Clay vs FullContact
On the evidence we track, Clay leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Clay
LeaderCombines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution.
FullContact
An identity resolution and data enrichment platform that consolidates customer information from multiple sources into unified records and appends hundreds of data attributes. Enables businesses to create single customer views for personalization, compliance, and analytics.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Clay
LeaderFree tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.
- FreeFree
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email
- 200 rows per table
- StarterFrom $185/month
- Phone number enrichment
- Job change and signal tracking
- Email campaign integrations
- 50,000 rows per table
- Growth$60/mo
- CRM auto-sync and enrichment
- HTTP API integrations
- Webhook automation
- Web intent signal tracking
- Audience pushes to ads platforms
- +1 more
- EnterpriseContact sales
- Unlimited Audiences across sources
- Unlimited row bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO and RBAC permissions management
- +2 more
FullContact
Pricing not documented yet.
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- Marketo
- Pardot
- HubSpot
Clay
Leader- Snowflake
- BigQuery
- Databricks
- Postgres
- Fivetran
- ActiveCampaign
- Google Sheets
- Google Slides
- Google Docs
- Notion
- YouTube
- Semrush
- Similarweb
- Gong
- Loom
- Bitly
- LeadIQ
- Better Contact
- ContactOut
- Wiza
- Minerva
- HG Insights
- Octave
- +30 more
FullContact
- Agile CRM
- Pipedrive
- Google Analytics
Clay or FullContact: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.