vioscale
Comparison

Base vs Pipedrive

On the evidence we track, Pipedrive leads this comparison with a composite score of 83/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Base full profile →Pipedrive full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attribute comparison across 2 tools
Attribute77Base83PipedriveLeader
Vioscale score77 / 100low · 38%83 / 100medium · 64%
Faq[{"answer":"Base is a cloud-based sales CRM that provides contact management, deal tracking, and pipeline visibility for sales teams. The platform includes automation features and reporting capabilities for analyzing sales activity.","source":"https://getbase.com","question":"What is Base?","confidence":0.95},{"answer":"Base is available as a web application and includes a dedicated mobile app. This allows sales teams to access the platform from desktop and mobile devices.","source":"https://getbase.com","question":"What platforms does Base support?","confidence":0.92},{"answer":"Base uses a subscription model with a freemium offering. Paid plans start at a low price point, and a free tier is available for eligible startups for up to two years.","source":"https://getbase.com","question":"What is Base's pricing model?","confidence":0.88},{"answer":"Base includes contact and deal management, pipeline tracking, email integration, marketing and workflow automation, reporting dashboards, sales forecasting, and API access for custom development.","source":"https://getbase.com","question":"What core features does Base provide?","confidence":0.95},{"answer":"Base integrates with over 1800 third-party applications across various categories. Key integrations include email, Zendesk Support, and other applications available in the Zendesk Marketplace.","source":"https://getbase.com","question":"How many integrations does Base support?","confidence":0.88},{"answer":"Yes, Base offers a free tier for eligible startups with no credit card required. This provides access to core features for up to two years while teams evaluate whether a paid plan is needed.","source":"https://getbase.com","question":"Is Base suitable for startups with limited budgets?","confidence":0.9},{"answer":"Base provides API access for teams that need custom integrations. This allows development teams to build connections with internal business systems or other applications not available in the standard integrations catalog.","source":"https://getbase.com","question":"Can I build custom integrations with Base?","confidence":0.92}][{"answer":"Pipedrive is a cloud-based sales customer relationship management platform that helps sales teams organize prospects, track deals, and automate their sales processes. It emphasizes visual pipeline management using kanban-style boards and is built around activity-based selling, prioritizing concrete actions that advance sales outcomes.","source":"https://www.pipedrive.com","question":"What is Pipedrive and what is it designed for?","confidence":0.95},{"answer":"Pipedrive is proprietary, commercial software offered as a Software-as-a-Service product. It is not open-source and is privately held, backed by investment from Vista Equity Partners.","source":"https://www.pipedrive.com/en/about","question":"Is Pipedrive open-source or commercial software?","confidence":0.95},{"answer":"Pipedrive operates on a freemium model with a 14-day free trial that does not require a credit card. After the trial expires, access to the platform requires a paid subscription, with multiple tiers available to accommodate different team sizes and feature requirements.","source":"https://www.pipedrive.com","question":"What is Pipedrive's pricing model?","confidence":0.92},{"answer":"Pipedrive supports over 500 third-party integrations through its marketplace, including popular tools like Zapier, Slack, Zoom, Gmail, Microsoft Teams, QuickBooks, and Trello. The platform also provides a free API and webhook support for building custom integrations.","source":"https://www.pipedrive.com/en/integrations","question":"How many integrations does Pipedrive support?","confidence":0.94},{"answer":"Pipedrive is accessible as a web application via any browser and offers native mobile applications for iOS and Android. This allows sales teams to access their pipeline and customer data from desktop, tablet, or smartphone.","source":"https://www.pipedrive.com","question":"What platforms and devices can access Pipedrive?","confidence":0.93},{"answer":"Pipedrive includes an AI sales assistant that provides personalized recommendations, AI-powered email writing, email summarization, and automated sales report generation. These features help sales teams save time on administrative tasks and gain data-driven insights into deal progression.","source":"https://www.pipedrive.com/en/features","question":"Does Pipedrive include artificial intelligence features?","confidence":0.91},{"answer":"Pipedrive serves over 100,000 companies across 179 countries and facilitates approximately 100 million deals annually on its platform. The company was founded in Estonia in 2010 and has grown to employ over 850 people across eight countries.","source":"https://www.pipedrive.com/en/about","question":"How large is Pipedrive's user base and market presence?","confidence":0.94},{"answer":"Common alternatives to Pipedrive include HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, and Freshsales, among others. These platforms serve similar sales management functions but differ in complexity, pricing, and feature depth, with some targeting enterprise markets while others focus on small-to-medium-sized businesses.","source":"https://www.pipedrive.com","question":"What are common alternatives to Pipedrive?","confidence":0.88}]
