Front vs Gladly
No clear leader: Front (74.3) and Gladly (71.7) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for customer support. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Front
Cloud-based customer service platform that unifies email, chat, SMS, and other communication channels with AI-powered automation and cross-team visibility, enabling teams to manage complex, multi-department support workflows at scale.
Gladly
An agentic commerce platform that uses AI to handle customer service and sales conversations across email, chat, SMS, voice, and social channels, allowing brands to automate support and sales while maintaining personalized customer relationships.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Front
From $25/seat/mo billed annually. Free 14-day trial includes all Professional features.
- Starter$25/user/mo billed annually, up to 10 seats
- Shared inbox and ticketing
- AI Topics and up to 10 automation rules
- Basic analytics
- No-code public knowledge base
- AI add-ons available
- Professional$65/user/mo billed annually, up to 50 seats
- Omnichannel (email, SMS, social, etc.)
- Macros and up to 20 automation rules
- Advanced analytics
- Multiple workspaces, SSO, and SCIM
- Enterprise$105/user/mo billed annually
- Unlimited rules and macros
- Multi-language knowledge base
- AI Copilot, QA, and CSAT included
- Omnichannel (email, SMS, social, WhatsApp, etc.)
- Shared inboxes
- +3 more
Gladly
Pricing not documented yet.
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Slack
- Salesforce
- Jira
- Aircall
Front
- Dialpad
- HubSpot
- Asana
- Office 365
- Gmail
- Twilio
- SMS
- Front Chat
- Claude
- OpenAI
- Sierra
- ChatGPT
- Chatra
Gladly
- Zendesk
- Shopify
- BigCommerce
- Magento
- Klaviyo
- Loop
- Amazon Connect
- Messenger
- Qualtrics
- Recharge
- Recurly
- Endear
- Flip
- AWS EventBridge
- Fivetran
- ReturnLogic
- Shiphero
- Attentive
- Assembled Workforce Management
- Playvox Workforce Management (WFM)
- MaestroQA
- Calabrio
- Medallia Agent Connect
- SentiSum
- +17 more
Front or Gladly: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.