# Mailgun vs Novu

**Leader by vioscaleAI score:** Novu

| Attribute | Mailgun | Novu |
|---|---|---|
| **vioscaleAI score** | 59.1 (69% (medium)) | 84.9 (73% (medium)) |
| content.faq | `[{"answer":"A service that allows developers to send transactional emails through an API, with built-in testing and preview capabilities across multiple email clients and devices It is indexed under Communication APIs.","source":"https://www.mailgun.com","question":"What is Mailgun?","confidence":0.6},{"answer":"Mailgun is a paid product; published pricing starts at $0.75. It is sold across 3 plans (Pilot, Starter and Contract). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.mailgun.com/pricing/optimize/","question":"How much does Mailgun cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Mailgun. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.mailgun.com/pricing/optimize/","question":"What platforms does Mailgun support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Mailgun, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.mailgun.com/pricing/optimize/","question":"Can Mailgun be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Mailgun. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Mailgun not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.mailgun.com/security/","question":"What security certifications does Mailgun have?","confidence":0.7}]` | `[{"answer":"Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. It is indexed under Communication APIs.","source":"https://novu.co/pricing/","question":"What is Novu?","confidence":0.6},{"answer":"Novu offers a free tier, so you can start without paying. Paid plans start at $30 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://novu.co/pricing/","question":"Is Novu free?","confidence":0.6},{"answer":"Novu supports the web, Linux and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://novu.co/pricing/","question":"What platforms does Novu support?","confidence":0.6},{"answer":"Yes. Novu can be deployed cloud / SaaS, hybrid, on-premise and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://novu.co/pricing/","question":"Can Novu be self-hosted?","confidence":0.6},{"answer":"We have confirmed 43 integrations for Novu, including SendGrid, Amazon SES, Postmark, Resend, Brevo, Mailgun, Mailjet and Braze, plus 35 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://novu.co/pricing/","question":"What does Novu integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Novu. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Novu not holding them. Always confirm compliance directly before you rely on it.","source":"https://novu.co/security/","question":"What security certifications does Novu have?","confidence":0.7},{"answer":"Novu is available in the United States, Germany, Singapore, the United Kingdom, Australia, Japan and South Korea. Its primary markets are the United States and the EU. The vendor is headquartered in Israel.","source":"https://novu.co/pricing/","question":"Where is Novu available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"self_hosted":true}` |
| description.long | A service that allows developers to send transactional emails through an API, with built-in testing and preview capabilities across multiple email clients and devices | Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. |
| features.capabilities | `{"email":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"rcs":false,"sms":true,"chat":true,"email":true,"video":false,"voice":false,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` |
| integrations.count | 2 | 88 |
| integrations.list | `[{"name":"Google Postmaster Tools"},{"name":"Microsoft SNDS"}]` | `[{"name":"SendGrid"},{"name":"Amazon SES"},{"name":"Postmark"},{"name":"Resend"},{"name":"Brevo"},{"name":"Mailgun"},{"name":"Mailjet"},{"name":"Braze"},{"name":"Infobip"},{"name":"Twilio"},{"name":"Plivo"},{"name":"AWS SNS"},{"name":"Vonage"},{"name":"SMS77"},{"name":"Telnyx"},{"name":"Termii"},{"name":"Gupshup"},{"name":"SMS Central"},{"name":"Firebase Cloud Messaging"},{"name":"Apple Push Notification"},{"name":"Expo Push"},{"name":"OneSignal"},{"name":"Pushpad"},{"name":"Pusher Beams"},{"name":"App.io"},{"name":"Slack"},{"name":"Discord"},{"name":"Microsoft Teams"},{"name":"Mattermost"},{"name":"WhatsApp Business"},{"name":"Zulip"},{"name":"Webex Messaging"},{"name":"Ryver"},{"name":"Grafana"},{"name":"Opsgenie"},{"name":"PagerDuty"},{"name":"Telegram"},{"name":"iMessage"},{"name":"Novu Inbox"},{"name":"Chat Webhook","native":false,"category":"chat","direction":"bidirectional"},{"name":"Email Webhook","native":false,"category":"email","direction":"outbound"},{"name":"Push Webhook","native":false,"category":"push","direction":"outbound"},{"name":"Tool Webhook","native":false,"direction":"outbound"},{"name":"LangChain","native":true},{"name":"LangGraph","native":true},{"name":"Claude Managed Agents","native":true}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"IL","primaryMarkets":[],"availabilityScope":"global","availableCountries":["US","DE","SG","GB","AU","JP"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pilot","summary":"$49/mo (first month