Options{"cloud":true}{"cloud":true}
LongA modern sales CRM that maximizes productivity, maintains pipeline visibility, and enables data-driven sales teams to grow revenue with contact management, deal tracking, and automation.Pipedrive lets you track your sales pipeline, optimize leads, manage deals with AI and automate your entire sales process so you can focus on selling.
Capabilities{"api_access":true,"mobile_app":true,"forecasting":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}{"api_access":true,"mobile_app":true,"forecasting":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}
Count1,800500
List[{"name":"Email"},{"name":"Zendesk Support"},{"name":"Zendesk Marketplace apps"}][{"name":"Zapier"},{"name":"Zoom"},{"name":"Lemlist"},{"name":"Google"},{"name":"Quickbooks"},{"name":"Asana"},{"name":"Slack"},{"name":"Kixie"}]
Availability-{"source":"https://www.pipedrive.com","hqCountry":"US","confidence":0.9,"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}
Support{"web":true}{"web":true}
Pricing{"type":"subscription","summary":"From £19/month. Free tier available for eligible startups (up to 2 years).","currency":"GBP","freeTier":true,"sourceUrl":"https://getbase.com","retrievedAt":"2026-07-31T10:16:09.182Z"}{"type":"subscription","plans":[{"free":false,"name":"Lite","summary":"£14/seat/mo billed monthly, £168/seat/year billed annually","features":["View and manage leads, deals, contacts, calendar events","Lead, calendar and pipeline management","AI-powered report creation","Real-time sales feed","500+ integrations"],"components":[{"kind":"per_unit","unit":"seat","amount":14,"period":"month","currency":"GBP"}],"contactSales":false},{"free":false,"name":"Growth","summary":"£39/seat/mo billed monthly, £468/seat/year billed annually","features":["Lite plan features","Full email sync with tracking","Automations and nurturing sequences","Subscriptions and forecast reports","Meeting scheduler and contacts timeline"],"components":[{"kind":"per_unit","unit":"seat","amount":39,"period":"month","currency":"GBP"}],"contactSales":false},{"free":false,"name":"Premium","summary":"£59/seat/mo billed monthly, £708/seat/year billed annually","features":["Growth plan features","Lead generation and routing with LeadBooster","Custom scoring and company data enrichment","AI-powered multi-email tools","Contracts and e-signatures","Enhanced customization for teams, reports and data fields"],"components":[{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"Most popular","contactSales":false},{"free":false,"name":"Ultimate","summary":"£79/seat/mo billed monthly, £948/seat/year billed annually","features":["Premium plan features","Fortified account security with rules and alerts","Phone and email data enrichment","Sandbox testing account","Extended phone support hours","Partnership discounts"],"components":[{"kind":"per_unit","unit":"seat","amount":79,"period":"month","currency":"GBP"}],"contactSales":false}],"addOns":[{"name":"LeadBooster","components":[{"kind":"fixed","amount":32.5,"period":"month","currency":"GBP"}]},{"name":"Projects","components":[{"kind":"fixed","amount":16,"period":"month","currency":"GBP"}]},{"name":"Campaigns","components":[{"kind":"fixed","amount":13.33,"period":"month","currency":"GBP"}]},{"name":"Web Visitors","components":[{"kind":"fixed","amount":41,"period":"month","currency":"GBP"}]},{"name":"Smart Docs","components":[{"kind":"fixed","amount":32.5,"period":"month","currency":"GBP"}]}],"summary":"From £14/seat/mo. 14-day free trial, no credit card required.","currency":"GBP","freeTier":false,"sourceUrl":"https://www.pipedrive.com/","retrievedAt":"2026-08-01T14:59:50.335Z","freeTrialDays":14,"startingPrice":{"amount":14,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}
Free tierYesNo
Modelfreemiumcommercial
Price levellowlow
Starting gbp-14
TransparentNoYes
Cadence days-30
Sla pct-99.9
Status page-Yes
Disclosure policy-Yes
Gdpr-Yes
Iso27001-Yes
Soc2-Yes

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Capability comparison for CRM Software
CapabilityBasePipedrive
Core
Contact & account management✓✓
Deal / pipeline management✓✓
Lead scoring-✓
Communication
Email sync & tracking✓✓
Automation
Marketing automation✓✓
Workflow automation✓✓
Insight
Reporting & dashboards✓✓
Sales forecasting✓✓
Access
Native mobile app✓✓
Extensibility
Public API✓✓
Custom fields & objects-✓

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.

Base vs Pipedrive: an evidence-based comparison · Vioscale