# Attio vs Pipedrive

**Leader by vioscaleAI score:** Pipedrive

| Attribute | Attio | Pipedrive |
|---|---|---|
| **vioscaleAI score** | 54.8 (73% (medium)) | 67.6 (57% (medium)) |
| content.faq | `[{"answer":"Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows. It is indexed under CRM Software.","source":"https://www.attio.com","question":"What is Attio?","confidence":0.6},{"answer":"Attio offers a free tier, so you can start without paying. Paid plans start at £27 per user per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.attio.com","question":"Is Attio free?","confidence":0.6},{"answer":"Attio supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.attio.com","question":"What platforms does Attio support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Attio, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.attio.com","question":"Can Attio be self-hosted?","confidence":0.6},{"answer":"We have confirmed 10 integrations for Attio, including Salesforce, Hubspot, Pipedrive, Zoho, Gmail, Outlook, Slack and Mailchimp, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.attio.com","question":"What does Attio integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001 and GDPR for Attio. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Attio not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.attio.com/security","question":"What security certifications does Attio have?","confidence":0.7}]` | `[{"answer":"Pipedrive is a cloud-based sales customer relationship management platform that helps sales teams organize prospects, track deals, and automate their sales processes. It emphasizes visual pipeline management using kanban-style boards and is built around activity-based selling, prioritizing concrete actions that advance sales outcomes.","source":"https://www.pipedrive.com","question":"What is Pipedrive and what is it designed for?","confidence":0.95},{"answer":"Pipedrive is proprietary, commercial software offered as a Software-as-a-Service product. It is not open-source and is privately held, backed by investment from Vista Equity Partners.","source":"https://www.pipedrive.com/en/about","question":"Is Pipedrive open-source or commercial software?","confidence":0.95},{"answer":"Pipedrive operates on a freemium model with a 14-day free trial that does not require a credit card. After the trial expires, access to the platform requires a paid subscription, with multiple tiers available to accommodate different team sizes and feature requirements.","source":"https://www.pipedrive.com","question":"What is Pipedrive's pricing model?","confidence":0.92},{"answer":"Pipedrive supports over 500 third-party integrations through its marketplace, including popular tools like Zapier, Slack, Zoom, Gmail, Microsoft Teams, QuickBooks, and Trello. The platform also provides a free API and webhook support for building custom integrations.","source":"https://www.pipedrive.com/en/integrations","question":"How many integrations does Pipedrive support?","confidence":0.94},{"answer":"Pipedrive is accessible as a web application via any browser and offers native mobile applications for iOS and Android. This allows sales teams to access their pipeline and customer data from desktop, tablet, or smartphone.","source":"https://www.pipedrive.com","question":"What platforms and devices can access Pipedrive?","confidence":0.93},{"answer":"Pipedrive includes an AI sales assistant that provides personalized recommendations, AI-powered email writing, email summarization, and automated sales report generation. These features help sales teams save time on administrative tasks and gain data-driven insights into deal progression.","source":"https://www.pipedrive.com/en/features","question":"Does Pipedrive include artificial intelligence features?","confidence":0.91},{"answer":"Pipedrive serves over 100,000 companies across 179 countries and facilitates approximately 100 million deals annually on its platform. The company was founded in Estonia in 2010 and has grown to employ over 850 people across eight countries.","source":"https://www.pipedrive.com/en/about","question":"How large is Pipedrive's user base and market presence?","confidence":0.94},{"answer":"Common alternatives to Pipedrive include HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, and Freshsales, among others. These platforms serve similar sales management functions but differ in complexity, pricing, and feature depth, with some targeting enterprise markets while others focus on small-to-medium-sized businesses.","source":"https://www.pipedrive.com","question":"What are common alternatives to Pipedrive?","confidence":0.88}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Attio is a customer relationship platform that automates revenue operations using AI agents to handle lead management, deal progression, and account growth. It integrates with your entire tool ecosystem to capture customer interactions automatically and enable teams to work with consistent data across their CRM. | A sales CRM that enables teams to track sales pipelines, qualify leads, manage deals, and automate sales workflows to boost sales efficiency and revenue |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"forecasting":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 13 | 16 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Hubspot"},{"name":"Pipedrive"},{"name":"Zoho"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Slack"},{"name":"Mailchimp"},{"name":"Segment"},{"name":"Zapier"},{"name":"Ringover","native":true,"category":"communication","direction":"bidirectional"},{"name":"Notion","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Claude","category":"ai"},{"name":"Linear","category":"project management"},{"name":"Clay","category":"data enrichment"},{"name":"Granola","category":"email"},{"name":"Resend","category":"email"},{"name":"ClickUp","category":"project management"},{"name":"Plain","category":"customer support"},{"name":"Raycast","category":"productivity"},{"name":"Productboard","category":"product management"},{"name":"JustCall","category":"communication"}]` | `[{"name":"Zapier"},{"name":"WhatsApp Business"},{"name":"Surfe"},{"name":"JustCall"},{"name":"Microsoft Teams"},{"name":"Google Meet"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Zoom"},{"name":"Lemlist"},{"name":"PandaDoc"},{"name":"QuickBooks"},{"name":"sevdesk"},{"name":"Lexware"},{"name":"Asana"},{"name":"SMS