# Gupshup vs Zoko

| Attribute | Gupshup | Zoko |
|---|---|---|
| **vioscaleAI score** | 65.1 (28% (low)) | 54.2 (55% (medium)) |
| content.faq | `[{"answer":"A cloud platform that deploys AI agents to handle customer support, sales engagement, and marketing across WhatsApp, SMS, Instagram, and other messaging channels. Businesses use it to automate conversations at scale while reducing operational costs. It is indexed under Whatsapp Marketing.","source":"https://www.gupshup.io","question":"What is Gupshup?","confidence":0.6},{"answer":"Gupshup offers a free tier, so you can start without paying. Paid plans start at $0. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.gupshup.ai/isv-partners/whatsapp-api/pricing","question":"Is Gupshup free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Gupshup. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.gupshup.ai/isv-partners/whatsapp-api/pricing","question":"What platforms does Gupshup support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Gupshup, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.gupshup.ai/isv-partners/whatsapp-api/pricing","question":"Can Gupshup be self-hosted?","confidence":0.6},{"answer":"We have confirmed 8 integrations for Gupshup, including WhatsApp, Instagram, SMS, RCS, Salesforce Marketing Cloud, MoEngage, CleverTap and Oracle Responsys. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.gupshup.ai/isv-partners/whatsapp-api/pricing","question":"What does Gupshup integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Gupshup. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Gupshup not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.gupshup.ai/privacy-policy","question":"What security certifications does Gupshup have?","confidence":0.7}]` | `[{"answer":"A WhatsApp integration and automation platform for Shopify merchants that enables AI-powered customer engagement, automated workflows, and sales automation. Helps businesses manage customer support, product catalog synchronization, and repeat purchase campaigns directly through WhatsApp. It is indexed under Whatsapp Marketing.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"What is Zoko?","confidence":0.6},{"answer":"Zoko offers a free tier, so you can start without paying. Paid plans start at $5.99 per flow per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"Is Zoko free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Zoko. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"What platforms does Zoko support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Zoko, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"Can Zoko be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for Zoko, including Shopify, WhatsApp, judge.me, Facebook and Instagram. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"What does Zoko integrate with?","confidence":0.6},{"answer":"Zoko is available worldwide. Its primary market is the United States.","source":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","question":"Where is Zoko available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A conversational AI platform using trained AI agents to automate customer interactions across sales, marketing, and support, providing personalized engagements and handling routine conversations 24/7 with escalation to human agents when needed. | A WhatsApp integration and automation platform for Shopify merchants that enables AI-powered customer engagement, automated workflows, and sales automation. Helps businesses manage customer support, product catalog synchronization, and repeat purchase campaigns directly through WhatsApp. |
| features.capabilities | `{"marketing_broadcast_campaign_engine":true}` | `{"pricing_model":"per_seat_plus_consumption","marketing_broadcast_campaign_engine":true,"shopify_woocommerce_abandoned_cart_triggers":true}` |
| integrations.count | 40 | 5 |
| integrations.list | `[{"name":"WhatsApp"},{"name":"Instagram"},{"name":"SMS"},{"name":"RCS"},{"name":"Salesforce Marketing Cloud"},{"name":"MoEngage"},{"name":"CleverTap"},{"name":"Oracle Responsys"}]` | `[{"name":"Shopify"},{"name":"WhatsApp"},{"name":"judge.me"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Razorpay","native":false,"category":"payments","direction":"bidirectional"},{"name":"GoKwik","native":false,"category":"payments","direction":"bidirectional"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":false,"name":"Self-Serve","summary":"From $0.0010 per template message; usage-based with country-specific WhatsApp rates","features":["WhatsApp API with country-specific rates","Free marketing messages","Free service