# SE Ranking vs Serpstat

**Leader by vioscaleAI score:** Serpstat

| Attribute | SE Ranking | Serpstat |
|---|---|---|
| **vioscaleAI score** | 56.9 (72% (medium)) | 62.7 (51% (medium)) |
| content.faq | `[{"answer":"Complete AI SEO platform with keyword research, backlink analysis, rank tracking, site audits, competitor research, content optimization, and AI search tracking. Integrates with Claude and other AI assistants via MCP for automated SEO workflows. It is indexed under SEO Tools.","source":"https://seranking.com","question":"What is SE Ranking?","confidence":0.6},{"answer":"SE Ranking offers a free tier, so you can start without paying. Paid plans start at £35 per month. Pricing changes often, so verify at source before relying on it.","source":"https://seranking.com","question":"Is SE Ranking free?","confidence":0.6},{"answer":"SE Ranking supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://seranking.com/api-pricing.html","question":"What platforms does SE Ranking support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for SE Ranking, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://seranking.com/api-pricing.html","question":"Can SE Ranking be self-hosted?","confidence":0.6},{"answer":"We have confirmed 13 integrations for SE Ranking, including Google Analytics 4, Google Search Console, Google Ads, Matomo Analytics, Data Studio, Whatagraph, Agency Analytics and Reportz.io, plus 5 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://seranking.com/api-pricing.html","question":"What does SE Ranking integrate with?","confidence":0.6},{"answer":"SE Ranking is available worldwide. The vendor is headquartered in Ukraine.","source":"https://seranking.com/api-pricing.html","question":"Where is SE Ranking available?","confidence":0.75}]` | `[{"answer":"Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. It is indexed under SEO Tools.","source":"https://serpstat.com/page/new-pricing/","question":"What is Serpstat?","confidence":0.6},{"answer":"Serpstat offers a free tier, so you can start without paying. Paid plans start at $129 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://serpstat.com/page/new-pricing/","question":"Is Serpstat free?","confidence":0.6},{"answer":"Serpstat supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://serpstat.com/page/new-pricing/","question":"What platforms does Serpstat support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Serpstat, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://serpstat.com/page/new-pricing/","question":"Can Serpstat be self-hosted?","confidence":0.6},{"answer":"We have confirmed 6 integrations for Serpstat, including Google Analytics, Google Search Console, OWOX, Serpstat Browser Extension, Serpstat MCP and LLM Brand Monitor. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://serpstat.com/page/new-pricing/","question":"What does Serpstat integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Serpstat. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Serpstat not holding them. Always confirm compliance directly before you rely on it.","source":"https://serpstat.com/users/privacy-policy/","question":"What security certifications does Serpstat have?","confidence":0.7},{"answer":"Serpstat is available worldwide. The vendor is headquartered in Ukraine.","source":"https://serpstat.com/page/new-pricing/","question":"Where is Serpstat available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A comprehensive SEO platform using AI to track search engine visibility, analyze competitor performance, generate content optimization recommendations, and integrate with analytics and workflow tools. | A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"locales_covered":"188+ countries and regions","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 7 | 6 |
| integrations.list | `[{"name":"Google Analytics 4"},{"name":"Google Search Console"},{"name":"Google Ads"},{"name":"Matomo Analytics"},{"name":"Data Studio"},{"name":"Whatagraph"},{"name":"Agency Analytics"},{"name":"Reportz.io"},{"name":"Zapier"},{"name":"Make.com"},{"name":"n8n"},{"name":"Appy Pie Automate"},{"name":"Google Business Profile"},{"name":"GA4","native":true,"category":"analytics"}]` | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` |
| market.availability | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free Trial","summary":"100K free credits, 14-day full platform access","features":["100K free credits","Full API & MCP access","Test every API endpoint","14-day trial","No credit card required"],"components":[{"kind":"one_time","amount":0,"currency":"GBP"}],"description":"Full API & MCP access for testing","contactSales":false,"includedLimits":{"credits":"100K"}},{"free":false,"name":"Wallet","summary":"£40/mo for 250K credits (example), pay-as-you-go","features":["Pay only for what you use","No recurring fees","No commitment","Top up credits anytime","Credits never expire","MCP included"],"components":[{"kind":"fixed","amount":40,"period":"month","currency":"GBP"}],"description":"Pay-as-you-go for one-off projects","contactSales":false,"includedLimits":{"example":"250K credits at £40/mo"}},{"free":false,"name":"Standalone","summary":"£135/mo billed annually (£1,620/year), 12M credits/year","features":["Annual billing only","Up to 57% off Wallet rates","Volume-based pricing discounts","Data API included","MCP included","Most popular"],"commitment":"annual","components":[{"kind":"fixed","amount":135,"period":"month","currency":"GBP"}],"description":"API access for teams with consistent volume","contactSales":false,"includedLimits":{"credits":"12M/year"}},{"free":false,"name":"Enterprise","summary":"Custom pricing for high-volume data access","features":["120M+ credits/year","Custom integrations development","Custom RPS limits","High-volume pricing from $30/1M credits"],"description":"High-volume data access for large companies","contactSales":true,"includedLimits":{"credits":"120M+/year"}},{"free":false,"name":"API Add-on","summary":"£35/mo billed annually, adds 3M credits/year to existing plan","features":["Data API + Project API access","Volume-based pricing discounts","Annual billing only","MCP included"],"commitment":"annual","components":[{"kind":"fixed","amount":35,"period":"month","currency":"GBP"}],"description":"Extend existing SE Ranking subscription","contactSales":false,"includedLimits":{"credits":"3M/year"}}],"summary":"From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.","currency":"GBP","freeTier":true,"sourceUrl":"https://seranking.com","retrievedAt":"2026-08-01T15:40:55.414Z","freeTrialDays":14,"startingPrice":{"amount":35,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":129,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.status_page | yes | - |
| security.gdpr | - | yes |

## Capabilities (SEO Tools)

| Capability | SE Ranking | Serpstat |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | - | Credit-based |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | 188+ countries and regions | 230 countries |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T20:52:48.031Z. "-" = undocumented, not absent.*