Comparison

Attio vs Pipedrive

On the evidence we track, Pipedrive leads this comparison with a composite score of 83/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attio63
Pipedrive83
Score
Vioscale score
Attio63 / 100medium · 71%
Pipedrive83 / 100medium · 71%
Pricing
Free tier
Attio
Pipedrive
Model
Pipedrivecommercial
Price level
Attiomid
Pipedrivelow
Transparent
Attio
Pipedrive
Integrations
Count
Attio15
Pipedrive500
Security
Disclosure policy
Attio
Pipedrive
Gdpr
Attio
Pipedrive
Iso27001
Attio
Pipedrive
Soc2
Attio
Pipedrive
Reliability
Sla pct
Attio
Pipedrive99.9
Status page
Attio
Pipedrive
Release
Cadence days
Attio
Pipedrive30
Content
Faq
Attio
Pipedrive8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Attio
Pipedrive
Deal / pipeline management
Attio
Pipedrive
Lead scoring
Attio
Pipedrive
Communication
Email sync & tracking
Attio
Pipedrive
Automation
Marketing automation
Attio
Pipedrive
Workflow automation
Attio
Pipedrive
Insight
Reporting & dashboards
Attio
Pipedrive
Sales forecasting
Attio
Pipedrive
Access
Native mobile app
Attio
Pipedrive
Extensibility
Public API
Attio
Pipedrive
Custom fields & objects
Attio
Pipedrive

What each one is

The product in its own terms, so the numbers below have context.

Attio

Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows.

Independently observed

Pipedrive

Leader

A cloud-based sales management platform that helps teams organize leads, manage pipelines, and automate workflows. It includes email sync, reporting, AI-powered recommendations, and integrations with 500+ business applications.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Attio

from £27/moSubscriptionFree tier

From £27/user/mo (annual). Free tier for up to 3 users.

  • FreeFree
    • Real-time contact syncing
    • Automatic data enrichment
    • Up to 3 seats
    • Record and entry templates
    • Email and calendar sync
    • +4 more
  • Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
    • Private lists
    • Enhanced email sending
    • Up to 10 seats
    • Custom relationship attributes
    • Custom objects
    • +13 more
  • Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
    • Call Intelligence
    • Sequences
    • Permission controls
    • Advanced reporting
    • Unlimited seats
    • +22 more
  • EnterpriseContact sales
    • Unlimited objects
    • Unlimited teams
    • Security and admin controls
    • SCIM
    • Single sign-on
    • +6 more
as of verify ↗

Pipedrive

Leader
from £14/moSubscription14-day trial

From £14/seat/month, billed monthly or annually (save 42% with annual). 14-day free trial, no credit card required.

  • Lite£14/seat/month or £168/seat/year
    • View and manage leads, deals, contacts, calendar events
    • Lead, calendar and pipeline management
    • AI-powered report generation
    • Real-time sales feed with task tracking
    • 500+ integrations including Zapier, Zoom, Lemlist
  • Growth£39/seat/month or £468/seat/year
    • Lite plan features
    • Full email sync with Gmail, Outlook tracking
    • Bulk email sending with open and click tracking
    • Workflow automations and email sequences
    • Subscription billing and revenue forecasting
    • +1 more
  • Premium£59/seat/month or £708/seat/year (Most Popular)
    • Growth plan features
    • LeadBooster for lead generation and routing
    • Custom lead scoring models and company data enrichment
    • AI-powered email tools with team inboxes
    • Contracts and e-signature support
    • +2 more
  • Ultimate£79/seat/month or £948/seat/year
    • Premium plan features
    • Account security with suspicious activity alerts
    • Password requirements and IP/time-based access restrictions
    • Phone and email data enrichment for outreach
    • Sandbox testing environment
    • +2 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Attio
Pipedrive
iOS
Attio
Pipedrive
Android
Attio
Pipedrive
Deployment
Cloud / SaaS
Attio
Pipedrive

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (3)
  • Gmail
  • Outlook
  • Zapier

Attio

10 total - 7 not shared
  • Salesforce
  • Hubspot
  • Pipedrive
  • Zoho
  • Slack
  • Mailchimp
  • Segment
Independently observed

Pipedrive

Leader
19 total - 16 not shared
  • WhatsApp Business
  • Surfe
  • JustCall
  • Microsoft Teams
  • Google Meet
  • Zoom
  • Lemlist
  • PandaDoc
  • QuickBooks
  • sevdesk
  • Lexware
  • Asana
  • SMS API
  • SallyAI
  • LinkedIn
  • CloudTalk
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.