Amplitude vs FullStory
No clear leader: Amplitude (47.8) and FullStory (43.4) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Amplitude
Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations.
FullStory
A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Amplitude
Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.
- FreeFree
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one-time)
- 2000 AI feedback records/month
- 10K monthly session replays
- +7 more
- PlusPlus: 2M free + usage-based, up to 70M events/month
- First 2M events/month free
- Custom events and formulas
- Scale up to 70M events/month
- 20 Behavioral cohorts
- Alerts
- +3 more
- GrowthContact sales
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2500 active AI Visibility prompts
- +1 more
- EnterpriseContact sales
FullStory
- BusinessContact sales
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- +6 more
- AdvancedContact sales
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- +6 more
- EnterpriseContact sales
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- +6 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Amplitude
- Hightouch
- Snowflake
- Google BigQuery
- Amazon Redshift
- Databricks
- Postgres
- HubSpot
- Claude
- Cursor
FullStory
Not documented yet.
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.