# Clay vs FullContact

**Leader by vioscaleAI score:** Clay

| Attribute | Clay | FullContact |
|---|---|---|
| **vioscaleAI score** | 63.3 (54% (medium)) | 54.6 (20% (low)) |
| content.faq | `[{"answer":"Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment. It is indexed under Lead Enrichment.","source":"https://www.clay.com/pricing","question":"What is Clay?","confidence":0.6},{"answer":"Clay offers a free tier, so you can start without paying. Paid plans start at $185 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.clay.com/pricing","question":"Is Clay free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Clay. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.clay.com/pricing","question":"What platforms does Clay support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Clay, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.clay.com/pricing","question":"Can Clay be self-hosted?","confidence":0.6},{"answer":"We have confirmed 56 integrations for Clay, including Snowflake, BigQuery, Databricks, Postgres, Fivetran, Salesforce, Marketo and Pardot, plus 48 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.clay.com/pricing","question":"What does Clay integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Clay. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Clay not holding them. Always confirm compliance directly before you rely on it.","source":"https://clay.com","question":"What security certifications does Clay have?","confidence":0.48}]` | `[{"answer":"FullContact combines fragmented customer data from multiple sources into unified records, enriched with behavioral and demographic insights. The platform enables deeper customer understanding while maintaining privacy compliance. It is indexed under Lead Enrichment.","source":"https://www.fullcontact.com","question":"What is FullContact?","confidence":0.6},{"answer":"We have confirmed browser-based access to FullContact. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.fullcontact.com","question":"What platforms does FullContact support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for FullContact, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.fullcontact.com","question":"Can FullContact be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for FullContact. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as FullContact not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.fullcontact.com/security/","question":"What security certifications does FullContact have?","confidence":0.7},{"answer":"FullContact is available worldwide. The vendor is headquartered in the United States.","source":"https://www.fullcontact.com","question":"Where is FullContact available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution. | An identity resolution and data enrichment platform that consolidates customer information from multiple sources into unified records and appends hundreds of data attributes. Enables businesses to create single customer views for personalization, compliance, and analytics. |
| features.capabilities | `{"pricing_model":"flat_subscription","deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` | `{"soc2_type_ii":true,"deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"automated_crm_record_updating_sync":true,"personal_to_corporate_email_mapping":true,"corporate_firmographic_data_appending":true}` |
| integrations.count | 50 | 8 |
| integrations.list | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"category":"data_warehouse","direction":"bidirectional"},{"name":"Gong Engage","native":true,"category":"sales_engagement","direction":"outbound"},{"name":"Airtable","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Typeform","native":true,"category":"forms","direction":"inbound"},{"name":"RocketReach","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Beauhurst","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"RB2B","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Reverse Contact","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Demandbase","native":true,"category":"intent_signals","direction":"inbound"},{"name":"Madkudu","native":true,"category":"scoring","direction":"inbound"},{"name":"Spade","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"BetterContact","native":true,"category":"data","direction":"inbound"}]` | `[{"name":"Agile CRM"},{"name":"Salesforce","native":false,"category":"crm","direction":"bidirectional"},{"name":"HubSpot","native":false,"category":"crm","direction":"bidirectional"},{"name":"Pipedrive","native":false,"category":"crm","direction":"bidirectional"},{"name":"Marketo","native":false,"category":"marketing","direction":"outbound"},{"name":"Pardot","native":false,"category":"marketing","direction":"outbound"},{"name":"Google Analytics","native":false,"category":"analytics","direction":"outbound"},{"name":"Twitter","native":false,"category":"social","direction":"inbound"},{"name":"LinkedIn","native":false,"category":"social","direction":"inbound"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email","200 rows per table"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Includes unlimited seats and tables, multi-provider waterfalls, and Claygent enrichment","contactSales":false,"includedLimits":{"rows_per_table":"200","actions_per_month":"500","data_credits_per_month":"100"}},{"free":false,"name":"Starter","summary":"From $185/month","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations","50,000 rows per table"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating prospecting workflows","contactSales":false,"includedLimits":{"rows_per_table":"50000","actions_per_month":"15000","data_credits_per_month":"2500"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"components":[{"kind":"fixed","amount":60,"period":"month","currency":"USD"}],"description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions_per_month":"40000","data_credits_per_month":"6000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO and RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions_per_month":"200000+","data_credits_per_month":"100000+"}}],"addOns":[{"name":"Additional Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-10-12T16:05:21.399Z","startingPrice":{"amount":60,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | - |
| pricing.free_tier | yes | - |
| pricing.model | freemium | - |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":60,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| security.certifications | - | `[{"name":"SOC 2 Type 2","status":"active"}]` |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.pci | - | yes |
| security.soc2 | yes | yes |
| security.trust_center | - | https://www.fullcontact.com/blog/engineering/security/overview-of-security-practices/ |

## Capabilities (Lead Enrichment)

| Capability | Clay | FullContact |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Cloud managed saas | Cloud managed saas |
| Real time inbound form shortening webhook | - | - |
| Automated CRM record updating sync | ✓ | ✓ |
| Third party vendor waterfall routing | ✓ | - |
| Personal to corporate email mapping | - | ✓ |
| Corporate firmographic data appending | ✓ | ✓ |
| Technographic data appending | ✓ | ✓ |
| Salesforce hubspot CRM native app | ✓ | - |
| Marketo pardot marketing sync | ✓ | ✓ |
| Snowflake bigquery dwh export | ✓ | - |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | - |
| Pricing model | Flat subscription | - |

*Source: vioscaleAI. Generated 2026-10-16T20:14:43.991Z. "-" = undocumented, not absent.*