# Matomo vs Segment

| Attribute | Matomo | Segment |
|---|---|---|
| **vioscaleAI score** | 53.4 (55% (medium)) | 50.3 (10% (low)) |
| content.faq | `[{"answer":"A community-driven analytics solution that allows organizations and individuals to collect, analyze, and visualize website and app data with full control and no third-party access. Designed to comply with privacy regulations. It is indexed under Event Tracking.","source":"https://matomo.org","question":"What is Matomo?","confidence":0.6},{"answer":"Matomo is open source, so it can be self-hosted and used at no licence cost. Pricing changes often, so verify at source before relying on it.","source":"https://matomo.org","question":"Is Matomo free to use?","confidence":0.6},{"answer":"Matomo supports the web, macOS, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://matomo.org","question":"What platforms does Matomo support?","confidence":0.6},{"answer":"Yes. Matomo can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://matomo.org","question":"Can Matomo be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001, HIPAA and GDPR for Matomo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Matomo not holding them. Always confirm compliance directly before you rely on it.","source":"https://matomo.org","question":"What security certifications does Matomo have?","confidence":0.48}]` | `[{"answer":"A developer platform providing analytics data collection libraries and APIs across JavaScript, Python, Go, Ruby, PHP, C#, Swift, and Kotlin, along with tools for building custom streaming destinations. It is indexed under Event Tracking.","source":"https://segment.com","question":"What is Segment?","confidence":0.6},{"answer":"Segment offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://segment.com","question":"Is Segment free?","confidence":0.8},{"answer":"Segment supports the web, Windows, macOS, Linux, iOS, Android and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://segment.com","question":"What platforms does Segment support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Segment, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.twilio.com/de-de/user-authentication-identity/pricing/lookup","question":"Can Segment be self-hosted?","confidence":0.6}]` |
| deployment.options | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | A privacy-focused analytics tool offered as an alternative to Google Analytics, allowing organizations to retain full control of their data by hosting it either in the cloud or on their own servers. Built-in compliance with GDPR and other privacy regulations is provided. | A developer platform providing analytics data collection libraries and APIs across JavaScript, Python, Go, Ruby, PHP, C#, Swift, and Kotlin, along with tools for building custom streaming destinations. |
| features.capabilities | `{"open_source":true,"hipaa_available":true,"data_residency_eu":true,"consent_management":false,"real_time_streaming":true,"server_side_tracking":true}` | - |
| integrations.count | 13 | 750 |
| integrations.list | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"inbound"},{"name":"WordPress","native":true,"category":"cms"},{"name":"Google Tag Manager","native":true,"category":"tag_management"},{"name":"Slack","native":false,"category":"communication","direction":"outbound"},{"name":"Microsoft Teams","native":false,"category":"communication","direction":"outbound"},{"name":"Google Ads","native":true,"category":"advertising"},{"name":"Microsoft Bing Ads","native":true,"category":"advertising"},{"name":"Yandex Ads","native":true,"category":"advertising"},{"name":"OneLogin","native":true,"category":"sso"},{"name":"Okta","native":true,"category":"sso"},{"name":"Ping Identity","native":true,"category":"sso"},{"name":"ADFS","native":true,"category":"sso"},{"name":"Salesforce","native":true,"category":"sso"}]` | - |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"mac":true,"web":true,"linux":true,"android":true,"windows":true}` | `{"cli":true,"ios":true,"mac":true,"web":true,"linux":true,"android":true,"windows":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":false,"name":"Personal","summary":"€230/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":4,"components":[{"kind":"fixed","amount":230,"period":"month","currency":"EUR"}],"description":"Essential analytics for launching personal projects and understanding audience insights","contactSales":false,"includedLimits":{"users":"4","hits_per_month":"5M"}},{"free":false,"name":"Team","summary":"€1209/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":20,"components":[{"kind":"fixed","amount":1209,"period":"month","currency":"EUR"}],"description":"Marketing analytics with enterprise-grade compliance features and collaborative capabilities","contactSales":false,"includedLimits":{"users":"20","hits_per_month":"30M"}},{"free":false,"name":"Enterprise","summary":"€2834/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Customer Success Manager","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration","SSO Authentication (SAML/LDAP)","Custom limits for users and hits/month","Integration support consultations"],"minSeats":50,"components":[{"kind":"fixed","amount":2834,"period":"month","currency":"EUR"}],"description":"Advanced platform featuring single sign-on authentication, customizable usage limits, and dedicated integration support","contactSales":false,"includedLimits":{"users":"50","hits_per_month":"100M"}}],"summary":"From €230/month. Free 21-day trial. Free self-hosted version.","currency":"EUR","freeTier":true,"sourceUrl":"https://matomo.org/pricing/","retrievedAt":"2026-10-12T15:23:32.055Z","freeTrialDays":21,"startingPrice":{"amount":230,"period":"month","currency":"EUR"},"billingPeriods":["month","year"]}` | - |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":230,"currency":"EUR"}` | - |
| pricing.transparent | yes | - |
| security.certifications | `[{"name":"ISO 27001","status":"active"}]` | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | - |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.trust_center | https://matomo.org/security/ | - |

## Capabilities (Event Tracking)

| Capability | Matomo | Segment |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Warehouse native | - | - |
| Server side tracking | ✓ | - |
| Tracking plan governance | - | - |
| Consent management | ✗ | - |
| Data residency EU | ✓ | - |
| Real time streaming | ✓ | - |
| HIPAA available | ✓ | - |
| SOC2 | - | - |
| Open source | ✓ | - |

*Source: vioscaleAI. Generated 2026-10-16T19:15:40.024Z. "-" = undocumented, not absent.*