# Loomly vs Metricool

| Attribute | Loomly | Metricool |
|---|---|---|
| **vioscaleAI score** | 55.7 (72% (medium)) | 53.1 (63% (medium)) |
| content.faq | `[{"answer":"Loomly is a social media management tool that enables teams to schedule and publish content, collaborate through approval workflows, engage with audiences via a unified inbox, and track performance analytics across social channels including Facebook, Instagram, LinkedIn, TikTok, and Threads. It is indexed under Social Media Management Software.","source":"https://www.loomly.com/pricing-no-embed","question":"What is Loomly?","confidence":0.6},{"answer":"Loomly is a paid product; published pricing starts at $65 per month. It is sold across 3 plans (Starter, Beyond and Enterprise). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.loomly.com/pricing-no-embed","question":"How much does Loomly cost?","confidence":0.6},{"answer":"Loomly supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.loomly.com/pricing-no-embed","question":"What platforms does Loomly support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Loomly, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.loomly.com/pricing-no-embed","question":"Can Loomly be self-hosted?","confidence":0.6},{"answer":"We have confirmed 13 integrations for Loomly, including Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Slack, Microsoft Teams and Zapier, plus 5 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.loomly.com/pricing-no-embed","question":"What does Loomly integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Loomly. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Loomly not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.loomly.com/security","question":"What security certifications does Loomly have?","confidence":0.7},{"answer":"Loomly is available worldwide. Its primary market is the United States.","source":"https://www.loomly.com/pricing-no-embed","question":"Where is Loomly available?","confidence":0.5}]` | `[{"answer":"Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. It is indexed under Social Media Management Software.","source":"https://metricool.com","question":"What is Metricool?","confidence":0.6},{"answer":"Metricool offers a free tier, so you can start without paying. Paid plans are also available: Free, Starter and Advanced. Pricing changes often, so verify at source before relying on it.","source":"https://metricool.com","question":"Is Metricool free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Metricool. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://metricool.com","question":"What platforms does Metricool support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Metricool, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://metricool.com","question":"Can Metricool be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Metricool, including Meta, Pinterest, LinkedIn, X, Google, Looker Studio, Facebook Ads and TikTok, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://metricool.com","question":"What does Metricool integrate with?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform for managing multiple social media accounts, scheduling posts across channels, and tracking analytics and engagement from a unified dashboard | Social media management tool that consolidates content planning, scheduling, publishing, and ad campaign management across Facebook, Google, and TikTok in a single dashboard, with built-in analytics, team approval workflows, and AI-powered content assistance. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"pricing_unit":"flat","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Facebook, Instagram, X/Twitter, LinkedIn, TikTok","pricing_transparency":"transparent"}` | `{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"link_in_bio":true,"unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"approval_workflows":true,"networks_supported":"Meta, Pinterest, LinkedIn, X, Google","pricing_transparency":"contact_sales"}` |
| integrations.count | 11 | 5 |
| integrations.list | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"X/Twitter"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Zapier"},{"name":"Google Drive"},{"name":"Canva"},{"name":"Unsplash"},{"name":"Giphy"},{"name":"Threads","native":true,"category":"social","direction":"bidirectional"}]` | `[{"name":"Meta"},{"name":"Pinterest"},{"name":"LinkedIn"},{"name":"X"},{"name":"Google"},{"name":"Looker Studio"},{"name":"Google Ads","native":true,"category":"ads"},{"name":"Facebook Ads","native":true,"category":"ads"},{"name":"TikTok","native":true},{"name":"Instagram","native":true},{"name":"YouTube","native":true},{"name":"Google Business Profile","native":true},{"name":"Zapier","native":false,"direction":"outbound"},{"name":"Facebook","native":true,"category":"social","direction":"bidirectional"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$65/month (monthly billing) or $49/month when billed annually ($588/year)","features":["AI Assistant chat","Scheduling","Approval workflows and roles","Advanced analytics","Link shorteners"],"components":[{"kind":"fixed","amount":65,"period":"month","currency":"USD"},{"kind":"fixed","amount":588,"period":"year","currency":"USD"}],"contactSales":false,"includedLimits":{"calendars":"unlimited","social_accounts":"12"}},{"free":false,"name":"Beyond","summary":"$332/month (monthly billing) or $249/month when billed annually ($2,988/year)","features":["All Starter features","Custom branding","Custom roles & workflows","Hashtag manager","Calendar 2FA enforcement"],"components":[{"kind":"fixed","amount":332,"period":"month","currency":"USD"},{"kind":"fixed","amount":2988,"period":"year","currency":"USD"}],"contactSales":false,"includedLimits":{"social_accounts":"60"}},{"free":false,"name":"Enterprise","summary":"Custom pricing — contact sales","features":["All Beyond features","Priority support","Friendly pricing at scale"],"contactSales":true,"includedLimits":{"social_accounts":"61+"}}],"addOns":[{"name":"Non-profit discount","components":[{"of":"subscription","kind":"percentage","plus":null,"rate":50}]}],"summary":"From $49/month (Starter billed annually) to $249/month (Beyond billed annually). 15-day free trial.","currency":"USD","freeTier":false,"sourceUrl":"https://www.loomly.com/pricing-no-embed","retrievedAt":"2026-09-04T15:55:16.617Z","freeTrialDays":15,"startingPrice":{"amount":65,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"freemium","plans":[{"free":true,"name":"Free","summary":"Free forever","features":["1 brand / 1 profile per network","Content calendar","Auto-publish across networks","Message management","Link in bio creation"],"description":"Connect 1 brand with 1 profile per social network. Plan, publish, and manage messages.","contactSales":false},{"free":false,"name":"Starter","contactSales":true},{"free":false,"name":"Advanced","features":["Multiple brands","Looker Studio Connector"],"description":"Supports multiple brands and includes Looker Studio Connector for combined reporting.","contactSales":true}],"addOns":[{"name":"Zapier integration"}],"summary":"Free forever plan available. Paid plans available (Starter, Advanced).","freeTier":true,"sourceUrl":"https://metricool.com","retrievedAt":"2026-09-22T14:43:06.950Z"}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":65,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Social Media Management Software)

| Capability | Loomly | Metricool |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier | ✓ | ✓ |
| Pricing unit | Flat | - |
| **Coverage** |  |  |
| Networks supported | Facebook, Instagram, X/Twitter, LinkedIn, TikTok | Meta, Pinterest, LinkedIn, X, Google |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | Yes | - |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | ✓ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | - | ✓ |
| **Platform** |  |  |
| Mobile app | ✓ | - |

*Source: vioscaleAI. Generated 2026-10-16T07:48:06.255Z. "-" = undocumented, not absent.*