# Amplitude vs FullStory

| Attribute | Amplitude | FullStory |
|---|---|---|
| **vioscaleAI score** | 45.4 (71% (medium)) | 42.7 (55% (medium)) |
| content.faq | `[{"answer":"Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations. It is indexed under Product Analytics Software.","source":"https://amplitude.com","question":"What is Amplitude?","confidence":0.6},{"answer":"Amplitude offers a free tier, so you can start without paying. Paid plans are also available: Free, Plus, Growth and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://amplitude.com","question":"Is Amplitude free?","confidence":0.6},{"answer":"Amplitude supports the web, iOS, Android and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://amplitude.com","question":"What platforms does Amplitude support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Amplitude, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://amplitude.com","question":"Can Amplitude be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Amplitude, including Hightouch, Snowflake, Google BigQuery, Amazon Redshift, Databricks, Postgres, HubSpot and Claude, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://amplitude.com","question":"What does Amplitude integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Amplitude. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Amplitude not holding them. Always confirm compliance directly before you rely on it.","source":"https://amplitude.com/blog/ai-impact-customer-privacy-legal-compliance","question":"What security certifications does Amplitude have?","confidence":0.7}]` | `[{"answer":"FullStory is an analytics tool that helps teams understand user behavior by recording and replaying user sessions and automatically capturing interactions on their websites. It provides session replay capabilities and APIs for integrating with other tools. It is indexed under Product Analytics Software.","source":"https://www.fullstory.com","question":"What is FullStory?","confidence":0.6},{"answer":"FullStory does not publish its prices. Pricing is quoted on request, across 3 plans (Business, Advanced and Enterprise), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.fullstory.com","question":"How much does FullStory cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to FullStory. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.fullstory.com","question":"What platforms does FullStory support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for FullStory, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.fullstory.com","question":"Can FullStory be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for FullStory. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as FullStory not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/","question":"What security certifications does FullStory have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A product analytics platform that helps product teams investigate user behavior, track key metrics like retention and funnels, and make data-driven decisions. It emphasizes privacy-by-design with built-in compliance controls for GDPR, CCPA, and HIPAA, and includes an AI assistant that can pull context from your other tools. | Fullstory records user interactions on websites and apps, analyzes them with AI assistance, and presents findings through visualizations and session records to help teams identify and fix experience problems. |
| features.capabilities | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"feature_flags":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"hosting":"cloud","free_tier":false,"ab_testing":true,"api_access":true,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":true,"eu_data_residency":false}` |
| integrations.count | 7 | 2 |
| integrations.list | `[{"name":"Hightouch"},{"name":"Snowflake"},{"name":"Google BigQuery"},{"name":"Amazon Redshift"},{"name":"Databricks"},{"name":"Postgres"},{"name":"HubSpot"},{"name":"Claude"},{"name":"Cursor"},{"name":"Google Ads","category":"ad_network"},{"name":"Facebook Ads","category":"ad_network"},{"name":"Jira","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Confluence","native":true,"category":"documentation","direction":"inbound"},{"name":"Linear","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Notion","native":true,"category":"documentation","direction":"inbound"},{"name":"Slack","native":true,"category":"chat","direction":"bidirectional"},{"name":"GitHub","native":true,"category":"version_control","direction":"inbound"},{"name":"Atlassian","native":true,"category":"project_management","direction":"bidirectional"}]` | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"direction":"outbound"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"cli":true,"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free: 2M events/month forever","features":["AI Agents and MCP","Basic Product Analytics","Cohort syncs (one-time)","2000 AI feedback records/month","10K monthly session replays","Limited Experiments, Guides & Surveys","500 active AI Visibility prompts","Amplitude AI","Session Replay","Experimentation","Guides and Surveys","Activation"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Forever free tier with 2M events/month","contactSales":false,"includedLimits":{"events":"2M/month"}},{"free":false,"name":"Plus","summary":"Plus: 2M free + usage-based, up to 70M events/month","features":["First 2M events/month free","Custom events and formulas","Scale up to 70M events/month","20 Behavioral cohorts","Alerts","Heatmaps","1000 active AI Visibility prompts","2-year data retention"],"description":"Small teams finding product-market fit. 2M free events + usage-based pricing.","contactSales":false,"includedLimits":{"events":"Up to 70M/month"}},{"free":false,"name":"Growth","summary":"Growth: Custom event-based pricing","features":["Advanced Behavioral Exploration","Currency conversion","Monitoring and Alerts","20K monthly session replays","2500 active AI Visibility prompts","SSO & Project Permissions"],"description":"Businesses looking to scale with custom event-based pricing","contactSales":true},{"free":false,"name":"Enterprise","summary":"Enterprise: Contact sales","description":"For larger enterprises","contactSales":true}],"summary":"Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://amplitude.com","retrievedAt":"2026-08-05T13:21:37.376Z","billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | quote |
| pricing.price_level | low | unknown |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"EU-US Data Privacy Framework","status":"active","auditor":"U.S. Department of Commerce"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active","auditor":"KirkpatrickPrice","evidenceUrl":"https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/"},{"name":"ISO 27001","status":"expired","validUntil":"2022-12-31"},{"name":"SOC 3","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |
| security.trust_center | https://amplitude.com/amplitude-security-and-privacy | https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/ |

## Capabilities (Product Analytics Software)

| Capability | Amplitude | FullStory |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✓ | ✗ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | ✓ | ✗ |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✗ |
| **Compliance** |  |  |
| EU data residency option | ✗ | ✗ |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T20:16:22.954Z. "-" = undocumented, not absent.*