API"},{"name":"SallyAI"},{"name":"LinkedIn"},{"name":"CloudTalk"},{"name":"Xero","native":false,"category":"accounting"},{"name":"Trello","native":false,"category":"project_management"},{"name":"Facebook","native":false},{"name":"SMS API INTEGRATOR","native":false},{"name":"Apollo.io","category":"lead-gen","direction":"outbound"},{"name":"Pipedrive Gmail add-on","category":"email","direction":"bidirectional"},{"name":"Outlook Add-in","category":"email","direction":"bidirectional"},{"name":"Zendesk","category":"support","direction":"bidirectional"},{"name":"Demodesk","native":false}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"£0/user/mo. Free tier with up to 3 seats.","features":["Real-time contact syncing","Automatic data enrichment","Up to 3 seats","Record and entry templates","Email and calendar sync","1 email account per user","Reporting (up to 3 reports)","Insight reports","Basic access permissions"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"description":"For individuals to explore Attio on their own","contactSales":false,"includedLimits":{"seats":"3","objects":"3","records":"50,000","seat_credits":"100/mo","emails_per_month":"200","workspace_credits":"250/mo"}},{"free":false,"name":"Plus","summary":"£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.","features":["Private lists","Enhanced email sending","Up to 10 seats","Custom relationship attributes","Custom objects","Formula attributes","Ask Attio","AI agents","Integrations","API and webhook access","Workflows","Sequences","2 email accounts per user","Email sharing controls","Company enrichment","People enrichment","Reporting (up to 15 reports)","Advanced access permissions"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":34,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":27,"period":"month","currency":"GBP"}],"description":"For small teams to get started together","contactSales":false,"includedLimits":{"seats":"10","objects":"5","records":"250,000","seat_credits":"500/mo","emails_per_month":"1,000","workspace_credits":"1,500/mo"}},{"free":false,"name":"Pro","summary":"£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.","features":["Call Intelligence","Sequences","Permission controls","Advanced reporting","Unlimited seats","Manual activity logging","Call Intelligence","Ask Attio","AI agents","Integrations","API and webhook access","App SDK","Workflows","Integration blocks","3+ email accounts per user","Email visibility on records","Bulk email sending (50 at once)","Auto-labeling","Auto-summaries","Company and people enrichment","Reporting (up to 100 reports)","Funnel reports","Segment by targets","Historical attributes","Time comparisons","Advanced access permissions","Payment by invoice"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":74,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"For growing teams to scale revenue with automation","contactSales":false,"includedLimits":{"seats":"Unlimited","objects":"12","records":"1,000,000","seat_credits":"1,000/mo","emails_per_month":"Unlimited","workspace_credits":"10,000/mo"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, billed annually. Unlimited objects and teams with advanced security.","features":["Unlimited objects","Unlimited teams","Security and admin controls","SCIM","Single sign-on","Protected recipients","Priority support","Migration service","All Pro features","Manage by individuals","100+ reports"],"commitment":"annual","description":"For organizations needing advanced security and control","contactSales":true,"includedLimits":{"seats":"Unlimited","objects":"Unlimited","records":"Custom","seat_credits":"2,500/mo","emails_per_month":"Unlimited","workspace_credits":"Custom"}}],"addOns":[{"name":"Workspace Credits","components":[{"qty":5000,"kind":"metered","amount":70,"period":"month","currency":"GBP"},{"qty":10000,"kind":"metered","amount":120,"period":"month","currency":"GBP"},{"qty":25000,"kind":"metered","amount":250,"period":"month","currency":"GBP"},{"qty":50000,"kind":"metered","amount":445,"period":"month","currency":"GBP"}]}],"summary":"From £27/user/mo (annual). Free tier for up to 3 users.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.attio.com","retrievedAt":"2026-08-03T22:54:39.651Z","startingPrice":{"amount":27,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"£14/user/mo","features":["Lead, calendar and pipeline management","Real-time sales feed","500+ integrations"],"components":[{"kind":"per_unit","unit":"seat","amount":14,"period":"month","currency":"GBP"}],"description":"Basic pipeline and lead management with integrations","contactSales":false},{"free":false,"name":"Lite","summary":"£39/user/mo","features":["Full email sync with tracking","Automations and nurturing sequences","Subscriptions and forecast reports","Meeting scheduler and contacts timeline"],"components":[{"kind":"per_unit","unit":"seat","amount":39,"period":"month","currency":"GBP"}],"description":"Email sync, automation sequences, and revenue forecasting","contactSales":false},{"free":false,"name":"Growth","summary":"£59/user/mo","features":["Lead generation and routing","Custom scoring and company data enrichment","AI-powered multi-email tools","E-signatures for quotes and proposals"],"components":[{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"Lead generation routing, AI email tools, and contract e-signatures","contactSales":false},{"free":false,"name":"Premium","summary":"£79/user/mo","features":["Account security rules and alerts","Phone and email data enrichment","Sandbox testing account","Extended phone support"],"components":[{"kind":"per_unit","unit":"seat","amount":79,"period":"month","currency":"GBP"}],"description":"Advanced security rules, data enrichment, and extended support","contactSales":false}],"addOns":[{"name":"LeadBooster"}],"summary":"From £14/user/mo. Free 14-day trial.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.pipedrive.com/en/pricing","retrievedAt":"2026-09-03T17:51:53.903Z","freeTrialDays":14,"startingPrice":{"unit":"seat","amount":14,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | commercial |
| pricing.price_level | low | unknown |
| pricing.starting_price | - | `{"amount":14,"currency":"GBP"}` |
| pricing.transparent | no | no |
| release.cadence_days | - | 30 |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | - | yes |

## Capabilities (CRM Software)

| Capability | Attio | Pipedrive |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | ✓ |
| **Access** |  |  |
| Native mobile app | ✓ | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:15:44.207Z. "-" = undocumented, not absent.*