Base vs Keap
On the evidence we track, Base leads this comparison with a composite score of 65/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Base
LeaderA modern sales CRM that maximizes productivity, maintains pipeline visibility, and enables data-driven sales teams to grow revenue with contact management, deal tracking, and automation.
Keap
A comprehensive CRM and automation solution that combines contact management, sales pipeline tracking, and marketing campaigns to help small businesses reduce manual work and accelerate revenue growth.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Base
LeaderFrom £19/month. Free tier available for eligible startups (up to 2 years).
Keap
$299/month. Includes full platform access.
- Keap$299/month (billed at $2,988/year)
- Contact management
- Contact segmentation with tags
- Tasks and notes
- Company records
- Custom fields
- +29 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Base
Leader- Zendesk Support
- Zendesk Marketplace apps
Keap
- Gmail
- Outlook
- PayPal
- Stripe
- Eway
- Google My Business
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.