ActiveCampaign vs Mautic
On the evidence we track, ActiveCampaign leads this comparison with a composite score of 62/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
ActiveCampaign
LeaderAn all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management.
Mautic
A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
ActiveCampaign
LeaderSubscription based on contact list size. 14-day free trial available.
- Pro-
- Enterprise-
Mautic
Free open source base. ELTS and corporate membership available with regional tiering (Tier 1 pricing shown; Tier 2 and 3 for other regions not transparent).
- ELTS (Extended Long-Term Support) - Tier 1$2,000 per instance per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)
- Security patches and updates
- Corporate Membership - Tier 1$1,200 per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)
- Member directory listing
- Governance participation
- Promotional opportunities
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
ActiveCampaign
Leader- WooCommerce
- HubSpot
- Zoho CRM
- Zoho Inventory
- Zendesk
- Freshdesk
- LiveChat
- TradeGecko
- Cin7
- UPS
- FedEx
- ShipStation
- Stripe
- Zapier
- Yoast
- ChatGPT
- Claude
Mautic
- Pipedrive
- REST API
- Webhooks
- CRM systems
ActiveCampaign or Mautic: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.