Attio vs Pipedrive
On the evidence we track, Pipedrive leads this comparison with a composite score of 68/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Attio
Attio is a customer relationship platform that automates revenue operations using AI agents to handle lead management, deal progression, and account growth. It integrates with your entire tool ecosystem to capture customer interactions automatically and enable teams to work with consistent data across their CRM.
Pipedrive
LeaderA sales CRM that enables teams to track sales pipelines, qualify leads, manage deals, and automate sales workflows to boost sales efficiency and revenue
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Attio
From £27/user/mo (annual). Free tier for up to 3 users.
- FreeFree
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- Record and entry templates
- Email and calendar sync
- +4 more
- Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
- Private lists
- Enhanced email sending
- Up to 10 seats
- Custom relationship attributes
- Custom objects
- +13 more
- Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
- Call Intelligence
- Sequences
- Permission controls
- Advanced reporting
- Unlimited seats
- +22 more
- EnterpriseContact sales
- Unlimited objects
- Unlimited teams
- Security and admin controls
- SCIM
- Single sign-on
- +6 more
Pipedrive
LeaderFrom £14/user/mo. Free 14-day trial.
- Starter£14/user/mo
- Lead, calendar and pipeline management
- Real-time sales feed
- 500+ integrations
- Lite£39/user/mo
- Full email sync with tracking
- Automations and nurturing sequences
- Subscriptions and forecast reports
- Meeting scheduler and contacts timeline
- Growth£59/user/mo
- Lead generation and routing
- Custom scoring and company data enrichment
- AI-powered multi-email tools
- E-signatures for quotes and proposals
- Premium£79/user/mo
- Account security rules and alerts
- Phone and email data enrichment
- Sandbox testing account
- Extended phone support
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Gmail
- Outlook
- Zapier
- JustCall
Attio
- Salesforce
- Hubspot
- Pipedrive
- Zoho
- Slack
- Mailchimp
- Segment
- Ringover
- Notion
- Claude
- Linear
- Clay
- Granola
- Resend
- ClickUp
- Plain
- Raycast
- Productboard
Pipedrive
Leader- WhatsApp Business
- Surfe
- Microsoft Teams
- Google Meet
- Zoom
- Lemlist
- PandaDoc
- QuickBooks
- sevdesk
- Lexware
- Asana
- SMS API
- SallyAI
- CloudTalk
- Xero
- Trello
- SMS API INTEGRATOR
- Apollo.io
- Pipedrive Gmail add-on
- Outlook Add-in
- Zendesk
- Demodesk
Attio or Pipedrive: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.