Magic
User authentication and wallet-management backend for mobile and web applications
- Also known as
- magic
Available worldwide · Popular in: US
What is Magic?
A cloud platform that integrates passwordless user login and digital asset storage into applications, supporting web browsers and mobile devices, with multiple authentication methods and security features like multi-factor authentication and key management.
Magic pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free Developer plan with usage-based pricing, Startup $99/month, or custom Enterprise pricing
Developer
FreeFor individual builders
- monthly_signatures
- 50,000
- monthly_active_wallets
- 1,000
- Email, SMS, Social, External Wallet Logins
- Wallet UI Widgets
- Token Gating
- Fiat On-Ramp
- Email & Community Support
Startup
For early-stage teams
- team_seats
- 5
- monthly_signatures
- 50,000
- monthly_active_wallets
- 2,500
- All Developer features
- Auth & Wallets
- Multi-Factor Auth
- Session Management
- Login Data Export
- Prioritized Support
- Up to 5 Team Seats
Enterprise
Contact salesFor large organizations with specific needs. Define your Monthly Active Wallets and design a plan that meets your unique needs and can scale alongside your operations.
- Server Wallets (Core and Express)
- Authentication
- Dedicated Team Support
- MFA w/ Authenticator Apps
- Priority Support (<24hr response time)
- Additional Team Seats
- Custom Email Provider (SMTP)
- Custom Email Templates
- White-labeled Wallet Widget UI
- Whiteglabel Support
- Advanced MFA (SMS, WebAuthn, Threat Based, Step-Up)
- Dedicated Slack channel
- Custom SLAs
- Onboarding Support
What Magic does
The capabilities that matter for passwordless auth, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Deployment model
- Developer API SDK
- Fido2 passkeys support
- ✓
- Email magic links
- ✓
- SMS whatsapp OTP
- ✓
- Cross device passkey sync
- -
- Conditional UI autofill
- -
- Device tpm biometric binding
- -
- Visual drag and drop flow builder
- -
- React nextjs native sdks
- ✓
- Mobile ios android biometrics
- -
- SOC2 type ii
- ✓
- ISO 27001
- ✓
- Pricing model
- Per mau monthly
Platform & deployment
Independently observed- iOS
- Web
- Android
- Cloud / SaaS
Integrations (3)
Independently observed- Auth0
- Firebase
- NextAuth
Magic FAQ
Common questions about Magic, answered from independent, dated evidence.
What is Magic?
A backend service providing SDKs for web, iOS, Android, and React Native that enables developers to integrate user-controlled wallets and password-free authentication into their applications. The platform has facilitated over 30 million wallet creations. It is indexed under Passwordless Auth.
Source: https://magic.link
Is Magic free?
Magic offers a free tier, so you can start without paying. Paid plans start at $0.04 per additional_monthly_active_wallet per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.
Source: https://magic.link/pricing
What platforms does Magic support?
Magic supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.
Source: https://magic.link
Can Magic be self-hosted?
Yes. Magic can be deployed cloud / SaaS, hybrid and self-hosted, so it does not have to run on the vendor's infrastructure.
Source: https://magic.link/pricing
What does Magic integrate with?
We have confirmed 3 integrations for Magic, including Auth0, Firebase and NextAuth. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://magic.link/pricing
What security certifications does Magic have?
We have independently confirmed SOC 2, ISO 27001 and GDPR for Magic. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Magic not holding them. Always confirm compliance directly before you rely on it.
Source: https://magic.link/pricing
Where is Magic available?
Magic is available worldwide. Its primary market is the United States. The vendor is headquartered in the United States.
Source: https://magic.link/pricing
Magic alternatives
Other passwordless auth we track, ranked by the same independent score.
- CorbadoPasskey-based authentication platform for enterprise identity teamslow · 34%
- HankoOpen-source authentication platform that adapts to your specific login and onboarding requirements with minimal configurationlow · 33%
- Beyond IdentityReplaces passwords with biometric-protected passkeys stored only on user devicesmedium · 64%
- Passage by 1PasswordA password manager that securely stores and auto-fills your passwords behind a single master passwordlow · 11%
Compare Magic
Side by side against other passwordless auth, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Magic, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 75 | 0.21 | 15.7 | ✓ |
| Pricing transparency | 100 | 0.05 | 5.2 | ✓ |
| Capabilities | 81 | 0.05 | 4.1 | ✓ |
| Price level | 25 | 0.04 | 1.1 | ✓ |
| Integrations | 17 | 0.05 | 0.9 | ✓ |
| Reliability | 0 | 0.09 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 7 items | mediumsource · 2026-09-10 · 62% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Iso 27001: Yes · Soc2 type ii: Yes · Pricing model: per_mau_monthly · Deployment model: developer_api_sdk · Sms whatsapp otp: Yes · Email magic links: Yes | mediumsource · 2026-10-12 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 3 | mediumsource · 2026-08-25 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-10-12 · 50% |
Pricing
Security
Is Magic the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Magic against the rest of the passwordless auth we index, using the same dated evidence weighted your way.
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