# Clay vs People Data Labs

| Attribute | Clay | People Data Labs |
|---|---|---|
| **vioscaleAI score** | 63.3 (54% (medium)) | 63.4 (53% (medium)) |
| content.faq | `[{"answer":"Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment. It is indexed under Lead Enrichment.","source":"https://www.clay.com/pricing","question":"What is Clay?","confidence":0.6},{"answer":"Clay offers a free tier, so you can start without paying. Paid plans start at $185 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.clay.com/pricing","question":"Is Clay free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Clay. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.clay.com/pricing","question":"What platforms does Clay support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Clay, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.clay.com/pricing","question":"Can Clay be self-hosted?","confidence":0.6},{"answer":"We have confirmed 56 integrations for Clay, including Snowflake, BigQuery, Databricks, Postgres, Fivetran, Salesforce, Marketo and Pardot, plus 48 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.clay.com/pricing","question":"What does Clay integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Clay. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Clay not holding them. Always confirm compliance directly before you rely on it.","source":"https://clay.com","question":"What security certifications does Clay have?","confidence":0.48}]` | `[{"answer":"People Data Labs provides on-demand access to enriched person and company profiles with employment history, contact information, and company details. Users purchase credits and pay only for successfully retrieved data through their API, dashboard, or integration delivery options. It is indexed under Lead Enrichment.","source":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","question":"What is People Data Labs?","confidence":0.6},{"answer":"People Data Labs offers a free tier, so you can start without paying. Paid plans start at $0.05. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","question":"Is People Data Labs free?","confidence":0.6},{"answer":"We have confirmed browser-based access to People Data Labs. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","question":"What platforms does People Data Labs support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for People Data Labs, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","question":"Can People Data Labs be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for People Data Labs, including Snowflake, Databricks, Zapier and Make. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","question":"What does People Data Labs integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and ISO 27001 for People Data Labs. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as People Data Labs not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.peopledatalabs.com/blog/post/soc-2-compliance","question":"What security certifications does People Data Labs have?","confidence":0.7},{"answer":"People Data Labs is available worldwide. Its primary market is the United States.","source":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","question":"Where is People Data Labs available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution. | Platform providing detailed profiles of individuals and businesses including contact information, employment history, and company details. Users are charged only for successfully retrieved records using a credit-based pricing model. |
| features.capabilities | `{"pricing_model":"flat_subscription","deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` | `{"soc2_type_ii":false,"pricing_model":"per_api_call_credit","deployment_model":"cloud_managed_saas","corporate_firmographic_data_appending":true}` |
| integrations.count | 50 | 4 |
| integrations.list | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"category":"data_warehouse","direction":"bidirectional"},{"name":"Gong Engage","native":true,"category":"sales_engagement","direction":"outbound"},{"name":"Airtable","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Typeform","native":true,"category":"forms","direction":"inbound"},{"name":"RocketReach","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Beauhurst","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"RB2B","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Reverse Contact","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Demandbase","native":true,"category":"intent_signals","direction":"inbound"},{"name":"Madkudu","native":true,"category":"scoring","direction":"inbound"},{"name":"Spade","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"BetterContact","native":true,"category":"data","direction":"inbound"}]` | `[{"name":"Snowflake"},{"name":"Databricks"},{"name":"Zapier"},{"name":"Make"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email","200 rows per table"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Includes unlimited seats and tables, multi-provider waterfalls, and Claygent enrichment","contactSales":false,"includedLimits":{"rows_per_table":"200","actions_per_month":"500","data_credits_per_month":"100"}},{"free":false,"name":"Starter","summary":"From $185/month","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations","50,000 rows per table"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating prospecting workflows","contactSales":false,"includedLimits":{"rows_per_table":"50000","actions_per_month":"15000","data_credits_per_month":"2500"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"components":[{"kind":"fixed","amount":60,"period":"month","currency":"USD"}],"description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions_per_month":"40000","data_credits_per_month":"6000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO and RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions_per_month":"200000+","data_credits_per_month":"100000+"}}],"addOns":[{"name":"Additional Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-10-12T16:05:21.399Z","startingPrice":{"amount":60,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"100 free credits/month","features":["100 free testing credits monthly","Real PDL data with base fields","Self-serve dashboard access"],"description":"Testing and exploration plan with real production data","contactSales":false},{"free":false,"name":"Pro","summary":"$0.20–$0.28 per person profile; $0.05–$0.10 per company profile","features":["Purchase credits via dashboard","Premium fields including contact information","Self-serve billing controls"],"components":[{"per":{"qty":1,"unit":"person_profile"},"kind":"metered","amount":0.2,"currency":"USD"},{"per":{"qty":1,"unit":"company_profile"},"kind":"metered","amount":0.05,"currency":"USD"}],"description":"Self-serve plan for small to medium data needs","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing for 100k+ person profiles or 400k+ company profiles annually","features":["Custom volume-based pricing","Dedicated onboarding and support","Multiple delivery formats (API, flat files, integrations)","Early access to new datasets"],"description":"Custom plan for large-scale usage and embedded integrations","contactSales":true}],"summary":"Free tier: 100 credits/month. Pro: $0.20–$0.28 per person profile, $0.05–$0.10 per company profile. Enterprise: custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","retrievedAt":"2026-10-02T10:53:05.449Z","startingPrice":{"unit":"company_profile","amount":0.05,"currency":"USD"}}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":60,"currency":"USD"}` | `{"amount":0.05,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.certifications | - | `[{"name":"SOC 2 Type I","level":"Type I","status":"active","evidenceUrl":"https://www.peopledatalabs.com/blog/post/soc-2-compliance"}]` |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | - |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |
| security.trust_center | - | https://www.peopledatalabs.com/blog/post/soc-2-compliance |

## Capabilities (Lead Enrichment)

| Capability | Clay | People Data Labs |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Cloud managed saas | Cloud managed saas |
| Real time inbound form shortening webhook | - | - |
| Automated CRM record updating sync | ✓ | - |
| Third party vendor waterfall routing | ✓ | - |
| Personal to corporate email mapping | - | - |
| Corporate firmographic data appending | ✓ | ✓ |
| Technographic data appending | ✓ | - |
| Salesforce hubspot CRM native app | ✓ | - |
| Marketo pardot marketing sync | ✓ | - |
| Snowflake bigquery dwh export | ✓ | - |
| SOC2 type ii | - | ✗ |
| ISO 27001 | - | - |
| Pricing model | Flat subscription | Per API call credit |

*Source: vioscaleAI. Generated 2026-10-16T19:18:58.593Z. "-" = undocumented, not absent.*