vioscaleAI
Comparison

Amplitude vs Hotjar

On the evidence we track, Hotjar leads this comparison with a composite score of 60/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Amplitude full profile →Hotjar full profile →
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Amplitude45
★Hotjar60
Score
vioscaleAI score
Amplitude45 / 100medium · 71%
Hotjar60 / 100medium · 73%
Pricing
Free tier
Amplitude✓
Hotjar✓
Model
Amplitudefreemium
Hotjarfreemium
Price level
Amplitudelow
Hotjarlow
Transparent
Amplitude✗
Hotjar✗
Integrations
Count
Amplitude7
Hotjar100
Security
Certifications
Disclosure policy
Amplitude✓
Hotjar✓
Gdpr
Amplitude✓
Hotjar✓
Hipaa
Amplitude✓
Hotjar–
Iso27001
Amplitude–
Hotjar✓
Soc2
Amplitude–
Hotjar✓
Trust center
Reliability
Status page
Amplitude✓
Hotjar✓
Market
Availability
Content
Faq
Amplitude6 items
Hotjar6 items

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Core
Analytics scope
AmplitudeProduct analytics
HotjarProduct analytics
Capture
Autocapture (no-code event capture)
Amplitude✓
Hotjar✓
Analyses
Funnels
Amplitude✓
Hotjar✓
Retention / cohort analysis
Amplitude✓
Hotjar✓
Paths / user journeys
Amplitude✓
Hotjar✓
Session replay
Amplitude✓
Hotjar✓
Experimentation
A/B testing & experimentation
Amplitude✓
Hotjar✓
Feature flags built-in
Amplitude✓
Hotjar-
Data
Warehouse-native / BYODB
Amplitude✓
Hotjar✓
Deployment
Self-hostable / OSS core
Amplitude-
Hotjar✗
Pricing
Free tier
Amplitude✓
Hotjar✓
Compliance
EU data residency option
Amplitude✗
Hotjar-
SDKs
Server-side + mobile SDK coverage
Amplitude✓
Hotjar✓

What each one is

The product in its own terms, so the numbers below have context.

Amplitude

A product analytics platform that helps product teams investigate user behavior, track key metrics like retention and funnels, and make data-driven decisions. It emphasizes privacy-by-design with built-in compliance controls for GDPR, CCPA, and HIPAA, and includes an AI assistant that can pull context from your other tools.

Independently observed

Hotjar

Leader

Combines heatmaps, session replay, surveys, and error monitoring to help teams understand user journeys and resolve conversion issues.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Amplitude

Usage-basedFree tier

Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.

  • FreeFree
    • AI Agents and MCP
    • Basic Product Analytics
    • Cohort syncs (one-time)
    • 2000 AI feedback records/month
    • 10K monthly session replays
    • +7 more
  • PlusPlus: 2M free + usage-based, up to 70M events/month
    • First 2M events/month free
    • Custom events and formulas
    • Scale up to 70M events/month
    • 20 Behavioral cohorts
    • Alerts
    • +3 more
  • GrowthContact sales
    • Advanced Behavioral Exploration
    • Currency conversion
    • Monitoring and Alerts
    • 20K monthly session replays
    • 2500 active AI Visibility prompts
    • +1 more
  • EnterpriseContact sales
as of verify ↗

Hotjar

Leader
HybridFree tier15-day trial

Free plan with 200k sessions/month. Growth plan available with 15-day trial.

  • FreeFree
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Amplitude✓
Hotjar✓
iOS
Amplitude✓
Hotjar✗
Android
Amplitude✓
Hotjar✗
CLI
Amplitude✓
Hotjar✗
Deployment
Cloud / SaaS
Amplitude✓
Hotjar✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (5)
  • Snowflake
  • Claude
  • Jira
  • Linear
  • Slack

Amplitude

18 total - 13 not shared
  • Hightouch
  • Google BigQuery
  • Amazon Redshift
  • Databricks
  • Postgres
  • HubSpot
  • Cursor
  • Google Ads
  • Facebook Ads
  • Confluence
  • Notion
  • GitHub
  • Atlassian
Independently observed

Hotjar

Leader
14 total - 9 not shared
  • Unbounce
  • Shopify
  • AWS
  • Microsoft Azure
  • Asana
  • Trello
  • ChatGPT
  • Microsoft Copilot
  • Dust
Independently observed
Still deciding?

Amplitude or Hotjar: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.