Boulevard
Appointment booking and customer management platform for beauty and wellness businesses
- Also known as
- boulevard
Available in: US · Popular in: US
What is Boulevard?
A software platform that provides appointment scheduling, online booking, POS payments, customer communication, and loyalty programs for salons, spas, medspas, and similar service businesses.
What Boulevard does
The capabilities that matter for salon spa management, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Online booking widget and instagram integration
- ✓
- Automated SMS email appointment reminders
- ✓
- Stylist commission and booth rent payroll
- ✗
- Chemical color formula history notes
- ✗
- POS checkout retail inventory and tips
- ✓
- Resource and room scheduling massage rooms
- ✓
- No show protection and cancellation fees
- ✗
- Loyalty points and gift card management
- ✓
- Med spa HIPAA compliance and EMR forms
- ✓
- SOC2 type ii
- ✗
- PCI DSS payment gateway compliance
- ✗
- Pricing model
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (3)
Independently observed- Affirm
- Klarna
Boulevard alternatives
Other salon spa management we track, ranked by the same independent score.
- Salon IrisCloud-based salon management that reduces administrative work and increases profitability through automationlow · 28%
- MangomintA comprehensive salon and spa management platform combining scheduling, booking, payments, and marketing automationlow · 22%
- DaySmart SalonCloud-based salon management software that centralizes scheduling, payments, and client communicationslow · 41%
- BookwickMulti-location appointment booking and staff scheduling system for salons and spaslow · 23%
Compare Boulevard
Side by side against other salon spa management, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Boulevard, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 81 | 0.05 | 4.0 | ✓ |
| Security posture | 40 | 0.07 | 2.9 | ✓ |
| Integrations | 17 | 0.04 | 0.7 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Pricing transparency | 0 | 0.08 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Med spa hipaa compliance and emr forms, Pos checkout retail inventory and tips, Loyalty points and gift card management, Automated sms email appointment reminders, Resource and room scheduling massage rooms, Online booking widget and instagram integration | mediumsource · 2026-08-25 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 3 | mediumsource · 2026-08-25 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: regional · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-25 · 75% |
Pricing
| Attribute | Value | Evidence |
|---|---|---|
| Model | commercial | mediumsource · 2026-08-23 · 60% |
Security
| Attribute | Value | Evidence |
|---|---|---|
| Soc2 | Yes | lowsource · 2026-08-23 · 48% |