OptinMonster vs Popup Maker
No leader: the top candidate Popup Maker has only 0.26 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for popup optin tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
OptinMonster
OptinMonster is a lead generation and conversion optimization tool that helps website owners capture subscriber and customer data by showing behavioral-triggered campaigns and forms. It uses behavioral signals to deliver targeted offers at key moments, such as exit-intent, and integrates with email and ecommerce platforms to drive conversions and sales.
Popup Maker
A WordPress plugin that enables users to create targeted popups with advanced triggering, analytics, and integrations to boost conversions and email list growth.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
OptinMonster
From $84/year (Basic) to $1,470/year (Growth) billed annually. Monthly billing available at approximately 2x cost. 14-day money-back guarantee. Enterprise plans with custom pricing available.
- Basic$7/month billed annually; introductory pricing ($210/year regularly)
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
- +1 more
- Plus$570/year; introductory pricing ($912/year regularly)
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
- Use on Up To 2 Sites
- +1 more
- Pro$870/year; introductory pricing ($1,392/year regularly)
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- +9 more
- Growth$1,470/year; introductory pricing ($2,352/year regularly)
- Follow-up Campaigns®
- Shopify Integration
- WooCommerce Integration
- Magento Integration
- Easy Digital Downloads Integration
- +7 more
Popup Maker
From $87/year. Free tier available.
- Start$87/year for 1 site
- Grow$147/year for up to 3 sites
- Popup Analytics
- Scheduling
- Optimize$247/year for up to 5 sites
- Exit Intent
- WooCommerce Integration
- LifterLMS Integration
- Revenue Tracking
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- WooCommerce
- Easy Digital Downloads
OptinMonster
- Zapier
- Google Analytics
- Shopify
- Magento
- MemberPress
- WordPress
- Wix
- Uncanny Automator
Popup Maker
- Aweber
- FluentCRM
- Gravity Forms
- WP Forms
- Ninja Forms
- LifterLMS
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.