# Braze vs Mautic

**Leader by vioscaleAI score:** Mautic

| Attribute | Braze | Mautic |
|---|---|---|
| **vioscaleAI score** | 42.4 (39% (low)) | 49.3 (76% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 3 |
| adoption.github_stars | - | 10,700 |
| content.faq | `[{"answer":"Braze centralizes customer communications across email, SMS, push notifications, and other channels, using AI to personalize messages, make real-time targeting decisions, and automate multi-step customer journeys. The platform includes data unification capabilities and real-time audience segmentation tools. It is indexed under Marketing Automation Software.","source":"https://www.braze.com","question":"What is Braze?","confidence":0.6},{"answer":"Braze offers a free tier, so you can start without paying. Paid plans are also available: Braze Go, Braze Select, Braze Pro and Braze Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.braze.com/pricing","question":"Is Braze free?","confidence":0.6},{"answer":"Braze supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.braze.com/pricing","question":"What platforms does Braze support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Braze, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.braze.com/pricing","question":"Can Braze be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Braze. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Braze not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.braze.com/security","question":"What security certifications does Braze have?","confidence":0.7},{"answer":"Braze is available worldwide. Its primary market is the United States.","source":"https://www.braze.com/pricing","question":"Where is Braze available?","confidence":0.5}]` | `[{"answer":"A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. It is indexed under Marketing Automation Software.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What is Mautic?","confidence":0.6},{"answer":"Mautic offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Is Mautic free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Mautic. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What platforms does Mautic support?","confidence":0.6},{"answer":"Yes. Mautic can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Can Mautic be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for Mautic, including Pipedrive, REST API, Webhooks and CRM systems. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What does Mautic integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Mautic. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Mautic not holding them. Always confirm compliance directly before you rely on it.","source":"https://mautic.org/security/reporting-a-security-issue/","question":"What security certifications does Mautic have?","confidence":0.7},{"answer":"Mautic is available worldwide. Its primary markets are the United States, the United Kingdom and the EU.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Where is Mautic available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | Braze provides a platform for customer engagement that unifies customer data and messaging channels with AI-powered capabilities. It enables marketers to create personalized, cross-channel campaigns and orchestrated journeys without requiring extensive technical support. | A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. |
| features.capabilities | `{"free_tier":true,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":true,"multichannel":true,"pricing_unit":"mtu","lifecycle_focus":"both","ads_audience_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":true,"ab_testing":true,"built_in_cdp":true,"multichannel":true,"self_hostable":true,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 6 | 4 |
| integrations.list | `[{"name":"Snowflake"},{"name":"OpenAI","native":true,"category":"ai"},{"name":"Anthropic","native":true,"category":"ai"},{"name":"AWS","native":true,"category":"ai"},{"name":"Microsoft Foundry","native":true,"category":"ai"},{"name":"Databricks","native":true,"category":"ai"},{"name":"Google Gemini","native":true,"category":"ai"}]` | `[{"name":"Pipedrive"},{"name":"REST API"},{"name":"Webhooks"},{"name":"CRM systems"},{"name":"Salesforce","native":true,"category":"crm"}]` |
| language.primary | - | PHP |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":["US","GB","CA","AU","NZ","SG","HK","JP","KR"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Braze Go","features":["Core Braze features & functionality"],"description":"Early-stage growth teams activating customer data and launching personalized cross-channel messaging","contactSales":true},{"free":false,"name":"Braze Select","features":["Increased orchestration capabilities","Enhanced security features","User provisioning"],"description":"Companies scaling engagement across channels and team members with enhanced governance and security","contactSales":true},{"free":false,"name":"Braze Pro","features":["Predictive AI capabilities","Expanded dashboard user group administration","Enterprise-grade orchestration, infrastructure, and governance"],"description":"Large enterprises requiring predictive AI and enterprise-grade platform