OptinMonster vs Privy
No leader: the top candidate OptinMonster has only 0.26 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for popup optin tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
OptinMonster
OptinMonster is a lead generation and conversion optimization tool that helps website owners capture subscriber and customer data by showing behavioral-triggered campaigns and forms. It uses behavioral signals to deliver targeted offers at key moments, such as exit-intent, and integrates with email and ecommerce platforms to drive conversions and sales.
Privy
A marketing automation tool combining email, SMS, and audience-building capabilities that helps merchants create targeted campaigns, segment customers, and track revenue performance in real-time.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
OptinMonster
From $84/year (Basic) to $1,470/year (Growth) billed annually. Monthly billing available at approximately 2x cost. 14-day money-back guarantee. Enterprise plans with custom pricing available.
- Basic$7/month billed annually; introductory pricing ($210/year regularly)
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
- +1 more
- Plus$570/year; introductory pricing ($912/year regularly)
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
- Use on Up To 2 Sites
- +1 more
- Pro$870/year; introductory pricing ($1,392/year regularly)
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- +9 more
- Growth$1,470/year; introductory pricing ($2,352/year regularly)
- Follow-up Campaigns®
- Shopify Integration
- WooCommerce Integration
- Magento Integration
- Easy Digital Downloads Integration
- +7 more
Privy
Monthly and annual subscriptions with 15-day free trial. No long-term commitments required.
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Shopify
OptinMonster
- Zapier
- Google Analytics
- WooCommerce
- Magento
- Easy Digital Downloads
- MemberPress
- WordPress
- Wix
- Uncanny Automator
Privy
- Klaviyo
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.