Salesforce Personalization
A machine-learning platform that tailors content and recommendations to each individual customer in real time across channels
- Vendor
- Salesforce
- Also known as
- salesforce-personalization
Available worldwide · Popular in: US
What is Salesforce Personalization?
Uses machine learning to analyze visitor behavior and intent in real time, automatically adapting content and product recommendations for each person across web, mobile, email, and agent touchpoints. Delivers individualized experiences based on actual customer actions rather than serving identical content to audience segments.
Salesforce Personalization pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $25/user/month. 30-day free trial. Annual contracts for most editions. Transaction fees apply.
Starter Suite
Lead, account, contact, and opportunity management with dynamic email marketing and basic sales flows
- Lead and Account Management
- Dynamic Email Marketing and Analytics
- Built-in Sales Flows and Lead Routing
- Connected Slack Conversations
Pro Suite
Enhanced marketing, sales, service, and commerce tools with real-time chat and greater customization
- Everything in Starter
- Enhanced Real-Time Chat
- Greater Customization and Automation
- Sales Quoting and Forecasting
Service Cloud - Enterprise
Contact salesFull service management with case handling, Slack integration, and advanced customization
- Case Management
- Slack Business+ with Slackbot
- Web and Email Case Capture
- Case Escalation Rules and Queues
- Customizable Reports and Dashboards
Service Cloud - Unlimited
Contact salesAI-powered service with advanced channels, data protection, and customer insights
- Premier Success Plan
- Full Sandbox and Backup & Recover
- Data protection and detection features
Agentforce 1 Service
Contact salesComplete AI-powered service platform with contact center, workforce management, and unmetered agent access
- Full AI Suite
- Contact Center
- Workforce Engagement Management
- Quality Management
- IT Service Management
- Knowledge Management
Add-ons
- Incident Management$75/mo
- Additional Web Services features$25/mo
What Salesforce Personalization does
The capabilities that matter for personalization engines, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Rule based audience segmentation targeting
- -
- Machine learning product recommendation engine
- ✓
- Weather and geolocation based triggers
- -
- Omnichannel web mobile email sync
- ✓
- Real time open time email personalization
- ✓
- Ab variant split testing engine
- -
- Segment mparticle cdp audience sync
- -
- Salesforce commerce magento sync
- -
- Klaviyo iterable email sync
- -
- SOC2 type ii
- ✓
- ISO 27001
- ✓
Platform & deployment
Independently observed- iOS
- Web
- Android
- Cloud / SaaS
Integrations (13)
Independently observed- Slack⇄•
- Gmail←•
- Outlook←•
- WhatsApp⇄•
- SMS⇄•
- MuleSoft
- Stripe
- Data 360
- Marketing Cloud
- Salesforce Customer 360
- Salesforce Agentforce•
- Salesforce Data 360•
- Salesforce Marketing Cloud•
Salesforce Personalization FAQ
Common questions about Salesforce Personalization, answered from independent, dated evidence.
What is Salesforce Personalization?
Salesforce Service Cloud is a customer relationship management solution that enables businesses to manage support cases, unify interactions across phone, web, email, and digital channels, and resolve customer issues with AI assistance. The platform includes data privacy and security tools for protecting sensitive information and maintaining regulatory compliance. It is indexed under Personalization Engines.
How much does Salesforce Personalization cost?
Salesforce Personalization is a paid product; published pricing starts at $25 per month. It is sold across 5 plans (Starter Suite, Pro Suite, Service Cloud - Enterprise and Service Cloud - Unlimited). There is no free tier. Pricing changes often, so verify at source before relying on it.
What platforms does Salesforce Personalization support?
We have confirmed browser-based access to Salesforce Personalization. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Can Salesforce Personalization be self-hosted?
We have only confirmed a cloud / SaaS deployment for Salesforce Personalization, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
What does Salesforce Personalization integrate with?
We have confirmed 10 integrations for Salesforce Personalization, including Data 360, Marketing Cloud, Salesforce Customer 360, Slack, Gmail, Outlook, WhatsApp and SMS, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
What security certifications does Salesforce Personalization have?
We have independently confirmed HIPAA and GDPR for Salesforce Personalization. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Salesforce Personalization not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.salesforce.com/platform/data-privacy-compliance/
Where is Salesforce Personalization available?
Salesforce Personalization is available worldwide. Its primary market is the United States.
Salesforce Personalization alternatives
Other personalization engines we track, ranked by the same independent score.
- RecombeeAI-powered real-time personalization engine for product and content recommendationslow · 42%
- NostoAI-powered ecommerce personalization platformlow · 8%
- BarillianceCustomer segmentation and personalization platform for eCommerce pricing optimizationlow · 7%
- SegmentifyA real-time customer engagement platform for personalized eCommerce experienceslow · 35%
- BloomreachAI-powered platform that personalizes customer experiences and product recommendations across email and multiple channelslow · 33%
Compare Salesforce Personalization
Side by side against other personalization engines, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Salesforce Personalization, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 80 | 0.12 | 9.8 | ✓ |
| Capabilities | 75 | 0.04 | 2.8 | ✓ |
| Price level | 50 | 0.04 | 2.1 | ✓ |
| Integrations | 26 | 0.04 | 1.2 | ✓ |
| Pricing transparency | 20 | 0.05 | 1.1 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 7 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Iso 27001, Soc2 type ii, Omnichannel web mobile email sync, Real time open time email personalization, Machine learning product recommendation engine | mediumsource · 2026-09-28 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 7 | mediumsource · 2026-09-05 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-09-05 · 50% |
Pricing
Security
Is Salesforce Personalization the right choice for you?
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