# Moz Pro vs Semrush

**Leader by vioscaleAI score:** Moz Pro

| Attribute | Moz Pro | Semrush |
|---|---|---|
| **vioscaleAI score** | 71 (52% (medium)) | 57.5 (53% (medium)) |
| content.faq | `[{"answer":"An API platform providing SEO data including keyword metrics, backlink information, and URL metrics for building custom dashboards and reporting integrations. It is indexed under SEO Tools.","source":"https://moz.com/products/api/pricing","question":"What is Moz Pro?","confidence":0.6},{"answer":"Moz Pro offers a free tier, so you can start without paying. Paid plans start at $5. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://moz.com/products/api/pricing","question":"Is Moz Pro free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Moz Pro. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://moz.com/products/api/pricing","question":"What platforms does Moz Pro support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Moz Pro, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://moz.com/products/api/pricing","question":"Can Moz Pro be self-hosted?","confidence":0.6},{"answer":"We have confirmed 3 integrations for Moz Pro, including Google My Business, Google Business Profile and Google Data Studio. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://moz.com/products/api/pricing/enterprise","question":"What does Moz Pro integrate with?","confidence":0.6},{"answer":"Moz Pro is available worldwide. Its primary market is the United States.","source":"https://moz.com/products/api/pricing","question":"Where is Moz Pro available?","confidence":0.5}]` | `[{"answer":"Software that helps marketers improve organic search rankings and AI discoverability through keyword research, backlink analysis, rank tracking, technical site audits, and competitive intelligence. It is indexed under SEO Tools.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What is Semrush?","confidence":0.6},{"answer":"Semrush offers a free tier, so you can start without paying. Paid plans start at $139.95 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Is Semrush free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Semrush. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What platforms does Semrush support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Semrush, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Can Semrush be self-hosted?","confidence":0.6},{"answer":"We have confirmed 19 integrations for Semrush, including Google Ads, Google Shopping, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, TikTok Organic and CallRail, plus 11 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What does Semrush integrate with?","confidence":0.6},{"answer":"Semrush is available worldwide. Its primary market is the United States.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Where is Semrush available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings. | Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"All Google-supported languages globally","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"transparent"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 3 | 18 |
| integrations.list | `[{"name":"Google My Business"},{"name":"Google Business Profile"},{"name":"Google Data Studio"}]` | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"},{"name":"Facebook Ads","native":false,"category":"ads","direction":"inbound"},{"name":"Google Analytics","native":false,"category":"analytics","direction":"inbound"},{"name":"Google Search Console","native":false,"category":"seo","direction":"inbound"},{"name":"TikTok","native":false,"category":"social","direction":"inbound"},{"name":"Looker Studio","native":false,"category":"analytics","direction":"inbound"},{"name":"LinkedIn","native":true,"category":"social","direction":"inbound"},{"name":"Lovable","native":true,"direction":"bidirectional"},{"name":"Claude","native":true,"category":"ai","direction":"outbound"},{"name":"Adobe","native":true,"direction":"bidirectional"}]` |
| market.availability | `{"primaryMarkets":["US","GB","CA"],"availabilityScope":"global","availableCountries":["US","GB","CA"],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"rows_per_month":"50"}},{"free":false,"name":"Starter","summary":"From $20–$75/month depending on volume","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"},{"kind":"fixed","amount":75,"period":"month","currency":"USD"}],"description":"For research or reporting integration. Available in tiers from 3,000 to 15,000 rows/month.","contactSales":false,"includedLimits":{"rows_per_month_max":"15000","rows_per_month_min":"3000"}},{"free":false,"name":"Growth","summary":"From $125–$500/month depending on volume","components":[{"kind":"fixed","amount":125,"period":"month","currency":"USD"},{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"kind":"fixed","amount":500,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"rows"},"kind":"per_unit","amount":5,"currency":"USD"}],"description":"For growing businesses. Available in tiers from 60,000 to 120,000 rows/month with overage pricing.","contactSales":false,"includedLimits":{"rows_per_month_max":"120000","rows_per_month_min":"60000"}},{"free":false,"name":"Advanced","summary":"Starting at $2,000/month","components":[{"kind":"fixed","amount":2000,"period":"month","currency":"USD"},{"per":{"qty":10000,"unit":"rows"},"kind":"per_unit","amount":25,"currency":"USD"}],"description":"For building tools at scale. Includes 4 million rows/month with overage pricing.","contactSales":false,"includedLimits":{"rows_per_month":"4000000"}},{"free":false,"name":"Enterprise","summary":"Custom volume and terms","description":"For large-scale integration into commercial products.","contactSales":true}],"summary":"From $20/month. Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://moz.com/products/api/pricing","retrievedAt":"2026-09-04T13:26:19.421Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"SEO Toolkit Pro","features":["Keyword research","Competitor analysis","Rank tracking","Technical site audit","Backlink analysis"],"components":[{"kind":"fixed","amount":139.95,"period":"month","currency":"USD"}],"description":"Best for freelancers, small business owners and SEO beginners","contactSales":false,"includedLimits":{"keywords_to_track":"500","results_per_report":"10,000","seo_ideas_per_month":"500","websites_to_monitor":"5","scheduled_pdf_reports":"3","pages_to_crawl_per_month":"100,000","keyword_metric_updates_per_month":"250"}},{"free":false,"name":"SEO Toolkit Guru","features":["Everything in Pro","SEO Writing Assistant","Topic Research","Historical Data","Multi-targeting in Position Tracking","Looker Studio reporting integrations"],"components":[{"kind":"fixed","amount":249.95,"period":"month","currency":"USD"}],"description":"Best for growing agencies and teams ready to scale","contactSales":false,"includedLimits":{"keywords_to_track":"1,500","results_per_report":"30,000","seo_ideas_per_month":"800","websites_to_monitor":"15","pages_to_crawl_per_month":"300,000","keyword_metric_updates_per_month":"1,000"}},{"free":false,"name":"SEO Toolkit Business","features":["Everything in Guru","SEO Share of Voice tracking","API Access"],"components":[{"kind":"fixed","amount":499.95,"period":"month","currency":"USD"}],"description":"Best for established agencies and large businesses","contactSales":false,"includedLimits":{"keywords_to_track":"5,000","results_per_report":"50,000","seo_ideas_per_month":"2,000","websites_to_monitor":"40","pages_to_crawl_per_month":"1,000,000","keyword_metric_updates_per_month":"5,000"}}],"summary":"From $139.95/month. 7-day free trial.","currency":"USD","freeTier":false,"sourceUrl":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","retrievedAt":"2026-09-23T13:31:18.574Z","freeTrialDays":7,"startingPrice":{"amount":139.95,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | `{"amount":20,"currency":"USD"}` | `{"amount":139.95,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.disclosure_policy | yes | - |

## Capabilities (SEO Tools)

| Capability | Moz Pro | Semrush |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | All Google-supported languages globally | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T19:17:21.389Z. "-" = undocumented, not absent.*