free), unlimited users","features":["First month free","Unlimited users","2,500 email address validations","25 inbox placement tests","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"Email validation and basic inbox placement testing","contactSales":false,"includedLimits":{"email_validations":"2,500","inbox_placement_tests":"25"}},{"free":false,"name":"Starter","summary":"$99/mo (first month free), unlimited users","features":["First month free","Unlimited users","5,000 email address validations","50 inbox placement tests","Spam trap monitoring (1 domain)","Blocklist monitoring (1 IP, 1 domain)","Google Postmaster Tools integration","Microsoft SNDS integration","Email health score","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":0.8,"currency":"USD"}],"description":"Email validation and monitoring with domain and IP reputation tracking","contactSales":false,"includedLimits":{"email_validations":"5,000","blocklist_monitoring":"1 IP, 1 domain","spam_trap_monitoring":"1 domain","inbox_placement_tests":"50"}},{"free":false,"name":"Contract","summary":"Custom pricing, contact sales for quote","features":["Unlimited users","Custom domain and IP monitoring","Custom email validations","Custom inbox placement tests","Designated Technical Account Manager"],"description":"Custom enterprise deliverability solution with dedicated support","contactSales":true}],"summary":"From $49/mo. First month free.","currency":"USD","freeTier":false,"sourceUrl":"https://www.mailgun.com/pricing/optimize/","retrievedAt":"2026-08-14T13:46:31.367Z","freeTrialDays":30,"startingPrice":{"amount":0.75,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["All channels: Email, In-app, SMS, Chat, Push","US + EU data residency","Up to 20 workflows","2 environments (Dev + Prod)","24-hour activity feed retention"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Complete starter toolkit for exploring Novu and sending first notifications","contactSales":false,"includedLimits":{"workflows":"20","environments":"2","workflow_runs":"10,000/mo","activity_feed_retention":"24 hours"}},{"free":false,"name":"Pro","summary":"From $30/month, plus $1.20 per 1K additional workflow runs","features":["Everything in Free, plus:","30,000+ workflow runs / month","7-day activity feed retention","Remove Novu branding","Advanced email editor (blocks, layouts)","Higher rate limits & faster processing"],"commitment":"monthly","components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"More scale and flexibility for teams moving beyond experimentation","contactSales":false,"includedLimits":{"workflow_runs":"30,000+/mo","activity_feed_retention":"7 days"}},{"free":false,"name":"Team","summary":"$250/month","features":["Everything in Pro, plus:","250,000+ workflow runs / month","Up to 10 environments (Staging, QA, Pre-prod…)","90-day activity feed retention","Unlimited team members","More workflows","Role-Based Access Control (RBAC)","Expanded rate limits (600 RPS triggers)"],"commitment":"monthly","components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"}],"description":"Built for growing engineering teams sending meaningful volume into production","contactSales":false,"includedLimits":{"rate_limits":"600 RPS triggers","environments":"10","workflow_runs":"250,000+/mo","activity_feed_retention":"90 days"}},{"free":false,"name":"Enterprise","features":["Everything in Team, plus:","10M+ workflow runs / month (custom volume tiers)","Unlimited environments","Custom retention policies (feed, audit, logs)","Custom delay & digest windows","HIPAA BAA","Dedicated SSO (SAML / OIDC)","Directory Sync (SCIM)","Private Slack/Teams support channel","Advanced data residency (SG, UK, AU, JP, KR, custom regions)","Self-hosted deployment options"],"description":"Enterprise-grade scale, compliance, support, and hosting options","contactSales":true,"includedLimits":{"environments":"Unlimited","workflow_runs":"10M+/mo (custom volume tiers)","activity_feed_retention":"Custom retention policies"}}],"summary":"From $30/month (Pro). Free tier available. Team plan at $250/month. Enterprise custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://novu.co/pricing/","retrievedAt":"2026-09-18T15:56:50.137Z","startingPrice":{"amount":30,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | low | mid |
| pricing.starting_price | - | `{"amount":30,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.certifications | - | `[{"name":"SOC 2 Type II","status":"active"},{"name":"HIPAA","status":"active"},{"name":"ISO 27001:2013","status":"active"},{"name":"GDPR","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | - | https://novu.co/security/ |

## Capabilities (Communication APIs)

| Capability | Mailgun | Novu |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | - | ✓ |
| Voice | - | ✗ |
| WhatsApp | - | ✓ |
| RCS | - | ✗ |
| Transactional email | ✓ | ✓ |
| Video / real-time | - | ✗ |
| In-app chat | - | ✓ |
| Verify / OTP / 2FA | - | ✓ |
| **Messaging** |  |  |
| Two-way messaging | - | ✓ |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | ✓ |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:19:07.380Z. "-" = undocumented, not absent.*