Mailgun vs Novu
On the evidence we track, Novu leads this comparison with a composite score of 85/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for communication apis. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Mailgun
A service that allows developers to send transactional emails through an API, with built-in testing and preview capabilities across multiple email clients and devices
Novu
LeaderInfrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Mailgun
From $49/mo. First month free.
- Pilot$49/mo (first month free), unlimited users
- First month free
- Unlimited users
- 2,500 email address validations
- 25 inbox placement tests
- Detailed documentation
- +1 more
- Starter$99/mo (first month free), unlimited users
- First month free
- Unlimited users
- 5,000 email address validations
- 50 inbox placement tests
- Spam trap monitoring (1 domain)
- +6 more
- ContractContact sales
- Unlimited users
- Custom domain and IP monitoring
- Custom email validations
- Custom inbox placement tests
- Designated Technical Account Manager
Novu
LeaderFrom $30/month (Pro). Free tier available. Team plan at $250/month. Enterprise custom pricing.
- FreeFree
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- 24-hour activity feed retention
- ProFrom $30/month, plus $1.20 per 1K additional workflow runs
- Everything in Free, plus:
- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- +1 more
- Team$250/month
- Everything in Pro, plus:
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- +3 more
- EnterpriseContact sales
- Everything in Team, plus:
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- +6 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Mailgun
- Google Postmaster Tools
- Microsoft SNDS
Novu
Leader- SendGrid
- Amazon SES
- Postmark
- Resend
- Brevo
- Mailgun
- Mailjet
- Braze
- Infobip
- Twilio
- Plivo
- AWS SNS
- Vonage
- SMS77
- Telnyx
- Termii
- Gupshup
- SMS Central
- Firebase Cloud Messaging
- Apple Push Notification
- Expo Push
- OneSignal
- Pushpad
- Pusher Beams
- +22 more
Mailgun or Novu: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.