vioscale
Comparison

Mailgun vs Novu

On the evidence we track, Novu leads this comparison with a composite score of 86/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Mailgun full profile →Novu full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Mailgun59
★Novu86
Score
Vioscale score
Mailgun59 / 100medium · 73%
Novu86 / 100medium · 73%
Pricing
Free tier
Mailgun✗
Novu✓
Model
Price level
Mailgunlow
Novulow
Transparent
Mailgun✓
Novu✓
Integrations
Count
Mailgun2
Novu88
Security
Disclosure policy
Mailgun✓
Novu–
Gdpr
Mailgun✓
Novu✓
Hipaa
Mailgun–
Novu✓
Iso27001
Mailgun✓
Novu✓
Soc2
Mailgun✓
Novu✓
Reliability
Sla pct
Mailgun–
Novu99.9
Status page
Mailgun✓
Novu✓
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for communication apis. “-” means undocumented, not absent.

Channels
SMS
Mailgun-
Novu✓
Voice
Mailgun-
Novu✗
WhatsApp
Mailgun-
Novu✓
RCS
Mailgun-
Novu✗
Transactional email
Mailgun✓
Novu✓
Video / real-time
Mailgun-
Novu✗
In-app chat
Mailgun-
Novu✓
Verify / OTP / 2FA
Mailgun-
Novu✓
Messaging
Two-way messaging
Mailgun-
Novu✓
Reach
Geographic coverage
MailgunGlobal
NovuGlobal
Delivery
Email deliverability tools
Mailgun✓
Novu✓
Commercial
Published per-unit pricing
Mailgun✓
Novu✓

What each one is

The product in its own terms, so the numbers below have context.

Mailgun

A developer-focused platform that handles sending transactional emails reliably, with integrated tools for validating email lists, testing inbox placement, monitoring sender reputation, and tracking email performance.

Independently observed

Novu

Leader

Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Mailgun

from $0.75/moSubscription30-day trial

From $49/mo. First month free.

  • Pilot$49/mo (first month free), unlimited users
    • First month free
    • Unlimited users
    • 2,500 email address validations
    • 25 inbox placement tests
    • Detailed documentation
    • +1 more
  • Starter$99/mo (first month free), unlimited users
    • First month free
    • Unlimited users
    • 5,000 email address validations
    • 50 inbox placement tests
    • Spam trap monitoring (1 domain)
    • +6 more
  • ContractContact sales
    • Unlimited users
    • Custom domain and IP monitoring
    • Custom email validations
    • Custom inbox placement tests
    • Designated Technical Account Manager
as of verify ↗

Novu

Leader
from $1.20/moSubscriptionFree tier

From $30/mo (Pro). Free tier available.

  • FreeFree
    • All channels: Email, In-app, SMS, Chat, Push
    • US + EU data residency
    • Activity feed
  • ProFrom $30/mo
    • Remove Novu branding
    • Advanced email editor (blocks, layouts)
    • Higher rate limits & faster processing
    • Everything in Free
  • TeamFrom $250/mo
    • Unlimited team members
    • Role-Based Access Control (RBAC)
    • More workflows
    • Enhanced rate limits
    • Everything in Pro
  • EnterpriseContact sales
    • HIPAA BAA
    • Dedicated SSO (SAML / OIDC)
    • Directory Sync (SCIM)
    • Custom data residency (SG, UK, AU, JP, KR, custom regions)
    • Self-hosted deployment options
    • +3 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Mailgun✓
Novu✓
CLI
Mailgun✗
Novu✓
Deployment
Cloud / SaaS
Mailgun✓
Novu✓
Self-hosted
Mailgun✗
Novu✓
On-premise
Mailgun✗
Novu✓
Hybrid
Mailgun✗
Novu✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Mailgun

2 total
  • Google Postmaster Tools
  • Microsoft SNDS
Independently observed

Novu

Leader
39 total
  • SendGrid
  • Amazon SES
  • Postmark
  • Resend
  • Brevo
  • Mailgun
  • Mailjet
  • Braze
  • Infobip
  • Twilio
  • Plivo
  • AWS SNS
  • Vonage
  • SMS77
  • Telnyx
  • Termii
  • Gupshup
  • SMS Central
  • Firebase Cloud Messaging
  • Apple Push Notification
  • Expo Push
  • OneSignal
  • Pushpad
  • Pusher Beams
  • +15 more
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.