vioscale
Comparison

SE Ranking vs Serpstat

On the evidence we track, Serpstat leads this comparison with a composite score of 66/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

SE Ranking full profile →Serpstat full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
SE Ranking58
★Serpstat66
Score
Vioscale score
SE Ranking58 / 100medium · 55%
Serpstat66 / 100low · 40%
Pricing
Free tier
SE Ranking✓
Serpstat✓
Model
SE Rankingfreemium
Serpstatfreemium
Price level
SE Rankinglow
Serpstathigh
Starting price
SE Ranking–
Serpstat$129
Transparent
SE Ranking✗
Serpstat✓
Integrations
Count
SE Ranking13
Serpstat6
Security
Gdpr
SE Ranking–
Serpstat✓
Reliability
Status page
SE Ranking✓
Serpstat–
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
SE RankingContact-sales
SerpstatContact-sales
Free tier / free tool
SE Ranking✓
Serpstat✓
Pricing model
SE Ranking-
SerpstatCredit-based
Data
Backlink index
SE Ranking✓
Serpstat✓
Keyword research database
SE Ranking✓
Serpstat✓
Capability
Rank tracking
SE Ranking✓
Serpstat✓
Technical site audit / crawler
SE Ranking✓
Serpstat✓
Content optimisation (SERP-driven)
SE Ranking✓
Serpstat✓
Competitor / SERP intelligence
SE Ranking✓
Serpstat✓
Coverage
Local / mobile SERP support
SE Ranking✓
Serpstat✓
Countries / locales covered
SE Ranking188+ countries and regions
Serpstat230 countries
Integration
Public API
SE Ranking✓
Serpstat✓
Search Console / GA4 integration
SE Ranking✓
Serpstat✓
Deployment
Deployment
SE RankingCloud
SerpstatCloud

What each one is

The product in its own terms, so the numbers below have context.

SE Ranking

Complete AI SEO platform with keyword research, backlink analysis, rank tracking, site audits, competitor research, content optimization, and AI search tracking. Integrates with Claude and other AI assistants via MCP for automated SEO workflows.

Independently observed

Serpstat

Leader

Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

SE Ranking

from £35/moHybridFree tier14-day trial

From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.

  • Free TrialFree
    • 100K free credits
    • Full API & MCP access
    • Test every API endpoint
    • 14-day trial
    • No credit card required
  • Wallet£40/mo for 250K credits (example), pay-as-you-go
    • Pay only for what you use
    • No recurring fees
    • No commitment
    • Top up credits anytime
    • Credits never expire
    • +1 more
  • Standalone£135/mo billed annually (£1,620/year), 12M credits/year
    • Annual billing only
    • Up to 57% off Wallet rates
    • Volume-based pricing discounts
    • Data API included
    • MCP included
    • +1 more
  • EnterpriseContact sales
    • 120M+ credits/year
    • Custom integrations development
    • Custom RPS limits
    • High-volume pricing from $30/1M credits
  • API Add-on£35/mo billed annually, adds 3M credits/year to existing plan
    • Data API + Project API access
    • Volume-based pricing discounts
    • Annual billing only
    • MCP included
as of verify ↗

Serpstat

Leader
from $129/moSubscriptionFree tier7-day trial

From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.

  • FreemiumFree
    • 10 searches per day for site, keyword, and backlink analysis
    • Limited tool access
  • Standard Paid Plans$129+/month with daily credit refresh and carryover
    • API access
    • Rank tracking
    • Keyword research
    • Site audit
    • AI content tools
    • +1 more
  • API PlanContact sales
    • Enhanced API request speeds
    • Increased request limits
    • Custom features
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
SE Ranking✓
Serpstat✓
iOS
SE Ranking✓
Serpstat✗
Android
SE Ranking✓
Serpstat✗
CLI
SE Ranking✗
Serpstat✓
Deployment
Cloud / SaaS
SE Ranking✓
Serpstat✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Google Search Console

SE Ranking

13 total - 12 not shared
  • Google Analytics 4
  • Google Ads
  • Matomo Analytics
  • Data Studio
  • Whatagraph
  • Agency Analytics
  • Reportz.io
  • Zapier
  • Make.com
  • n8n
  • Appy Pie Automate
  • Google Business Profile
Independently observed

Serpstat

Leader
6 total - 5 not shared
  • Google Analytics
  • OWOX
  • Serpstat Browser Extension
  • Serpstat MCP
  • LLM Brand Monitor
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.