# ActiveCampaign vs Mautic

**Leader by vioscaleAI score:** ActiveCampaign

| Attribute | ActiveCampaign | Mautic |
|---|---|---|
| **vioscaleAI score** | 62.1 (60% (medium)) | 49.3 (76% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 3 |
| adoption.github_stars | - | 10,700 |
| content.faq | `[{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}]` | `[{"answer":"A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. It is indexed under Marketing Automation Software.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What is Mautic?","confidence":0.6},{"answer":"Mautic offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Is Mautic free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Mautic. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What platforms does Mautic support?","confidence":0.6},{"answer":"Yes. Mautic can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Can Mautic be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for Mautic, including Pipedrive, REST API, Webhooks and CRM systems. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What does Mautic integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Mautic. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Mautic not holding them. Always confirm compliance directly before you rely on it.","source":"https://mautic.org/security/reporting-a-security-issue/","question":"What security certifications does Mautic have?","confidence":0.7},{"answer":"Mautic is available worldwide. Its primary markets are the United States, the United Kingdom and the EU.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Where is Mautic available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | An all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management. | A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. |
| features.capabilities | `{"free_tier":true,"ab_testing":true,"ai_features":true,"lead_scoring":true,"multichannel":true,"pricing_unit":"records","self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":true,"ab_testing":true,"built_in_cdp":true,"multichannel":true,"self_hostable":true,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 1,000 | 4 |
| integrations.list | `[{"name":"WooCommerce"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Zoho CRM","category":"crm"},{"name":"Zoho Inventory","category":"inventory"},{"name":"Zendesk","category":"support"},{"name":"Freshdesk","category":"support"},{"name":"LiveChat","category":"chat"},{"name":"TradeGecko","category":"inventory"},{"name":"Cin7","category":"inventory"},{"name":"UPS","category":"shipping"},{"name":"FedEx","category":"shipping"},{"name":"ShipStation","category":"shipping"},{"name":"Stripe","category":"payments"},{"name":"Zapier","category":"integration"},{"name":"Yoast","category":"seo"},{"name":"ChatGPT","native":true,"direction":"outbound"},{"name":"Claude","native":true,"direction":"outbound"}]` | `[{"name":"Pipedrive"},{"name":"REST API"},{"name":"Webhooks"},{"name":"CRM systems"},{"name":"Salesforce","native":true,"category":"crm"}]` |
| language.primary | - | PHP |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":["US","GB","CA","AU","NZ","SG","HK","JP","KR"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro"},{"free":false,"name":"Enterprise"}],"summary":"Subscription based on contact list size. 14-day free trial available.","freeTier":true,"sourceUrl":"https://www.activecampaign.com/blog/activecampaign-pricing-myths-debunked","retrievedAt":"2026-09-03T17:58:22.985Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":false,"name":"ELTS (Extended Long-Term Support) - Tier 1","summary":"$2,000 per instance per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)","features":["Security patches and updates"],"commitment":"annual","components":[{"kind":"one_time","amount":2000,"currency":"USD"}],"description":"Extended security support for Mautic instances beyond standard maintenance release cycle","contactSales":false},{"free":false,"name":"Corporate Membership - Tier 1","summary":"$1,200 per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)","features":["Member directory listing","Governance participation","Promotional opportunities"],"commitment":"annual","components":[{"kind":"fixed","amount":1200,"period":"year","currency":"USD"}],"description":"Membership supporting Mautic development with visibility in member directory, governance participation, and promotional opportunities","contactSales":false}],"summary":"Free open source base. ELTS and corporate membership available with regional tiering (Tier 1 pricing shown; Tier 2 and 3 for other regions not transparent).","currency":"USD","freeTier":true,"sourceUrl":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","retrievedAt":"2026-10-05T11:08:54.557Z","startingPrice":{"amount":1200,"period":"year","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | high |
| pricing.starting_price | - | `{"amount":1200,"currency":"USD"}` |
| pricing.transparent | yes | no |
| release.cadence_days | - | 17 |
| release.history | - | `[{"url":"https://github.com/mautic/mautic/releases/tag/7.2.1","date":"2026-09-23T13:55:48Z","type":"stable","version":"7.2.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0","date":"2026-09-02T17:13:55Z","type":"stable","version":"7.2.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.3","date":"2026-07-07T14:49:18Z","type":"stable","version":"7.1.3"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0-rc","date":"2026-06-02T17:00:52Z","type":"prerelease","version":"7.2.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.2","date":"2026-05-28T16:27:32Z","type":"stable","version":"7.1.2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.9","date":"2026-05-28T16:26:29Z","type":"stable","version":"6.0.9"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.11","date":"2026-05-28T16:25:48Z","type":"stable","version":"5.2.11"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.1","date":"2026-05-04T11:30:30Z","type":"stable","version":"7.1.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0","date":"2026-04-24T06:17:59Z","type":"stable","version":"7.1.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.2","date":"2026-04-06T14:53:22Z","type":"stable","version":"7.0.2"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0-rc","date":"2026-03-06T15:23:42Z","type":"prerelease","version":"7.1.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.1","date":"2026-02-24T14:52:23Z","type":"stable","version":"7.0.1"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.8","date":"2026-02-24T14:52:10Z","type":"stable","version":"6.0.8"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.10","date":"2026-02-24T13:35:06Z","type":"stable","version":"5.2.10"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0","date":"2026-01-20T16:50:31Z","type":"stable","version":"7.0.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc2","date":"2025-12-10T12:35:14Z","type":"prerelease","version":"7.0.0-rc2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.7","date":"2025-12-02T16:59:40Z","type":"stable","version":"6.0.7"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.9","date":"2025-12-02T16:59:23Z","type":"stable","version":"5.2.9"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc","date":"2025-11-11T15:56:32Z","type":"prerelease","version":"7.0.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-beta","date":"2025-10-20T13:55:59Z","type":"prerelease","version":"7.0.0-beta"}]` |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.scorecard | - | 7 |
| security.soc2 | yes | - |
| security.trust_center | https://www.activecampaign.com/blog/how-activecampaign-makes-gdpr-compliance-easy-for-marketers | https://mautic.org/blog/security-release-all-versions-mautic-prior-2-16-5-and-3-2-4 |
| security.vulnerabilities | - | `{"count":57,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=mautic%2Fcore&per_page=100","last_12m":9,"max_severity":"CRITICAL"}` |

## Capabilities (Marketing Automation Software)

| Capability | ActiveCampaign | Mautic |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✓ |
| Free tier | ✓ | ✓ |
| Pricing unit | Database records | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✓ | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | - | - |
| **Integrations** |  |  |
| Native CRM sync | ✓ | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | - | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | - |

*Source: vioscaleAI. Generated 2026-10-16T19:28:38.094Z. "-" = undocumented, not absent.*