conversations","Free WhatsApp entry point from Meta Ads (72 hours)","Voice call support","Media support","Multi-language support (100+ languages)"],"components":[{"per":{"qty":1,"unit":"message"},"kind":"metered","amount":0.001,"currency":"USD","description":"Template messages (outgoing text)"},{"per":{"qty":1,"unit":"second"},"kind":"metered","amount":0.0001,"currency":"USD","description":"Voice calls (per second)"},{"kind":"fixed","amount":0,"period":null,"currency":"USD","description":"Marketing messages (free)"},{"kind":"fixed","amount":0,"period":null,"currency":"USD","description":"Service conversations (free)"}],"description":"Usage-based pricing model for WhatsApp API and conversational AI","contactSales":false}],"summary":"Usage-based pricing from $0.0010 per message. Free tier available (marketing messages, service conversations, Meta Ads entry point for 72 hours).","currency":"USD","freeTier":true,"sourceUrl":"https://www.gupshup.ai/isv-partners/whatsapp-api/pricing","retrievedAt":"2026-08-20T08:20:39.430Z","startingPrice":{"amount":0,"currency":"USD"}}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"$9.99/month","features":["WhatsApp Bulk Broadcast","Customer Tags and Segments","Pop Up Campaigns","Detailed Analytics","API & Webhooks","Catalog Messages"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":9.99,"period":"month","currency":"USD"}],"description":"Starter plan with core messaging features","contactSales":false},{"free":false,"name":"PLUS","summary":"$79/month base + usage charges","minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"conversation"},"kind":"metered","amount":0.00199,"currency":"USD"},{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.004,"currency":"USD"},{"kind":"per_unit","unit":"agent","amount":15,"currency":"USD"}],"description":"Mid-tier plan with metered conversations and calling","contactSales":false,"includedLimits":{"agents":"5"}},{"free":false,"name":"MAX","summary":"$139/month base + usage charges","minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":139,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"conversation"},"kind":"metered","amount":0.00099,"currency":"USD"},{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.003,"currency":"USD"},{"kind":"per_unit","unit":"agent","amount":12,"currency":"USD"}],"description":"Professional plan with 10 included agents and reduced per-unit pricing","contactSales":false,"includedLimits":{"agents":"10"}},{"free":false,"name":"CALLING","summary":"$499.99/month base + usage charges","minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":499.99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"conversation"},"kind":"metered","amount":0.00049,"currency":"USD"},{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.002,"currency":"USD"},{"kind":"per_unit","unit":"agent","amount":9,"currency":"USD"}],"description":"Enterprise plan with 30 included agents and lowest usage rates","contactSales":false,"includedLimits":{"agents":"30"}}],"addOns":[{"name":"Custom Automation Flows","components":[{"kind":"fixed","amount":5.99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"step"},"kind":"metered","amount":0.0002,"currency":"USD"}]},{"name":"AI Agent - Guru","components":[{"kind":"fixed","amount":24.99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"resolution"},"kind":"metered","amount":0.09,"currency":"USD"}]}],"summary":"From $9.99/month. Free tier and 7-day free trial available. Monthly or annual billing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.zoko.io/pricing","retrievedAt":"2026-09-21T11:30:40.706Z","freeTrialDays":7,"startingPrice":{"amount":79,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | free | high |
| pricing.starting_price | `{"amount":0,"currency":"USD"}` | `{"amount":79,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.status_page | - | yes |
| security.gdpr | yes | - |

## Capabilities (Whatsapp Marketing)

| Capability | Gupshup | Zoko |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Meta official business solution provider bsp status | - | - |
| Marketing broadcast campaign engine | ✓ | ✓ |
| Visual inbound dialogue chatbot builder | - | - |
| Multi agent shared team inbox | - | - |
| Meta message template approval workflow | - | - |
| Shopify woocommerce abandoned cart triggers | - | ✓ |
| Salesforce hubspot CRM sync | - | - |
| Zendesk intercom support handover | - | - |
| Native payment link generation and collection | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | Per seat plus consumption |

*Source: vioscaleAI. Generated 2026-10-16T21:00:17.784Z. "-" = undocumented, not absent.*