vioscaleAI
Comparison

Keap vs Nutshell

On the evidence we track, Nutshell leads this comparison with a composite score of 70/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Keap full profile →Nutshell full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Keap64
★Nutshell70
Score
vioscaleAI score
Keap64 / 100low · 34%
Nutshell70 / 100medium · 72%
Pricing
Free tier
Keap✗
Nutshell✓
Model
Keapcommercial
Nutshellfreemium
Price level
Keaphigh
Nutshelllow
Transparent
Keap✓
Nutshell✓
Integrations
Count
Keap5,000
Nutshell4
Security
Gdpr
Keap✓
Nutshell✓
Pci
Keap–
Nutshell✓
Soc2
Keap–
Nutshell✓
Trust center
Reliability
Status page
Keap–
Nutshell✓
Market
Availability
Content
Faq
Keap8 items
Nutshell8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Keap✓
Nutshell✓
Deal / pipeline management
Keap✓
Nutshell✓
Lead scoring
Keap✓
Nutshell-
Communication
Email sync & tracking
Keap✓
Nutshell✓
Automation
Marketing automation
Keap✓
Nutshell✓
Workflow automation
Keap✓
Nutshell✓
Insight
Reporting & dashboards
Keap✓
Nutshell✓
Sales forecasting
Keap✗
Nutshell-
Access
Native mobile app
Keap✓
Nutshell-
Extensibility
Public API
Keap✓
Nutshell✓
Custom fields & objects
Keap✓
Nutshell✓

What each one is

The product in its own terms, so the numbers below have context.

Keap

A platform combining CRM and marketing automation that helps small businesses streamline customer acquisition, nurturing, and retention through automated workflows.

Independently observed

Nutshell

Leader

A customer relationship management system that streamlines sales processes, marketing efforts, and customer interactions for business teams. Includes lead management, pipeline automation, and integration with external tools.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Keap

from $299/moSubscription

$299/month. Includes full platform access.

  • Keap$299/month (billed at $2,988/year)
    • Contact management
    • Contact segmentation with tags
    • Tasks and notes
    • Company records
    • Custom fields
    • +29 more
as of verify ↗

Nutshell

Leader
from $13/moSubscriptionFree tier14-day trial

From $13/user/month with 14-day free trial, no seat minimums or maximums

  • Starter$13/user/month (save $6/month with annual billing)
  • Pro$25/user/month (save $7/month with annual billing)
  • Business$42/user/month (save $7/month with annual billing)
  • Ultimate$59/user/month (save $8/month with annual billing) — Best value
  • Enterprise$79/user/month (save $10/month with annual billing)
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Keap✓
Nutshell✓
Deployment
Cloud / SaaS
Keap✓
Nutshell✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • Gmail
  • Outlook

Keap

6 total - 4 not shared
  • PayPal
  • Stripe
  • Eway
  • Google My Business
Independently observed

Nutshell

Leader
8 total - 6 not shared
  • Zapier
  • Google Contacts
  • WhatsApp Business
  • ProspectorIQ
  • Calendly
  • Facebook
Independently observed
Still deciding?

Keap or Nutshell: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.