data exports","1 live site tracking project","10+ years historical data","RivalFlow (0 sites)","ChatGPT integration (limited)","5k weekly keyword rankings","10 automated reports","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"description":"Entry-level SEO and PPC research","contactSales":false,"includedLimits":{"data_exports":"10k","search_results":"10k","automated_reports":"10","weekly_tracked_keywords":"5k","live_site_tracking_projects":"1"}},{"free":false,"name":"Pro + AI","summary":"$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.","features":["Unlimited search results and exports","10 live site tracking projects","10+ years historical data","RivalFlow (1 site)","ChatGPT integration (unlimited)","15k weekly keyword rankings","100 automated reports","AI brand monitoring","Paid keyword and ad copy generation","Stream domain and URL ranking data","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":89,"period":"month","currency":"USD"}],"description":"Professional features with unlimited data and AI tools","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"100","weekly_tracked_keywords":"15k","live_site_tracking_projects":"10"}},{"free":false,"name":"Team/Agency","summary":"$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.","features":["Unlimited search results and exports","Unlimited live site tracking projects","10+ years historical data","RivalFlow (5 sites)","ChatGPT integration (unlimited)","50k weekly keyword rankings","Unlimited automated reports","AI brand monitoring","Paid keyword and ad copy generation","Weekly improvement ideas (Agency Flex use)","Stream domain and URL ranking data","100 API credits included","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":187,"period":"month","currency":"USD"}],"description":"Enterprise solution with unlimited projects and 5 included user seats","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"Unlimited","weekly_tracked_keywords":"50k","live_site_tracking_projects":"Unlimited"}}],"addOns":[{"name":"Additional User Seats","components":[{"kind":"per_unit","unit":"seat","amount":15,"period":"month","currency":"USD"}]}],"summary":"From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.","currency":"USD","freeTier":false,"sourceUrl":"https://www.spyfu.com","retrievedAt":"2026-08-03T22:57:52.398Z","startingPrice":{"amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | mid |
| pricing.starting_price | `{"amount":20,"currency":"USD"}` | - |
| pricing.transparent | yes | yes |
| security.disclosure_policy | yes | yes |

## Capabilities (SEO Tools)

| Capability | Moz Pro | SpyFu |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier / free tool | ✓ | - |
| Pricing model | Flat | - |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | - |
| Countries / locales covered | All Google-supported languages globally | - |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | - |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T19:18:38.823Z. "-" = undocumented, not absent.*