ActiveCampaign vs Mautic
On the evidence we track, ActiveCampaign leads this comparison with a composite score of 62/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
ActiveCampaign
LeaderA subscription-based automation service for creating and managing personalized customer communications across email, SMS, WhatsApp, and other channels. Features include visual workflow builders, behavioral personalization, and integrations with 1,000+ third-party applications.
Mautic
A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
ActiveCampaign
LeaderSubscription pricing based on contact list size with flexible bands. Free 30-day trial. Money-back guarantee.
- Starter-
- Email marketing
- Basic automation
- Plus-
- Segmentation
- Unlimited automation actions
- Landing pages
- Pro-
- Personalization
- A/B testing
- Predictive content
- Enterprise-
- SSO
- Uptime SLAs
- Dedicated support
Mautic
Free community version; ELTS from $500–$2,000/year depending on region; regional pricing for accessibility.
- Community (Free)Free
- Campaign builder
- Contact management
- Email sending
- Segments
- Landing pages
- +1 more
- Extended Long-Term Support (ELTS) - Tier 1$2000/yr
- Security patches for older versions
- Community instance coverage
- Extended Long-Term Support (ELTS) - Tier 2$1000/yr
- Extended Long-Term Support (ELTS) - Tier 3$500/yr
- Corporate Membership - Tier 1$1200/yr
- Project visibility
- Governance participation
- Member directory listing
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
ActiveCampaign
Leader- WooCommerce
- Salesforce
- HubSpot
Mautic
- Pipedrive
- REST API
- Webhooks
- CRM systems
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.