vioscale
Comparison

Clay vs FullContact

On the evidence we track, Clay leads this comparison with a composite score of 66/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Clay full profile →FullContact full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
★Clay66
FullContact45
Score
Vioscale score
Clay66 / 100medium · 55%
FullContact45 / 100low · 12%
Pricing
Free tier
Clay✓
FullContact–
Model
Clayfreemium
FullContact–
Price level
Clayhigh
FullContact–
Starting price
Clay$185
FullContact–
Transparent
Clay✓
FullContact–
Integrations
Count
Clay45
FullContact1
Security
Disclosure policy
Clay–
FullContact✓
Gdpr
Clay✓
FullContact✓
Pci
Clay–
FullContact✓
Soc2
Clay✓
FullContact✓
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.

Capabilities
Deployment model
ClayCloud managed saas
FullContact-
Real time inbound form shortening webhook
Clay-
FullContact-
Automated CRM record updating sync
Clay✓
FullContact-
Third party vendor waterfall routing
Clay✓
FullContact-
Personal to corporate email mapping
Clay-
FullContact-
Corporate firmographic data appending
Clay✓
FullContact-
Technographic data appending
Clay✓
FullContact-
Salesforce hubspot CRM native app
Clay✓
FullContact-
Marketo pardot marketing sync
Clay✓
FullContact-
Snowflake bigquery dwh export
Clay✓
FullContact-
SOC2 type ii
Clay-
FullContact-
ISO 27001
Clay-
FullContact-
Pricing model
Clay-
FullContact-

What each one is

The product in its own terms, so the numbers below have context.

Clay

Leader

A cloud-based system that consolidates first-party data, intent signals, and third-party enrichment from hundreds of vendors to automate prospecting, personalized outreach, and CRM synchronization for sales and marketing teams.

Independently observed

FullContact

FullContact combines fragmented customer data from multiple sources into unified records, enriched with behavioral and demographic insights. The platform enables deeper customer understanding while maintaining privacy compliance.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Clay

Leader
from $185/moSubscriptionFree tier

From $185/mo for Starter plan. Free tier available. Data credits from $0.05 each, cheaper at scale.

  • FreeFree
    • Unlimited seats and tables
    • Multi-provider waterfalls
    • Claygent enrichment
    • Clay Sequencer for email
  • StarterStarting at $185/mo
    • Phone number enrichment
    • Job change and signal tracking
    • Email campaign integrations
  • Growth-
    • CRM auto-sync and enrichment
    • HTTP API integrations
    • Webhook automation
    • Web intent signal tracking
    • Audience pushes to ads platforms
    • +1 more
  • EnterpriseContact sales
    • Unlimited Audiences across sources
    • Unlimited row bulk enrichment
    • Clay API access
    • Data warehouse syncs
    • SSO
    • +3 more
as of verify ↗

FullContact

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Clay✓
FullContact✓
Deployment
Cloud / SaaS
Clay✓
FullContact✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Clay

Leader
45 total
  • Snowflake
  • BigQuery
  • Databricks
  • Postgres
  • Fivetran
  • Salesforce
  • Marketo
  • Pardot
  • ActiveCampaign
  • Google Sheets
  • Google Slides
  • Google Docs
  • Notion
  • LinkedIn
  • YouTube
  • Semrush
  • Similarweb
  • Reddit
  • Gong
  • Loom
  • Bitly
  • LeadIQ
  • Better Contact
  • ContactOut
  • +21 more
Independently observed

FullContact

1 total
  • Agile CRM
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.