Magic

API infrastructure for building blockchain wallet and authentication systems into applications

Also known as: magic

Available worldwide · Popular in: US

What is Magic?

A developer platform providing SDKs and APIs to embed non-custodial wallet creation, user authentication via email or passkeys, and transaction signing capabilities into web and mobile applications with enterprise-grade security.

Independently observed

Magic pricing

Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.

Pricing as of 2026-08-25verify at live pricing ↗Independently observed

from $99/moHybridFree tier

Free tier available. Startup plan $99/month. Enterprise custom pricing.

Developer

Free

monthly

For individual builders

monthly_active_wallets: 1,000

Unlimited Signatures
Email, SMS, Social, External Wallet Logins
Wallet UI Widgets
Token Gating
Fiat On-Ramp
Email & Community Support

Startup

$99/month for up to 2,500 MAW; $0.04 per additional MAW

monthly · min 5 seats

For early-stage teams

team_seats: 5
monthly_active_wallets: 2,500

All Developer Features
Auth & Wallets
Multi-Factor Auth
Session Management
Login Data Export
Prioritized Support

Enterprise

Contact sales

For large organizations

Server Wallets (Core and Express)
Dedicated Team Support
MFA with Authenticator Apps
Custom Email Provider (SMTP)
Custom Email Templates
White-labeled Wallet Widget UI
Advanced MFA (SMS, WebAuthn, Threat Based, Step-Up)
Whiteglove Support

What Magic does

The capabilities that matter for passwordless auth, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.

Capabilities

Deployment model: Developer API SDK
Fido2 passkeys support: ✓
Email magic links: ✓
SMS whatsapp OTP: ✓
Cross device passkey sync: -
Conditional UI autofill: -
Device tpm biometric binding: -
Visual drag and drop flow builder: -
React nextjs native sdks: ✓
Mobile ios android biometrics: -
SOC2 type ii: ✓
ISO 27001: ✓
Pricing model: Per mau monthly

Independently observed

Platform & deployment

Independently observed

Platforms

iOS
Web
Android

Deployment

Cloud / SaaS
Hybrid
Self-hosted

Integrations (3)

Independently observed

Auth0
Firebase
NextAuth

Magic alternatives

Other passwordless auth we track, ranked by the same independent score.

All Magic alternatives, ranked →

Compare Magic

Side by side against other passwordless auth, attribute by attribute, with a source on every value.

Independent · unbought · dated

The Vioscale score: one lens on the evidence

Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Magic, not the verdict.

Balanced composite 67 / 100

medium · 54%updating

Signal contributions to the composite score
Signal	Score	Weight	Contribution	Evidence
Pricing transparency	100	0.08	8.4	✓
Security posture	75	0.07	5.5	✓
Capabilities	81	0.05	4.0	✓
Price level	25	0.05	1.3	✓
Integrations	17	0.04	0.7	✓
Reliability	0	0.07	0.0	-

Computed 2026-09-01. Re-weight it by intent, or see the full method.

All data & sourcesshow ↓

Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.

Features

Attribute	Value	Evidence
Capabilitiesfeatures.capabilities	Iso 27001: Yes · Soc2 type ii: Yes · Pricing model: per_mau_monthly · Deployment model: developer_api_sdk · Sms whatsapp otp: Yes · Email magic links: Yes	mediumsource · 2026-08-25 · 60%

Integrations

Attribute	Value	Evidence
Countintegrations.count	3	mediumsource · 2026-08-25 · 60%

Market

Attribute	Value	Evidence
Availabilitymarket.availability	HqCountry: US · PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: …	highsource · 2026-08-25 · 75%

Pricing

Attribute	Value	Evidence
Modelpricing.model	freemium	mediumsource · 2026-08-25 · 60%
Price levelpricing.price_level	high	mediumsource · 2026-08-25 · 60%
Free tierpricing.free_tier	Yes	mediumsource · 2026-08-25 · 60%
Starting pricepricing.starting_price	Amount: 99 · Currency: USD	mediumsource · 2026-08-25 · 60%
Transparentpricing.transparent	Yes	mediumsource · 2026-08-25 · 60%

Security

Attribute	Value	Evidence
Iso27001security.iso27001	Yes	mediumsource · 2026-08-25 · 60%
Soc2security.soc2	Yes	mediumsource · 2026-08-25 · 60%
Disclosure policysecurity.disclosure_policy	Yes	mediumsource · 2026-08-25 · 60%
Gdprsecurity.gdpr	Yes	highsource · 2026-08-25 · 75%