Keap vs Salesforce
On the evidence we track, Salesforce leads this comparison with a composite score of 70/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Keap
A platform combining CRM and marketing automation that helps small businesses streamline customer acquisition, nurturing, and retention through automated workflows.
Salesforce
LeaderA cloud-based sales platform that unifies lead and opportunity management, automates workflows, and provides AI-powered insights to help sales teams close deals faster. It includes built-in email sync, forecasting, and customizable sales processes.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Keap
$299/month. Includes full platform access.
- Keap$299/month (billed at $2,988/year)
- Contact management
- Contact segmentation with tags
- Tasks and notes
- Company records
- Custom fields
- +29 more
Salesforce
LeaderFrom $25 USD/user/month. Free 30-day trial available.
- Starter Suite$25 USD/user/month
- Lead, Account, Contact, and Opportunity Management
- Built-in Sales Flows and Lead Routing
- AI Automatically Syncs Emails, Events, and Contacts
- Dynamic Email Marketing and Analytics
- Slack included
- Pro SuiteContact sales
- Everything in Starter Plus
- Greater Customization and Automation
- Sales Quoting and Forecasting
- CoreContact sales
- Advanced Forecast & Pipeline Management
- Agentforce: Pipeline Management
- Agentforce: Sales Emails
- Lead Scoring
- Deal Insights
- +4 more
- AdvancedContact sales
- Enhanced security
- Slack Enterprise+
- Sales Planning
- Sales Programs
- MaxContact sales
- Salesforce Spiff
- Sales Planning
- Sales Programs
- Incentive Compensation Management
- Salesforce Maps
- +2 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Gmail
- Outlook
- Stripe
Keap
- PayPal
- Eway
- Google My Business
Salesforce
Leader- Slack
- Tableau
- MuleSoft
- CRM Analytics
- Data 360
- Tableau Exchange
- Salesforce CLI
- Embedded Analytics
- Data Pipelines
- SOQL Builder
- Code Analyzer
- Event Monitoring
- Platform Encryption
- Field Audit Trail
- Shield
- Data Mask & Seed
- Backup & Recover
- Hyperforce
- AgentExchange
- Agentforce
- Experience Cloud
- Okta
- CrowdStrike
Keap or Salesforce: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.