Comparison

Amplitude vs FullStory

No clear leader: Amplitude (45.4) and FullStory (42.7) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Amplitude45
FullStory43
Score
vioscaleAI score
Amplitude45 / 100medium · 71%
FullStory43 / 100medium · 55%
Pricing
Free tier
Amplitude✓
FullStory✗
Model
Amplitudefreemium
FullStoryquote
Price level
Amplitudelow
FullStoryunknown
Transparent
Amplitude✗
FullStory✗
Integrations
Count
Amplitude7
FullStory2
Security
Disclosure policy
Amplitude✓
FullStory✓
Gdpr
Amplitude✓
FullStory✓
Hipaa
Amplitude✓
FullStory–
Iso27001
Amplitude–
FullStory✓
Soc2
Amplitude–
FullStory✓
Reliability
Status page
Amplitude✓
FullStory✓
Market
Availability
FullStory–
Content
Faq
Amplitude6 items
FullStory5 items

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Core
Analytics scope
AmplitudeProduct analytics
FullStoryProduct analytics
Capture
Autocapture (no-code event capture)
Amplitude✓
FullStory✓
Analyses
Funnels
Amplitude✓
FullStory✓
Retention / cohort analysis
Amplitude✓
FullStory✗
Paths / user journeys
Amplitude✓
FullStory✓
Session replay
Amplitude✓
FullStory✓
Experimentation
A/B testing & experimentation
Amplitude✓
FullStory✓
Feature flags built-in
Amplitude✓
FullStory✗
Data
Warehouse-native / BYODB
Amplitude✓
FullStory✓
Deployment
Self-hostable / OSS core
Amplitude-
FullStory✗
Pricing
Free tier
Amplitude✓
FullStory✗
Compliance
EU data residency option
Amplitude✗
FullStory✗
SDKs
Server-side + mobile SDK coverage
Amplitude✓
FullStory✓

What each one is

The product in its own terms, so the numbers below have context.

Amplitude

A product analytics platform that helps product teams investigate user behavior, track key metrics like retention and funnels, and make data-driven decisions. It emphasizes privacy-by-design with built-in compliance controls for GDPR, CCPA, and HIPAA, and includes an AI assistant that can pull context from your other tools.

Independently observed

FullStory

Fullstory records user interactions on websites and apps, analyzes them with AI assistance, and presents findings through visualizations and session records to help teams identify and fix experience problems.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Amplitude

Usage-basedFree tier

Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.

  • FreeFree
    • AI Agents and MCP
    • Basic Product Analytics
    • Cohort syncs (one-time)
    • 2000 AI feedback records/month
    • 10K monthly session replays
    • +7 more
  • PlusPlus: 2M free + usage-based, up to 70M events/month
    • First 2M events/month free
    • Custom events and formulas
    • Scale up to 70M events/month
    • 20 Behavioral cohorts
    • Alerts
    • +3 more
  • GrowthContact sales
    • Advanced Behavioral Exploration
    • Currency conversion
    • Monitoring and Alerts
    • 20K monthly session replays
    • 2500 active AI Visibility prompts
    • +1 more
  • EnterpriseContact sales
as of verify ↗

FullStory

Subscription
  • BusinessContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • AdvancedContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • EnterpriseContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Amplitude✓
FullStory✓
iOS
Amplitude✓
FullStory✗
Android
Amplitude✓
FullStory✗
CLI
Amplitude✓
FullStory✗
Deployment
Cloud / SaaS
Amplitude✓
FullStory✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Google BigQuery

Amplitude

18 total - 17 not shared
  • Hightouch
  • Snowflake
  • Amazon Redshift
  • Databricks
  • Postgres
  • HubSpot
  • Claude
  • Cursor
  • Google Ads
  • Facebook Ads
  • Jira
  • Confluence
  • Linear
  • Notion
  • Slack
  • GitHub
  • Atlassian
Independently observed

FullStory

2 total - 1 not shared
  • Google Analytics
Independently observed
Still deciding?

Amplitude or FullStory: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.