ActiveCampaign vs Chatwoot
No clear leader: Chatwoot (66.4) and ActiveCampaign (62.1) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Features
The capabilities each product documents. These tools do not share a category taxonomy, so this aligns what each vendor states rather than a normalised feature set.
| Feature | ActiveCampaign | Chatwoot |
|---|---|---|
| Ab testing | ✓ | - |
| Ai agent | - | ✓ |
| Ai features | ✓ | - |
| Api access | - | ✓ |
| Automation macros | - | ✓ |
| Free tier | ✓ | ✓ |
| Hosting | - | both |
| Knowledge base | - | ✓ |
| Lead scoring | ✓ | - |
| Lifecycle focus | both | - |
| Live chat | - | ✓ |
| Multichannel | ✓ | - |
| Native crm sync | ✓ | - |
| Omnichannel | - | ✓ |
| Onsite personalisation | ✓ | - |
| Pricing unit | records | - |
| Reporting dashboards | - | ✓ |
| Self hostable | ✗ | - |
| Shared inbox | - | ✓ |
| Sla routing | - | ✓ |
| Sso scim | - | ✓ |
| Ticketing | - | ✓ |
| Transparent pricing | ✓ | - |
| Visual journey builder | ✓ | - |
| Voice telephony | - | ✓ |
What each one is
The product in its own terms, so the numbers below have context.
ActiveCampaign
An all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management.
Chatwoot
Consolidates customer conversations from email, chat, social media, and phone into one dashboard, with AI-powered reply suggestions, automated workflows, and a self-service knowledge base to help teams respond faster.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
ActiveCampaign
Subscription based on contact list size. 14-day free trial available.
- Pro-
- Enterprise-
Chatwoot
From free to $99/agent/month. 15-day free trial. Paid plans include Captain AI credits.
- HackerFree
- Live chat
- Voice
- Facebook Messenger
- +5 more
- Startups$19/agent/month
- All channels
- Captain AI
- Automation rules
- Teams
- SSO/SAML
- +5 more
- Business$39/agent/month, 2-year data retention
- All channels
- Captain AI
- Automation rules
- Teams
- SSO/SAML
- +6 more
- EnterpriseContact sales
- All channels
- Captain AI
- Automation rules
- Teams
- SSO/SAML
- +7 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
ActiveCampaign
- WooCommerce
- Salesforce
- HubSpot
- Zoho CRM
- Zoho Inventory
- Zendesk
- Freshdesk
- LiveChat
- TradeGecko
- Cin7
- UPS
- FedEx
- ShipStation
- Stripe
- Zapier
- Yoast
- ChatGPT
- Claude
Chatwoot
- Slack
- Webhooks
- Dialogflow
- Rasa
- Twilio
- WhatsApp Business
- Facebook Messenger
- TikTok
- Telegram
- LINE
- X/Twitter
- Email (IMAP/SMTP)
- SMS
- Shopify
- Linear
- Google Translate
- Cloudflare RealtimeKit
- REST API
- X (Twitter)
- +2 more
ActiveCampaign or Chatwoot: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.