Comparison

Base vs HubSpot CRM

On the evidence we track, Base leads this comparison with a composite score of 65/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Base65
HubSpot CRM52
Score
Vioscale score
Base65 / 100low · 35%
HubSpot CRM52 / 100medium · 73%
Pricing
Free tier
Base
HubSpot CRM
Model
HubSpot CRMfreemium
Price level
Baselow
HubSpot CRMlow
Transparent
Base
HubSpot CRM
Integrations
Count
Base1,800
HubSpot CRM11
Security
Disclosure policy
Base
HubSpot CRM
Gdpr
Base
HubSpot CRM
Soc2
Base
HubSpot CRM
Reliability
Status page
Base
HubSpot CRM
Market
Availability
Base
Content
Faq
HubSpot CRM

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Base
HubSpot CRM
Deal / pipeline management
Base
HubSpot CRM
Lead scoring
Base-
HubSpot CRM
Communication
Email sync & tracking
Base
HubSpot CRM
Automation
Marketing automation
Base
HubSpot CRM
Workflow automation
Base
HubSpot CRM
Insight
Reporting & dashboards
Base
HubSpot CRM
Sales forecasting
Base
HubSpot CRM
Access
Native mobile app
Base
HubSpot CRM
Extensibility
Public API
Base
HubSpot CRM
Custom fields & objects
Base-
HubSpot CRM

What each one is

The product in its own terms, so the numbers below have context.

Base

Leader

A modern sales CRM that maximizes productivity, maintains pipeline visibility, and enables data-driven sales teams to grow revenue with contact management, deal tracking, and automation.

Independently observed

HubSpot CRM

A customer relationship management system that centralizes customer data and interactions on one platform, available as a perpetually free tier with optional paid premium features for teams seeking advanced capabilities.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Base

Leader
SubscriptionFree tier

From £19/month. Free tier available for eligible startups (up to 2 years).

as of verify ↗

HubSpot CRM

HybridFree tier

Free CRM with optional paid premium tiers

as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Base
HubSpot CRM
Deployment
Cloud / SaaS
Base
HubSpot CRM

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Email

Base

Leader
3 total - 2 not shared
  • Zendesk Support
  • Zendesk Marketplace apps
Independently observed

HubSpot CRM

11 total - 10 not shared
  • Salesforce
  • TikTok
  • TikTok Ads
  • Reddit
  • Social Media Marketing
  • Loop Marketing
  • Landing Page Designer
  • Blog
  • Video Production
  • Website Design
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.