infrastructure","contactSales":true}],"addOns":[{"name":"Braze Data Platform add-ons"},{"name":"BrazeAI™ add-ons"}],"summary":"Subscription pricing based on Monthly Active Users (MAU), Platform Edition, Action Credits allotment, and CX Services. Contact sales for specific pricing.","freeTier":false,"sourceUrl":"https://www.braze.com/pricing","retrievedAt":"2026-10-13T11:14:18.122Z"}` | `{"type":"hybrid","plans":[{"free":false,"name":"ELTS (Extended Long-Term Support) - Tier 1","summary":"$2,000 per instance per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)","features":["Security patches and updates"],"commitment":"annual","components":[{"kind":"one_time","amount":2000,"currency":"USD"}],"description":"Extended security support for Mautic instances beyond standard maintenance release cycle","contactSales":false},{"free":false,"name":"Corporate Membership - Tier 1","summary":"$1,200 per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)","features":["Member directory listing","Governance participation","Promotional opportunities"],"commitment":"annual","components":[{"kind":"fixed","amount":1200,"period":"year","currency":"USD"}],"description":"Membership supporting Mautic development with visibility in member directory, governance participation, and promotional opportunities","contactSales":false}],"summary":"Free open source base. ELTS and corporate membership available with regional tiering (Tier 1 pricing shown; Tier 2 and 3 for other regions not transparent).","currency":"USD","freeTier":true,"sourceUrl":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","retrievedAt":"2026-10-05T11:08:54.557Z","startingPrice":{"amount":1200,"period":"year","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | high |
| pricing.starting_price | - | `{"amount":1200,"currency":"USD"}` |
| pricing.transparent | no | no |
| release.cadence_days | - | 17 |
| release.history | - | `[{"url":"https://github.com/mautic/mautic/releases/tag/7.2.1","date":"2026-09-23T13:55:48Z","type":"stable","version":"7.2.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0","date":"2026-09-02T17:13:55Z","type":"stable","version":"7.2.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.3","date":"2026-07-07T14:49:18Z","type":"stable","version":"7.1.3"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0-rc","date":"2026-06-02T17:00:52Z","type":"prerelease","version":"7.2.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.2","date":"2026-05-28T16:27:32Z","type":"stable","version":"7.1.2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.9","date":"2026-05-28T16:26:29Z","type":"stable","version":"6.0.9"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.11","date":"2026-05-28T16:25:48Z","type":"stable","version":"5.2.11"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.1","date":"2026-05-04T11:30:30Z","type":"stable","version":"7.1.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0","date":"2026-04-24T06:17:59Z","type":"stable","version":"7.1.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.2","date":"2026-04-06T14:53:22Z","type":"stable","version":"7.0.2"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0-rc","date":"2026-03-06T15:23:42Z","type":"prerelease","version":"7.1.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.1","date":"2026-02-24T14:52:23Z","type":"stable","version":"7.0.1"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.8","date":"2026-02-24T14:52:10Z","type":"stable","version":"6.0.8"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.10","date":"2026-02-24T13:35:06Z","type":"stable","version":"5.2.10"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0","date":"2026-01-20T16:50:31Z","type":"stable","version":"7.0.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc2","date":"2025-12-10T12:35:14Z","type":"prerelease","version":"7.0.0-rc2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.7","date":"2025-12-02T16:59:40Z","type":"stable","version":"6.0.7"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.9","date":"2025-12-02T16:59:23Z","type":"stable","version":"5.2.9"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc","date":"2025-11-11T15:56:32Z","type":"prerelease","version":"7.0.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-beta","date":"2025-10-20T13:55:59Z","type":"prerelease","version":"7.0.0-beta"}]` |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.scorecard | - | 7 |
| security.trust_center | - | https://mautic.org/blog/security-release-all-versions-mautic-prior-2-16-5-and-3-2-4 |
| security.vulnerabilities | - | `{"count":57,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=mautic%2Fcore&per_page=100","last_12m":9,"max_severity":"CRITICAL"}` |

## Capabilities (Marketing Automation Software)

| Capability | Braze | Mautic |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✓ |
| Free tier | ✓ | ✓ |
| Pricing unit | Monthly tracked users | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✓ | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | - |
| **Integrations** |  |  |
| Native CRM sync | - | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | - | ✓ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | - |

*Source: vioscaleAI. Generated 2026-10-16T20:13:12.191Z. "-" = undocumented, not absent.*