Comparison

Amplitude vs FullStory

No clear leader: Amplitude (47.8) and FullStory (43.4) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Amplitude48
FullStory43
Score
Vioscale score
Amplitude48 / 100medium · 73%
FullStory43 / 100low · 45%
Pricing
Free tier
Amplitude
FullStory
Model
Amplitudefree
FullStoryquote
Price level
Amplitudefree
FullStoryunknown
Transparent
Amplitude
FullStory
Integrations
Count
Amplitude9
FullStory
Security
Disclosure policy
Amplitude
FullStory
Gdpr
Amplitude
FullStory
Hipaa
Amplitude
FullStory
Iso27001
Amplitude
FullStory
Soc2
Amplitude
FullStory
Reliability
Status page
Amplitude
FullStory
Market
Availability
FullStory

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Core
Analytics scope
AmplitudeProduct analytics
FullStoryProduct analytics
Capture
Autocapture (no-code event capture)
Amplitude
FullStory
Analyses
Funnels
Amplitude
FullStory
Retention / cohort analysis
Amplitude-
FullStory
Paths / user journeys
Amplitude-
FullStory
Session replay
Amplitude
FullStory
Experimentation
A/B testing & experimentation
Amplitude
FullStory
Feature flags built-in
Amplitude
FullStory
Data
Warehouse-native / BYODB
Amplitude
FullStory
Deployment
Self-hostable / OSS core
Amplitude-
FullStory
Pricing
Free tier
Amplitude
FullStory
Compliance
EU data residency option
Amplitude
FullStory
SDKs
Server-side + mobile SDK coverage
Amplitude
FullStory

What each one is

The product in its own terms, so the numbers below have context.

Amplitude

Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations.

Independently observed

FullStory

A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Amplitude

Usage-basedFree tier

Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.

  • FreeFree
    • AI Agents and MCP
    • Basic Product Analytics
    • Cohort syncs (one-time)
    • 2000 AI feedback records/month
    • 10K monthly session replays
    • +7 more
  • PlusPlus: 2M free + usage-based, up to 70M events/month
    • First 2M events/month free
    • Custom events and formulas
    • Scale up to 70M events/month
    • 20 Behavioral cohorts
    • Alerts
    • +3 more
  • GrowthContact sales
    • Advanced Behavioral Exploration
    • Currency conversion
    • Monitoring and Alerts
    • 20K monthly session replays
    • 2500 active AI Visibility prompts
    • +1 more
  • EnterpriseContact sales
as of verify ↗

FullStory

Subscription
  • BusinessContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • AdvancedContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • EnterpriseContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Amplitude
FullStory
iOS
Amplitude
FullStory
Android
Amplitude
FullStory
CLI
Amplitude
FullStory
Deployment
Cloud / SaaS
Amplitude
FullStory

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Amplitude

9 total
  • Hightouch
  • Snowflake
  • Google BigQuery
  • Amazon Redshift
  • Databricks
  • Postgres
  • HubSpot
  • Claude
  • Cursor
Independently observed

FullStory

Not documented yet.

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.