Comparison

Amplitude vs Hotjar

On the evidence we track, Hotjar leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Amplitude full profile →Hotjar full profile →

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Amplitude48

★Hotjar73

Attribute comparison across 2 tools
Attribute	Amplitude	HotjarLeader
Vioscale score	48 / 100medium · 73%	73 / 100medium · 73%
Pricing
Free tierpricing.free_tier	✓	✓
Modelpricing.model	free	freemium
Price levelpricing.price_level	free	mid
Transparentpricing.transparent	✗	✓
Integrations
Countintegrations.count	9	100
Security
Disclosure policysecurity.disclosure_policy	✓	✓
Gdprsecurity.gdpr	✓	✓
Hipaasecurity.hipaa	✓	-
Iso27001security.iso27001	-	✓
Soc2security.soc2	-	✓
Reliability
Status pagereliability.status_page	✓	✓
Market
Availabilitymarket.availability	Available worldwide	Available worldwide

Score

Vioscale score

Amplitude48 / 100medium · 73%

Hotjar73 / 100medium · 73%

Pricing

Free tier

Amplitude✓

Hotjar✓

Model

Amplitudefree

Hotjarfreemium

Price level

Amplitudefree

Hotjarmid

Transparent

Amplitude✗

Hotjar✓

Integrations

Count

Amplitude9

Hotjar100

Security

Disclosure policy

Amplitude✓

Hotjar✓

Gdpr

Amplitude✓

Hotjar✓

Hipaa

Amplitude✓

Hotjar–

Iso27001

Amplitude–

Hotjar✓

Soc2

Amplitude–

Hotjar✓

Reliability

Status page

Amplitude✓

Hotjar✓

Market

Availability

AmplitudeAvailable worldwide

HotjarAvailable worldwide

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Capability comparison for Product Analytics Software
Capability	Amplitude	Hotjar
Core
Analytics scope	Product analytics	-
Capture
Autocapture (no-code event capture)	✓	✓
Analyses
Funnels	✓	✓
Retention / cohort analysis	-	✓
Paths / user journeys	-	✓
Session replay	✓	✓
Experimentation
A/B testing & experimentation	✓	✓
Feature flags built-in	✓	-
Data
Warehouse-native / BYODB	✓	✓
Deployment
Self-hostable / OSS core	-	✗
Pricing
Free tier	✓	✓
Compliance
EU data residency option	✗	-
SDKs
Server-side + mobile SDK coverage	✓	✓

Core

Analytics scope

AmplitudeProduct analytics

Hotjar-

Capture

Autocapture (no-code event capture)

Amplitude✓

Hotjar✓

Analyses

Funnels

Amplitude✓

Hotjar✓

Retention / cohort analysis

Amplitude-

Hotjar✓

Paths / user journeys

Amplitude-

Hotjar✓

Session replay

Amplitude✓

Hotjar✓

Experimentation

A/B testing & experimentation

Amplitude✓

Hotjar✓

Feature flags built-in

Amplitude✓

Hotjar-

Data

Warehouse-native / BYODB

Amplitude✓

Hotjar✓

Deployment

Self-hostable / OSS core

Amplitude-

Hotjar✗

Pricing

Free tier

Amplitude✓

Hotjar✓

Compliance

EU data residency option

Amplitude✗

Hotjar-

SDKs

Server-side + mobile SDK coverage

Amplitude✓

Hotjar✓

What each one is

The product in its own terms, so the numbers below have context.

Amplitude

Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations.

Independently observed

Hotjar

Leader

Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Amplitude

Usage-basedFree tier

Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.

FreeFree
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one-time)
- 2000 AI feedback records/month
- 10K monthly session replays
- +7 more
PlusPlus: 2M free + usage-based, up to 70M events/month
- First 2M events/month free
- Custom events and formulas
- Scale up to 70M events/month
- 20 Behavioral cohorts
- Alerts
- +3 more
GrowthContact sales
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2500 active AI Visibility prompts
- +1 more
EnterpriseContact sales

as of 2026-08-05verify ↗

Hotjar

Leader

from $39/moSubscriptionFree tier15-day trial

Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.

FreeFree
- Replays, Heatmaps, Funnels
- Error & performance monitoring
- Basic surveys (100/mo)
- LLM connection (300 tool calls/mo)
- 10+ integrations
Growth$39-49/month. 7k+ sessions. 3 projects.
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (beta)
- +1 more
ProContact sales
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Revenue-focused strategic decisions

as of 2026-08-14verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	Amplitude	Hotjar
WebPlatforms	✓	✓
iOSPlatforms	✓	✓
AndroidPlatforms	✓	✓
CLIPlatforms	✓	✗
Cloud / SaaSDeployment	✓	✓

Platforms

Web

Amplitude✓

Hotjar✓

iOS

Amplitude✓

Hotjar✓

Android

Amplitude✓

Hotjar✓

CLI

Amplitude✓

Hotjar✗

Deployment

Cloud / SaaS

Amplitude✓

Hotjar✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)

Snowflake
Claude

Amplitude

9 total - 7 not shared

Hightouch
Google BigQuery
Amazon Redshift
Databricks
Postgres
HubSpot
Cursor

Independently observed

Hotjar

Leader

13 total - 11 not shared

Slack
Jira
Unbounce
Shopify
AWS
Microsoft Azure
Asana
Linear
Trello
ChatGPT
Microsoft Copilot

Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.