# Amplitude vs Mixpanel

**Leader by vioscaleAI score:** Mixpanel

| Attribute | Amplitude | Mixpanel |
|---|---|---|
| **vioscaleAI score** | 45.4 (71% (medium)) | 77.4 (74% (medium)) |
| content.faq | `[{"answer":"Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations. It is indexed under Product Analytics Software.","source":"https://amplitude.com","question":"What is Amplitude?","confidence":0.6},{"answer":"Amplitude offers a free tier, so you can start without paying. Paid plans are also available: Free, Plus, Growth and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://amplitude.com","question":"Is Amplitude free?","confidence":0.6},{"answer":"Amplitude supports the web, iOS, Android and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://amplitude.com","question":"What platforms does Amplitude support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Amplitude, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://amplitude.com","question":"Can Amplitude be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Amplitude, including Hightouch, Snowflake, Google BigQuery, Amazon Redshift, Databricks, Postgres, HubSpot and Claude, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://amplitude.com","question":"What does Amplitude integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Amplitude. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Amplitude not holding them. Always confirm compliance directly before you rely on it.","source":"https://amplitude.com/blog/ai-impact-customer-privacy-legal-compliance","question":"What security certifications does Amplitude have?","confidence":0.7}]` | `[{"answer":"Mixpanel is a product intelligence platform designed to help teams understand user behavior and make data-driven decisions. It combines product analytics, session replay, A/B testing, and behavioral cohorts into a single integrated platform, serving product managers, engineers, data analysts, and marketing teams.","source":"https://mixpanel.com/","question":"What is Mixpanel and what does it do?","confidence":0.95},{"answer":"Mixpanel uses event-based pricing where customers pay based on monthly event volume. The Free tier caps at 1M events monthly, the Growth tier charges per 1K events after an initial free allocation with volume discounts available, and the Enterprise tier offers unlimited events with custom pricing.","source":"https://mixpanel.com/pricing/","question":"What is Mixpanel's pricing model?","confidence":0.93},{"answer":"Yes, Mixpanel offers a free plan that includes up to 1M monthly events, 5 saved reports, and 10K monthly session replays with no credit card required. Additionally, a startup program provides the first year free for qualifying early-stage companies (founded within 5 years with under $8M in funding).","source":"https://mixpanel.com/pricing/","question":"Does Mixpanel offer a free plan?","confidence":0.93},{"answer":"Mixpanel's core capabilities include funnel analysis to track conversion paths, event tracking to monitor user interactions, real-time reporting for immediate insights, session replay for visual product behavior recording, metric hierarchies for organized analysis, and cohort creation for customer segmentation. The platform also includes A/B testing and multi-touch attribution reporting.","source":"https://mixpanel.com/","question":"What are Mixpanel's core analytics features?","confidence":0.92},{"answer":"Mixpanel is designed for organizations across multiple team roles including product managers, engineers, data analysts, and marketers. It serves companies of various sizes from startups to enterprises across industries such as SaaS, ecommerce, healthcare, media, finance, and AI-focused businesses.","source":"https://mixpanel.com/","question":"Who should use Mixpanel?","confidence":0.93},{"answer":"Mixpanel integrates with over 100 external tools and services, enabling connection with existing marketing platforms and analytics tools within an organization's broader technology stack.","source":"https://mixpanel.com/features/","question":"How many integrations does Mixpanel support?","confidence":0.9},{"answer":"Mixpanel offers AI-powered capabilities including automated insights that monitor products continuously and surface findings proactively, plus integrations with AI assistants via Mixpanel MCP that connects with Claude, ChatGPT, and Cursor. The platform also includes AI data governance features for ensuring accuracy and reliability of insights.","source":"https://mixpanel.com/","question":"What is Mixpanel's approach to AI and machine learning?","confidence":0.88},{"answer":"Mixpanel is a cloud-hosted SaaS platform accessed via web browser. There is no traditional self-hosted or on-premises deployment option, making it a fully managed cloud solution for teams of any scale.","source":"https://mixpanel.com/","question":"Is Mixpanel cloud-hosted or self-hosted?","confidence":0.85}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true}` |
| description.long | A product analytics platform that helps product teams investigate user behavior, track key metrics like retention and funnels, and make data-driven decisions. It emphasizes privacy-by-design with built-in compliance controls for GDPR, CCPA, and HIPAA, and includes an AI assistant that can pull context from your other tools. | A data analytics solution designed to help teams understand how their products are performing through event tracking, user journey analysis, and behavioral insights. Includes built-in experimentation and feature management capabilities. |
