# Amplitude vs Hotjar

**Leader by vioscaleAI score:** Hotjar

| Attribute | Amplitude | Hotjar |
|---|---|---|
| **vioscaleAI score** | 45.4 (71% (medium)) | 59.7 (73% (medium)) |
| content.faq | `[{"answer":"Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations. It is indexed under Product Analytics Software.","source":"https://amplitude.com","question":"What is Amplitude?","confidence":0.6},{"answer":"Amplitude offers a free tier, so you can start without paying. Paid plans are also available: Free, Plus, Growth and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://amplitude.com","question":"Is Amplitude free?","confidence":0.6},{"answer":"Amplitude supports the web, iOS, Android and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://amplitude.com","question":"What platforms does Amplitude support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Amplitude, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://amplitude.com","question":"Can Amplitude be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Amplitude, including Hightouch, Snowflake, Google BigQuery, Amazon Redshift, Databricks, Postgres, HubSpot and Claude, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://amplitude.com","question":"What does Amplitude integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Amplitude. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Amplitude not holding them. Always confirm compliance directly before you rely on it.","source":"https://amplitude.com/blog/ai-impact-customer-privacy-legal-compliance","question":"What security certifications does Amplitude have?","confidence":0.7}]` | `[{"answer":"Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior. It is indexed under Product Analytics Software.","source":"https://www.hotjar.com","question":"What is Hotjar?","confidence":0.6},{"answer":"Hotjar offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.hotjar.com/pricing-csq/","question":"Is Hotjar free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Hotjar. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.hotjar.com/pricing-csq/","question":"What platforms does Hotjar support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Hotjar, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.hotjar.com/pricing-csq/","question":"Can Hotjar be self-hosted?","confidence":0.6},{"answer":"We have confirmed 14 integrations for Hotjar, including Slack, Jira, Unbounce, Shopify, AWS, Microsoft Azure, Snowflake and Asana, plus 6 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.hotjar.com/pricing-csq/","question":"What does Hotjar integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Hotjar. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Hotjar not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.hotjar.com/legal/compliance/pci/","question":"What security certifications does Hotjar have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A product analytics platform that helps product teams investigate user behavior, track key metrics like retention and funnels, and make data-driven decisions. It emphasizes privacy-by-design with built-in compliance controls for GDPR, CCPA, and HIPAA, and includes an AI assistant that can pull context from your other tools. | Combines heatmaps, session replay, surveys, and error monitoring to help teams understand user journeys and resolve conversion issues. |
| features.capabilities | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"feature_flags":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"self_serve_dashboards":true}` |
| integrations.count | 7 | 100 |
| integrations.list | `[{"name":"Hightouch"},{"name":"Snowflake"},{"name":"Google BigQuery"},{"name":"Amazon Redshift"},{"name":"Databricks"},{"name":"Postgres"},{"name":"HubSpot"},{"name":"Claude"},{"name":"Cursor"},{"name":"Google Ads","category":"ad_network"},{"name":"Facebook Ads","category":"ad_network"},{"name":"Jira","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Confluence","native":true,"category":"documentation","direction":"inbound"},{"name":"Linear","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Notion","native":true,"category":"documentation","direction":"inbound"},{"name":"Slack","native":true,"category":"chat","direction":"bidirectional"},{"name":"GitHub","native":true,"category":"version_control","direction":"inbound"},{"name":"Atlassian","native":true,"category":"project_management","direction":"bidirectional"}]` | `[{"name":"Slack"},{"name":"Jira"},{"name":"Unbounce"},{"name":"Shopify"},{"name":"AWS"},{"name":"Microsoft Azure"},{"name":"Snowflake"},{"name":"Asana"},{"name":"Linear"},{"name":"Trello"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Microsoft Copilot"},{"name":"Dust","native":true,"category":"ai"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free: 2M events/month forever","features":["AI Agents and MCP","Basic Product Analytics","Cohort syncs (one-time)","2000 AI feedback records/month","10K monthly session replays","Limited Experiments, Guides & Surveys","500 active AI Visibility prompts","Amplitude AI","Session Replay","Experimentation","Guides and Surveys","Activation"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Forever free tier with 2M events/month","contactSales":false,"includedLimits":{"events":"2M/month"}},{"free":false,"name":"Plus","summary":"Plus: 2M free + usage-based, up to 70M events/month","features":["First 2M events/month free","Custom events and formulas","Scale up to 70M events/month","20 Behavioral cohorts","Alerts","Heatmaps","1000 active AI Visibility prompts","2-year data retention"],"description":"Small teams finding product-market fit. 2M free events + usage-based pricing.","contactSales":false,"includedLimits":{"events":"Up to 70M/month"}},{"free":false,"name":"Growth","summary":"Growth: Custom event-based pricing","features":["Advanced Behavioral Exploration","Currency conversion","Monitoring and Alerts","20K monthly session replays","2500 active AI Visibility prompts","SSO & Project Permissions"],"description":"Businesses looking to scale with custom event-based pricing","contactSales":true},{"free":false,"name":"Enterprise","summary":"Enterprise: Contact sales","description":"For larger enterprises","contactSales":true}],"summary":"Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://amplitude.com","retrievedAt":"2026-08-05T13:21:37.376Z","billingPeriods":["month"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","description":"Includes heatmaps, session replay, surveys, error monitoring, funnels, and 10+ integrations","contactSales":false,"includedLimits":{"sessions_per_month":"200k"}}],"summary":"Free plan with 200k sessions/month. Growth plan available with 15-day trial.","freeTier":true,"sourceUrl":"https://www.hotjar.com/pricing-csq/","retrievedAt":"2026-09-04T13:33:09.449Z","freeTrialDays":15}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"EU-US Data Privacy Framework","status":"active","auditor":"U.S. Department of Commerce"}]` | - |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |
| security.trust_center | https://amplitude.com/amplitude-security-and-privacy | - |

## Capabilities (Product Analytics Software)

| Capability | Amplitude | Hotjar |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✓ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | ✓ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T21:25:33.233Z. "-" = undocumented, not absent.*