Amplitude vs Mixpanel
On the evidence we track, Mixpanel leads this comparison with a composite score of 80/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Amplitude
Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations.
Mixpanel
LeaderA web-based analytics tool that collects event data to help teams analyze how users interact with their products. It provides usage pattern analysis, conversion funnels, cohort tracking, automated experiments, session playback, and AI-generated insights to inform product decisions.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Amplitude
Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.
- FreeFree
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one-time)
- 2000 AI feedback records/month
- 10K monthly session replays
- +7 more
- PlusPlus: 2M free + usage-based, up to 70M events/month
- First 2M events/month free
- Custom events and formulas
- Scale up to 70M events/month
- 20 Behavioral cohorts
- Alerts
- +3 more
- GrowthContact sales
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2500 active AI Visibility prompts
- +1 more
- EnterpriseContact sales
Mixpanel
LeaderFree tier available. Growth plan from $0.28 per 1K events. Enterprise pricing on request.
- FreeFree
- Core funnel and retention analysis
- Self-service analytics
- Segmentation reports
- Growth$0.28 per 1K events over 1M/month, 20K session replays included
- Funnels, cohorts, and unlimited saved reports
- Behavior-based cohorts
- Multi-touch attribution
- Unlimited seats
- Retention analysis
- EnterpriseContact sales
- Unlimited monthly events
- Anomaly detection and root cause analysis
- Feature flags and experimentation
- Metric trees
- Data warehouse connectors
- +4 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Amplitude
- Hightouch
- Snowflake
- Google BigQuery
- Amazon Redshift
- Databricks
- Postgres
- HubSpot
- Claude
- Cursor
Mixpanel
Leader- Eppo
- Fivetran
- Conduit
- Tenjin
- BEEM
- Marketo
- Mailchimp
- Segment
- Google Analytics
- Heap
- Salesforce
- Zendesk
- Intercom
- Asana
- Trello
- Jira
- Xero
- QuickBooks
- Shopify
- WooCommerce
- Amazon
- Freshbooks
- Amplitude
- Pendo
- +4 more
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.