| features.capabilities | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"feature_flags":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"autocapture":false,"sdk_coverage":true,"data_modeling":true,"feature_flags":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true,"embedded_analytics":true,"self_serve_dashboards":true}` |
| integrations.count | 7 | 28 |
| integrations.list | `[{"name":"Hightouch"},{"name":"Snowflake"},{"name":"Google BigQuery"},{"name":"Amazon Redshift"},{"name":"Databricks"},{"name":"Postgres"},{"name":"HubSpot"},{"name":"Claude"},{"name":"Cursor"},{"name":"Google Ads","category":"ad_network"},{"name":"Facebook Ads","category":"ad_network"},{"name":"Jira","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Confluence","native":true,"category":"documentation","direction":"inbound"},{"name":"Linear","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Notion","native":true,"category":"documentation","direction":"inbound"},{"name":"Slack","native":true,"category":"chat","direction":"bidirectional"},{"name":"GitHub","native":true,"category":"version_control","direction":"inbound"},{"name":"Atlassian","native":true,"category":"project_management","direction":"bidirectional"}]` | `[{"name":"Eppo"},{"name":"Fivetran"},{"name":"Conduit"},{"name":"Tenjin"},{"name":"BEEM"},{"name":"Marketo"},{"name":"Mailchimp"},{"name":"Segment"},{"name":"Google Analytics"},{"name":"Heap"},{"name":"Salesforce"},{"name":"Zendesk"},{"name":"Intercom"},{"name":"Asana"},{"name":"Trello"},{"name":"Jira"},{"name":"Xero"},{"name":"QuickBooks"},{"name":"Shopify"},{"name":"WooCommerce"},{"name":"Amazon"},{"name":"Freshbooks"},{"name":"Amplitude"},{"name":"Pendo"},{"name":"PostHog"},{"name":"Fullstory"},{"name":"Adobe Analytics"},{"name":"Statsig"},{"name":"mParticle","native":true,"category":"cdp"},{"name":"Slack","native":true,"category":"chat"},{"name":"Claude","native":true},{"name":"ChatGPT","native":true},{"name":"Gemini","native":true},{"name":"Cursor","native":true},{"name":"BigQuery","native":true},{"name":"Snowflake","native":true},{"name":"Redshift","native":true}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"ios":true,"web":true,"android":true}` | `{"ios":true,"mac":true,"web":true,"android":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free: 2M events/month forever","features":["AI Agents and MCP","Basic Product Analytics","Cohort syncs (one-time)","2000 AI feedback records/month","10K monthly session replays","Limited Experiments, Guides & Surveys","500 active AI Visibility prompts","Amplitude AI","Session Replay","Experimentation","Guides and Surveys","Activation"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Forever free tier with 2M events/month","contactSales":false,"includedLimits":{"events":"2M/month"}},{"free":false,"name":"Plus","summary":"Plus: 2M free + usage-based, up to 70M events/month","features":["First 2M events/month free","Custom events and formulas","Scale up to 70M events/month","20 Behavioral cohorts","Alerts","Heatmaps","1000 active AI Visibility prompts","2-year data retention"],"description":"Small teams finding product-market fit. 2M free events + usage-based pricing.","contactSales":false,"includedLimits":{"events":"Up to 70M/month"}},{"free":false,"name":"Growth","summary":"Growth: Custom event-based pricing","features":["Advanced Behavioral Exploration","Currency conversion","Monitoring and Alerts","20K monthly session replays","2500 active AI Visibility prompts","SSO & Project Permissions"],"description":"Businesses looking to scale with custom event-based pricing","contactSales":true},{"free":false,"name":"Enterprise","summary":"Enterprise: Contact sales","description":"For larger enterprises","contactSales":true}],"summary":"Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://amplitude.com","retrievedAt":"2026-08-05T13:21:37.376Z","billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["Experiments","Feature flags"]},{"free":false,"name":"Growth","features":["Data import/export API access","Up to 5 sheets","Flutter SDKs (Android, iOS, macOS)","CDP integration (Segment, mParticle)","Sampling configuration","OpenFeature support","Offline flag cache","GDPR/CCPA/SOC 2 Type II compliance","US or EU data residency","SAML SSO","SCIM provisioning","HIPAA compliance"],"commitment":"annual"}],"summary":"Free tier available; Growth plan with annual billing","currency":"USD","freeTier":true,"sourceUrl":"https://mixpanel.com/ja/pricing/","retrievedAt":"2026-09-23T13:31:57.374Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.starting_price | - | `{"amount":120,"currency":"USD"}` |
| pricing.transparent | no | yes |
| release.cadence_days | - | 30 |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"EU-US Data Privacy Framework","status":"active","auditor":"U.S. Department of Commerce"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO 27001","status":"active"},{"name":"ISO 27701","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |
| security.trust_center | https://amplitude.com/amplitude-security-and-privacy | https://mixpanel.com/legal/security-overview/ |

## Capabilities (Product Analytics Software)

| Capability | Amplitude | Mixpanel |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✗ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✓ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | ✓ | ✓ |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | ✓ |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:19:08.351Z. "-" = undocumented, not absent.*