Comparison

Serpstat vs Surfer SEO

On the evidence we track, Serpstat leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Serpstat63
Surfer SEO55
Score
vioscaleAI score
Serpstat63 / 100medium · 51%
Surfer SEO55 / 100medium · 57%
Pricing
Free tier
Serpstat✓
Surfer SEO✓
Model
Serpstatfreemium
Surfer SEOfreemium
Price level
Serpstathigh
Surfer SEOhigh
Starting price
Serpstat$129
Surfer SEO$82
Transparent
Serpstat✓
Surfer SEO✓
Integrations
Count
Serpstat6
Surfer SEO3
Security
Gdpr
Serpstat✓
Surfer SEO✓
Iso27001
Serpstat–
Surfer SEO✓
Content
Faq
Serpstat7 items
Surfer SEO7 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
SerpstatContact-sales
Surfer SEOTransparent
Free tier / free tool
Serpstat✓
Surfer SEO✓
Pricing model
SerpstatCredit-based
Surfer SEOFlat
Data
Backlink index
Serpstat✓
Surfer SEO✗
Keyword research database
Serpstat✓
Surfer SEO✓
Capability
Rank tracking
Serpstat✓
Surfer SEO✓
Technical site audit / crawler
Serpstat✓
Surfer SEO✓
Content optimisation (SERP-driven)
Serpstat✓
Surfer SEO✓
Competitor / SERP intelligence
Serpstat✓
Surfer SEO✓
Coverage
Local / mobile SERP support
Serpstat✓
Surfer SEO✓
Countries / locales covered
Serpstat230 countries
Surfer SEOGlobal
Integration
Public API
Serpstat✓
Surfer SEO✓
Search Console / GA4 integration
Serpstat✓
Surfer SEO✓
Deployment
Deployment
SerpstatCloud
Surfer SEOCloud

What each one is

The product in its own terms, so the numbers below have context.

Serpstat

Leader

A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels.

Independently observed

Surfer SEO

A platform for monitoring how AI models mention your brand, researching topics to establish authority, optimizing content for both traditional search and AI responses, and managing your visibility across ChatGPT, Gemini, and other AI systems.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Serpstat

Leader
from $129/moSubscriptionFree tier7-day trial

From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.

  • FreemiumFree
    • 10 searches per day for site, keyword, and backlink analysis
    • Limited tool access
  • Standard Paid Plans$129+/month with daily credit refresh and carryover
    • API access
    • Rank tracking
    • Keyword research
    • Site audit
    • AI content tools
    • +1 more
  • API PlanContact sales
    • Enhanced API request speeds
    • Increased request limits
    • Custom features
as of verify ↗

Surfer SEO

from $82/moSubscriptionFree tier

From $82/month. Free tier. Annual commitment saves up to $720.

  • FreeFree
    • AI visibility tracking
    • Brand knowledge base
    • MCP
  • Track AI Visibility$82/month billed annually; saves $156/year
    • Monitor visibility across ChatGPT, Gemini, AI Overviews
    • Plan, write, and track AI visibility
    • Brand knowledge base
    • MCP
  • Standard$99/month billed annually; saves $240/year
    • 360 documents
    • Integrations
    • 1-click content optimization
    • Team collaboration
    • Plagiarism checker
    • +1 more
  • Pro$182/month billed annually; saves $444/year
    • Everything in Standard
    • 5 brand spaces
    • 1-click internal linking
    • Content ideas and coverage gaps
    • Templates and custom voices
  • EnterpriseContact sales
    • Unlimited optimization
    • API access
    • Dedicated success manager
    • Advanced SERP analysis
    • SSO and enterprise security
    • +1 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Serpstat✓
Surfer SEO✓
CLI
Serpstat✓
Surfer SEO✗
Deployment
Cloud / SaaS
Serpstat✓
Surfer SEO✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Serpstat

Leader
6 total
  • Google Analytics
  • Google Search Console
  • OWOX
  • Serpstat Browser Extension
  • Serpstat MCP
  • LLM Brand Monitor
Independently observed

Surfer SEO

9 total
  • WordPress
  • Google Docs
  • Contentful
  • Zapier
  • Looker Studio
  • Google Sign-In
  • Jasper
  • Google Analytics 4
  • Google Ads
Independently observed
Still deciding?

Serpstat or Surfer SEO: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.